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TRANSCRIPT
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A CONCEPTUAL STUDY OF BUSINESS
MANAGEMENTAND ORGANIZATION SYSTEM
SUBMITTED BY
Swapnil S.V.
Reg No.ESB/2010/AUG/MBA/011
Under the guidance of
Prof. Yuvaraja S.E.
Excel Business Academy
Ullal Main Road
Bangalore.
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STUDENT DECLARATION:
I hereby declare that the project report entitled a conceptual study of
business management and organization system Amway. Bangalore has been done
by me under the guidance of Prof. Yuvaraj, Professor MBA & PGPM, Excel
Business Academy, and Bangalore. This project report has been submitted to Excel
Business Academy, Bangalore as a part of partial fulfillment for the award of the
degree of Post Graduate Program in Management from Excel Business Academy,
Bangalore.
I also hereby declare that this project report has not been submitted at any
time to any other institute or university for the award of any degree.
Place: Bangalore
Date: / / Swapnil.
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CERTIFICATE BY GUIDE
This is to certify that Swapnil V.S. bearing Reg No. ESB/2010/AUG/MBA/011, A
student of 1st
Trimester PGPM during the academic year 2010-2012 has successfully
completed the project report a conceptual study of business management and
organization system Amway. Under the guidance of Prof. Yuvaraja S.E, Excel
Business Academy, in partial fulfillment for the award of Post Graduate Program in
Management from Excel Business Academy, Bangalore.
His character and conduct was good during the study.
Place: Bangalore
Date: / / Prof. Yuvaraja S. E.
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ACKNOWLEDGEMENT
The satisfaction and euphoria that accompany the successful completion of any task
would be but incomplete without the mention of the people who made it possible,
whose constant guidance and encouragement crowned our efforts with success.
I consider it my privilege to express gratitude and thanks to the Management Excel
Business Academy, Bangalore for giving me the opportunity to conduct this study.
I thank our Principal Prof. Thejaswi Naviloor , for the encouragement and
intellectual influence during the course of the project work.
I wish to express my heartfelt gratitude to Prof. Gurutej , Head PGPM & Techno
Management Studies; Prof. Shreya K Rao , Head MBA & TPD and my Project
Guide Prof. Yuvaraja S E. for their help and able guidance for the completion of the
project successfully.
I am grateful to the Librarian of Excel Business Academy, for his supportduring my study.
Last but not the least, I would also like to thank each and everyone especially
all my friends for their cordiality & support during my project.
Date: / /
Place: Bangalore swapnil
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TABLE OF CONTENTS:
CHAPTER
NO.
CONTENTS PAGE
NO.
1 1.1 Meaning of Business
1.2 Meaning of Management
1.3 Meaning of Business Administration
1.4 Difference between Business Management & Business
Administration
1.5 Types of Business
1
2
4
6
8
2 Organizational System (General Study)
2.1 Meaning of Organization
2.2 Types of Organization
2.3 Types of Ownership
2.4 Vision, mission & Goals of the company
2.5 Organization Structure & its Types
2.6 Functional Patterns People, policies, systems, problems if
any.
2.7 SWOT Analysis
12
20
21
25
29
35
39
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3 Organizational System with respect to Amway:
3.1 Introduction
3.2 Vision, Mission & Goals of the Amway
3.3 Organizational Structure & Type of Amway
3.4 Type of Organization
3.5 Functional Patterns of Amway
3.6 Type of Ownership
3.7 SWOT Analysis
43
47
52
55
56
58
60
4 Summary of Findings & Conclusion
4.1 Findings
4.2 Conclusion
4.3 suggestion
62
63
64
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LIST OF TABLES AND CHARTS:
TABLE CONTENTS PAGE NO.
1 Structure of Organization 29
2 Alticor and Amway Sales Growth: 1960 to 2008 45
3 Amway sell data since 1960 to 1999 46