start with cognos 10
DESCRIPTION
IBM Cognos 10 represents the beginning of a series of new innovations from IBM Business Analytics that will change how organizations make decisions, allocate resources, and predict and plan the future. This is your chance to see IBM Cognos 10 new features and to start planning to integrate with your solutions for better future. With the help of few demonstrations, We'll understand how you can get started with Cognos BI, integrate it with their own applications & data sources.TRANSCRIPT
© 2012 IBM Corporation
IBM Cognos 10 for ISVs & Developers
Vikas K ManoriaTechnical consultant – Business Analytics
© 2012 IBM Corporation
Agenda for today
• Value of Business Intelligence
• Key questions that every business needs to answer
• Examine the unique capabilities of IBM Cognos BI
• Understand how ISV/developer solution can be Integrated with Cognos BI
• Share how to start with IBM Cognos BI today
• Understand what help is required and who can help
© 2012 IBM Corporation
Agenda for today
• Value of Business Intelligence• Key questions that every business needs to answer
• Examine the unique capabilities of IBM Cognos BI
• Understand how ISV/developer solution can be Integrated with Cognos BI
• Share how to start with IBM Cognos BI today
• Understand what help is required and who can help
© 2012 IBM Corporation4
Business Analytics 83%
Virtualization 76%
Risk Management & Compliance 71%
Mobility Solutions 68%
Customer & Partner Collaboration 68%
Self-service Portals 66%
Application Harmonization 64%
Business Process Management 64%
SOA / Web Services 61%
Unified Communications 60%
CIO #1 Concern
Source: IBM Global CIO Study, n = 2345
5 © 2012 IBM Corporation
Why customers are adopting Business Analytics and Optimization
6 © 2012 IBM Corporation
Top Performers are 5.4X more likely to use an analytic approach over intuition
Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute of Business Value study. Copyright © Massachusetts Institute of Technology 2010.
Organizations who are leading in analytics outperform those just beginning by 3X
5.4x3x
A proven track record of superior performance by organizations exploiting analytics
© 2012 IBM Corporation
Agenda for today
• Value of Business Intelligence
• Key questions that every business needs to answer• Examine the unique capabilities of IBM Cognos BI
• Understand how ISV/developer solution can be Integrated with Cognos BI
• Share how to start with IBM Cognos BI today
• Understand what help is required and who can help
© 2012 IBM Corporation
Business Intelligence & Performance ManagementAnswer three important questions that drive better performance
Finance
Operations
HumanResources
IT/Systems
CustomerService
Marketing
Sales
How are we doing?Scorecards and Dashboards
What should we be doing?Planning, Forecasting and Budgeting
Why?Reporting & Analytics
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© 2012 IBM Corporation
BI and Performance Management Capabilities Help Decision Makers Find the Answers
Why are we on/off track?
How are we doing?
What should we do next?
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© 2012 IBM Corporation
PharmaSales
Manager
Telco Call Center Rep
Loan Officer Retail Sales Associate
…predict regions where
doctors prescribe high volume of medication?
…apply social relationships of customers to prevent churn?
…adjust credit lines as
transactions are occurring to
account for risk fluctuations?
…determine discount levels for select people at time of sale instead of
offering to all?
Imagine you could gain new insights to….
10
© 2012 IBM Corporation
Agenda for today
• Value of Business Intelligence
• Key questions that every business needs to answer
• Examine the unique capabilities of IBM Cognos BI• Understand how ISV/developer solution can be Integrated with Cognos BI
• Share how to start with IBM Cognos BI today
• Understand what help is required and who can help
© 2012 IBM Corporation12
IBM Business Analytics Portfolio
© 2012 IBM Corporation13
IBM Uniquely Addresses the Range of Market Needs
GTS
GBS
SWG
STG
OptimizedSystems
e.g. IBM Smart Analytics System
Industry/DomainSolutions
e.g. Retail Store Operations Mgnt
Industry/DomainSolutions:Optimized& Delivered
e.g. IBM Smart Analytics Cloud
PointSolutions
e.g.
