Team:

”Cook Box”

Team members:- Nina Intihar

- kakšen tim potrebujem? Prosim za predloge!

start:Something++

Homework week2

N of interviews this week: 10N of interviews from beginning: 17

- mainly experts from different fields- 3 meetings agreed (2 experts, 1 BNI group)- 1 education booked (Fotogurmanija 2015) - 1 “startup” sponsor agreed (plastic producer)- 1 idea for FB research (not implemented)

Homework week2

Key insight of this week:

Homework week2

Key insights of this week: - I need business cards- it seems that it should be completely on line (?)- need to focus on experts, since the procedure is

very complex (cold food chain)- agreement with food companies (Gorenje, Maestro,

Fonda…) to support launch- need to make friends MVP research closed FB group- transport & pricing will be main issues- need a partner (chef) with kitchen & people

Homework week2

Key insights of this week: - I need business cards- it seems that it should be completely on line (?)- need to focus on experts, since the procedure is

very complex (cold food chain)- agreement with food companies (Gorenje, Maestro,

Fonda…) to support launch- need to make friends MVP research closed FB group- transport & pricing will be main issues- need a partner (chef) with kitchen & people

Mission

COOK BOX olajšala vsakodnevno kuhanje. Omogoča kakovostne, zdrave in zanimive obroke. Poskrbi za izbor zanimivih receptov in kakovostnih sestavin, da lahko doma pripravite obrok iz restavracije.

Vrednote

Radi imamo:- domačo kuhinjo - lokalne in kakovostne ponudnike - kreativnost pri kuhanju in kuharske

mojstre doma- da imate čas za bližnje

Problem map

• Pic/text

TAM / SAM / SOM

Segment 1:- foodiji, blogerji, mediji, PR

najprej (ASAP – 3 meseci) – 75 % Segment 2: - nujno je ciljati širše po celi Sloveniji,

ne samo Ljubljana (rešiti distribucijo)- TAM (25 – 50): 850.000 - SAM (25 – 50): 100.000- SOM (v 3. letih – 50 % populacije)

50.000

Market timing

Clone market

Blue apron (NYC), Cook it (Montreal), - odličen UX- dostava na dom- 5 – 6 jedi na teden- Tedensko naročanje, dostava 2 x na

teden- cena 8 – 10 USD- veliko pakiranja - tematske ideje (valentinovo: rože) - Sodelovanje s kuharskimi mojstri

Financial cohort – V1

Finančna kohorta:

- produkt se ne splača, kaj narediti, da se bo splačalo

- sestavine 3 EUR- dostava 3 – 7 EUR- pakiranje, delo 3 EUR - pomembna je količina (15.000) v 1

letu ter lojalnost- Cena: 12 - 18 EUR? HEELLLPP????