Research Emerging techniques and active client engagements advance IBM’s expertise, software development and delivery of analytics solutions
Increasing client value and increasing revenue and margin to IBM
Industry/DomainSolutions:OptimizedSystems
e.g. IBM Smart Analytics System Retail Solutions
© 2012 IBM Corporation
•Delivers information where, when and how it is needed•Self-service reporting and analysis•Automated delivery of information in context•Author once, consume anywhere
•Full range of BI capabilities•Query, reporting, analysis, scorecarding, dashboarding
•Purpose-built SOA platformthat fits client environments and scales easily
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© 2012 IBM Corporation
Powers Organizations to Outperform
Smarter Decisions. Smarter Decisions. Better Results.Better Results.
Dissemination of… Extension to… Foundation for…
C O G N O S
Innovation in…
BusinessBusinessIntelligenceIntelligence
Predictive Predictive AnalyticsAnalytics
Analytic Analytic ApplicationsApplications
Financial Performance & Financial Performance & Strategy ManagementStrategy Management
The Top 10 of Cognos 10http://www-01.ibm.com/software/analytics/cognos/business-intelligence/trials-demos.html
1. Unified workspace with greater power, intuitive navigation and cleaner look
2. Breadth of analytics across historical, real-time and predictive information
3. Collaborative BI through built-in collaboration and social networking
4. Easy data inclusion by the business from one value, to entire data sets and external files
5. Analytics on the go for more devices and disconnected interaction
6. Faster performance with in-memory processing
7. Seamless upgrade and ease of ongoing management
8. Trusted expertise with built-in training videos, ‘how-to’ books and user communities
9. Expanded deployment options include Cloud, System z, and Power
10.Cognos 10 Ready added value of TM1, Planning, Analytic Applications and SPSS Modeler
• Value of Business Intelligence
• Key questions that every business needs to answer
• Examine the unique capabilities of IBM Cognos BI
• Understand how ISV/developer solution can be Integrated with Cognos BI• Share how to start with IBM Cognos BI today
• Understand what help is required and who can help
Agenda for today
© 2012 IBM Corporation
Messagesources
Relationalsources
Applicationsources
OLAPsources
Modern and legacy sources
Call Center Management
Executive Management
Finance Management
Marketing Management
Network Management
Customer Experience Management
Smart phone PowerPoint Browser TabletExcel Email
Business analytics help optimize decision making
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Dashboards Scorecards Reports Queries Analysis Networkanalytics
Predictivemodeling
Planning/ budgeting
IBM Business Analytics
© 2012 IBM Corporation
A Proven Platform for flexibility and cost-effective scale
Increase business adoption while minimizing burden on IT
Purpose-built architecture
• Fast performance; optimized query
• Proactive web-based administration
• Lifecycle management; seamless upgrade
Highly leveraged content
• Author once, consume anywhere
• Open API and Mashup Service
Broad infrastructure choices• In-house hardware• Virtualized environments• Workload optimized systems• Cloud or managed services
Cognos BI Architecture
ITTools
Shared Set of Purpose-Built
Services
Open Data Access
ServicesAPI
Business Content
Common Business Model
© 2012 IBM Corporation
Easily Integrates with Existing Environments
Any J2EE application serverApache Tomcat (incl.), IBM WebSphere, SAP NetWeaver, BEA WebLogic, Oracle Application Server 10G
Environments (Simultaneously available)
Any combination of Windows, Unix or LINUX (RedHat)
Operating systems
App servers
Routers/firewalls All standard gateways supported
CA ERwin, Oracle Designer, Business Objects Designer, Sybase PowerDesigner, CA COOL, Rational Rose, XML/XMI, OMG CWM
Metadata integration
Modeling tools
Source catalogs Relational databases, ERP
SOAP, XML, WSDL, HTTP(S), OMG CWM, XML/XMI, WSRP,REST
Interoperable and extensible
Standards
ExtendOpen, Web Services API to programming language of choice including Java, Microsoft .NET Framework, COM & Perl
PowerCubes: High Performance Dimensional CacheIndustry Standard OLAP Providers: Microsoft, IBM, SAP, Essbase
Relational
XML, WSDL, LDAP, JDBC, JDBC…
IBM DB2 UDB, Oracle, Microsoft SQL Server, Teradata, other…
ModernSAP, PeopleSoft, Oracle, Siebel, salesforce…ERP
OLAP
Open data access
Cognos Data Manager, InformaticaPowerCenter, IBM Information Server (Ascential) Metabroker, Composite, IBM II
ETL and EII
Industry Standard Portals including IBM, SAP, Plumtree, WRSP)
Enterprise Search, BPM, Office, 3rd party Applications
Embed
Any combination of LDAP, NTLM, Active Directory, Netegrity, SAP, Cognos 7, customSecurity
Intel, AIX, HP/UX, SolarisPlatforms
Exploit existing infrastructure choices Integrated and optimized with IBM infrastructure
Data integration and Data quality tools
Platforms and
databasesSecurity providers
and firewallsApplication
and web servers
Infrastructure fit
© 2012 IBM Corporation
API to automatically and securely expose BI content as a web
service
IBM Cognos 10 Mashup Service
Reports
Ad-hoc queries
Analysis
Scorecards
Applications
Mashups
Visualizations
Extend the reach of BI
Add content and context to your trusted BI
IBM Cognos 10 MashupService
Processes
© 2012 IBM Corporation
DATA TIERDATA TIER FIREWALL/ROUTER/ENCRYPTION
WEB SERVER(S):Web Gateways(ISAPI, NSAPI, CGI)Web Services APIsIndustry Standard Portals
ROUTER (optional)
Zero Footprint BrowsersGo!Office
APPLICATION TIERAPPLICATION TIER FIREWALL/ROUTER/ENCRYPTION
PRESENTATION TIER:PRESENTATION TIER:
Window Client/Add-insDisconnected OLAP ClientPlanning & Analysis Excel Clients
Cognos ConnectionQuery Studio
Analysis StudioEvent Studio
Report Studio Metric Studio
Go! Search Service
DATA TIERDATA TIER FIREWALL/ROUTER/ENCRYPTION
COGNOS BI DISPATCHER(S)
JOB &SCHEDULING
SERVICE
PRESENTATIONSERVICE
AUDITSERVICE
METRICSSERVICE
EVENTSERVICE
QUERY SERVICE
CONTENTMANAGERSERVICE
MONITORINGSERVICE
Self-registering, self-starting services – add/configure as required
Built-in intelligent load balancing
Redundancy & failover protection
Self-registering, self-starting services – add/configure as required
Built-in intelligent load balancing
Redundancy & failover protection
Information ‘bus’: services plug into ubiquitous network (Internet)
Open Web standards (HTTP, XML, SOAP, WSDL…)
Leverage in-place application servers, technology & expertise
Information ‘bus’: services plug into ubiquitous network (Internet)
Open Web standards (HTTP, XML, SOAP, WSDL…)
Leverage in-place application servers, technology & expertise
FRAMEWORK MANAGER:Common Metadata
• PowerCubes: High Performance Dimensional Cache
SECURITY PROVIDERSLDAP, Active Directory, NTLM, Netegrity, SAPBW,Cognos Namespace,Custom Providers
CONTENT STOREDB2, ORACLE, SQL Server, Sybase,Derby
AUDITRDBMS, UNIX Sys Logs,NT Event Log
• Enterprise Planning Real-Time Plans
• Industry Standard OLAP Providers: Microsoft, IBM, SAP, ESSBASE
SQL MDX
OLAP
Cognos BI Bus – SOAP, XMLWINDOWS
IBM System Z
LINUX
RELATIONAL
• XML, WSDL, LDAP, JDBC…
• IBM DB2 UDB, Oracle, Microsoft SQL Server, Sybase,other…
• Dimensionally Aware Relational
MODERN
Peer-to-peer, loosely coupled services across ALL BI
Single Query Engine
Horizontal and vertical scalability
High reliability
Separation of presentation from data for optimal flexibility
Peer-to-peer, loosely coupled services across ALL BI
Single Query Engine
Horizontal and vertical scalability
High reliability
Separation of presentation from data for optimal flexibility
Platform independence – leverage in-place infrastructure
Complete flexibility, adaptability
Support for heterogeneous environments
Platform independence – leverage in-place infrastructure
Complete flexibility, adaptability
Support for heterogeneous environments
SEARCH SERVICE
Go!Mobile(Blackberry, PocketPC, Symbian)
UNIX
• Value of Business Intelligence
• Key questions that every business needs to answer
• Examine the unique capabilities of IBM Cognos BI
• Understand how ISV/developer solution can be Integrated with Cognos BI
• Share how to start with IBM Cognos BI today• Understand what help is required and who can help
Agenda for today
© 2012 IBM Corporation
10 steps to get started with Cognos 10.1 -
1) Cognos 10 BI - Core Capabilities
http://www-01.ibm.com/software/analytics/cognos/business-intelligence/capabilities.html?S_CMP=rnav
2) Demo videos on What’s New in IBM Cognos Business Intelligence V10.1
http://www-01.ibm.com/software/analytics/cognos/business-intelligence/trials-demos.html
3) IBM Cognos Business Intelligence V10.1 Handbook
http://www.redbooks.ibm.com/abstracts/sg247912.html
4) Check the software supported environment for Cognos 10.1http://www-01.ibm.com/support/docview.wss?uid=swg27019126
5) Cognos 10 Developer Edition (30-days trial) & Samples on Windows
http://www14.software.ibm.com/webapp/download/search.jsp?pn=Cognos+Business+Intelligence+Developer+Edition
© 2012 IBM Corporation
10 steps to get started with Cognos 10.1 – (Cont.)
6) Install Cognos 10 Developer Edition & Samples using “Get Started with Cognos 10 BI Developer Edition” guide (documentation bundled with installation pack). Also check Cognos BI Quick Tours -
http://public.dhe.ibm.com/software/data/cognos/documentation/tours/en/cognos8_bi/10.1.0/crntours.html
7) Open Framework Manager, connect with your own database, create simple metadata model and publish it on Cognos connection
http://www.ibm.com/developerworks/data/library/techarticle/dm-1109cognosbitool/index.html
8) Open Report Studio and create a list report using your metadata modelhttp://www.ibm.com/developerworks/data/library/techarticle/dm-1109cognosbitool/index.html
9) Build your first active report using Report Studiohttp://www.ibm.com/developerworks/data/library/cognos/reporting/active_report/page593.html
10) Build few reports and create your first dashboard with Business Insighthttp://www.ibm.com/developerworks/offers/lp/demos/summary/im-cognosappwb.html
• Value of Business Intelligence
• Key questions that every business needs to answer
• Examine the unique capabilities of IBM Cognos BI
• Understand how ISV/developer solution can be Integrated with Cognos BI
• Share how to start with IBM Cognos BI today
• Understand what help is required and who can help
Agenda for today
27 © 2012 IBM Corporation
Business Analytics for Partners with IBM Innovation Center (IIC)
Partners request
ArchitecturalDesignBriefing
Proof of Concept
AwarenessEvents
High LevelOpportunityIdentification
MYRBAO Events
TechTalkwith Architects
Deep TechnicalTest Driveof Products
Industry FrameworksValidationIIC Engagement
Hands-onWorkshop
Marketing Support
Briefings, Demos
UNDERSTAND EXPLORE DEVELOP GO TO MARKET
Connect to Win
Product or SolutionBriefing & Demos
https://www-304.ibm.com/isv/spc/bangalore.html
© 2012 IBM Corporation
Accelerate BI Success with our expertise
How-to books deliver expertise
• BI Strategy, Cloud, Redbook
• Performance Manager
Workshops help shape strategy
• Champion workshops
• Business Analytics experience
Communities to share expertise• DeveloperWorks• Innovation Center for Business Analytics
Cognos Analytic Applications• Delivers packaged reporting and analysis for accelerated insight• Unlocks information locked in ERPs and other data sources• Easily add and configure new reporting content
© 2012 IBM Corporation
Skills and certifications -
Skills Roadmap for Cognos Rolehttp://www.ibm.com/developerworks/data/roadmaps/roadmap-cognos_BI.html#Education
IBM Certified Designer - Cognos 10 BI Reportshttp://www-03.ibm.com/certify/tests/ovrCOG-612.shtml
IBM Cognos 10 BI Metadata Model Developerhttp://www-03.ibm.com/certify/tests/ovrCOG-632.shtml
IBM Cognos 10 BI Administratorhttp://www-03.ibm.com/certify/tests/ovrCOG-622.shtml
IBM Cognos BI - Information roadmap for all usershttp://www.ibm.com/developerworks/data/roadmaps/roadmap-cognos_BI.html
© 2012 IBM Corporation
© 2012 IBM Corporation
© Copyright IBM Corporation 2011 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.