starting teens in the driver seat® in your ...€¢ two out of three teens that die in motor...
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STARTING TEENS IN THE DRIVER SEAT® IN YOUR COMMUNITY
A PEER-TO-PEER SAFETY PROGRAM TO HELP STOPTHE NUMBER-ONE KILLER OF TEENAGERS IN AMERICA
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• About3,500teensperyeararekilledintrafficcrashesintheUnitedStates.(NHTSA)That’slikeloadingupa737jetwithhighschoolstudentsandcrashingiteveryotherweekforanentireyear!
• 16-year-oldsareabout4TIMESmorelikelytobeinvolvedinafatalcrash(IIHS)
• Carcrashesareresponsibleformorethan40%ofteendeaths(CDC)
• Foreveryteenagerkilled,morethan50othersareseriouslyinjured,totallingnearly500,000teenswhoareinjuredeachyearincarcrashes(NHTSA)
SO…WHY IS THIS HAPPENING?Simple—youngdriversjustdon’thaveenoughdrivingexperience.Inaddition,mostyoungdriversdon’tknowthedangersthey
faceeverytimetheygetinthedriver’sseat.Sincetheyarenotawareofthedangers,theydon’tknowhowtoavoidthem.Injustabouteverycrashinvolvingayoungdriver,you’llfindcommonfactorsthatcontributedtothecrash.
Thegoodnewsistheseinjuries
anddeathscanbeprevented.
INTRODUCTIONToo many teens are dying. You can help stop that.
WHAT ARE THE COMMON FACTORS?
• Drivingatnight/fatigue
• Speeding/racing
• Distractions—likecellphones,textingandotherteenpassengers
• Notwearingasafetybelt
• Alcohol/drugs
Expertscallthisanepidemic,andthey’reright.It’soutofcontrol.Butthisprogram,“TeensintheDriverSeat®,”isturningthingsaround,andyourschoolcanbepartofit.
Foryears,mostdrivingsafetycampaignshavebeenprettymuchthesame.They’vebeenputtogetherbyadults—parents,teachers,policeofficersandpoliticians…alltellingyouwhatyouneedtodo.Butthisprogramisdifferent.Itisteens,justlikeyou,talkingtootherteensaboutthetopdrivingdangers.Don’tletanyofyourfriendsdieorgetseriouslyinjured.TeensintheDriverSeatsaveslives,anditcanworktosavethelivesofyourfriendstoo.
Whileinhighschool,you’llprobablyneverdoanythingmoredangerousthandriveacar—orrideinonethat’sdrivenbyanotherteenager.CarcrashesaretheleadingcauseofinjuryanddeathforteensinAmerica.
Start Teens in the Driver Seat® in your community today and make a difference.
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DRIVING AT NIGHT/FATIGUE• 61%ofteencrashdeathsoccurbetween
6pmand6am(Insurance Institute for Highway
Safety [IIHS])
• 90%ofadriver’sreactiondependsonvision,andvisionisverylimitedatnight (National Safety Council)
• Beingawakefor20hourshasthesameeffectasbeinglegallydrunk(National Sleep
Foundation)
DISTRACTIONS —likecellphones,textingandotherteenpassengers
• Twooutofthreeteensthatdieinmotorvehiclecrashesareinvehiclesdrivenbyotherteens(National Highway Traffic Safety
Administration [NHTSA])
• Thechancesofafatalcrashincreasesignificantlywiththeadditionofeachteenpassenger(Chen et al.)
• Textinganddrivingcausesreactiontimetodoubleandthosedrivershaveahardertimestayingintheirlaneandmaintainingaconsistentspeed(Texas Transportation
Institute)
• Adriverwhotalksonacellphoneisfourtimesmorelikelytobeinvolvedinaseriouscrash,evenwhenusingahands-freedeviceandtextingwhiledrivinghasbeenshowntoincreasecrashriskbyupto23times(Children’s Hospital of Philadelphia
and Virginia Tech)
DRIVING FACTORSUnderstand the teen driver safety problem.
Now that you know the facts, where do you go from here?
SPEEDING/RACING• About50%ofyoungdriverand
passengerdeathsoccurinspeed-relatedcrashes(NHTSA)
• Whenteensdrivewithotherteenpassengers,theytendtodrivefaster (National Institute of Health and Westat)
• Acceleratingfrom30mphto60mphquadruplesthedistanceneededtostop(Drive and Stay Alive.com)
NOT WEARING A SAFETY BELT• 64%ofyoungdriversandpassengers
whodieinmotorvehiclecrashesarenotwearingsafetybelts(NHTSA)
• Safetybelts,whenusedproperly,reducethenumberofserioustrafficinjuriesby50%andfatalitiesby60-70% (James
Madison University Office of Public Safety)
• Youngmaledrivers,teenpassengersinthebackseatandpeoplelivinginruralareasareamongthoseleastlikelytobuckleup(NHTSA)
ALCOHOL/DRUGS• Aboutthreeinevery10Americanswill
beinvolvedinanalcohol-relatedcrashatsometimeintheirlife(NHTSA)
• 65%ofyoungdriversinfatalcrasheswhohavebeendrinkingarenotwearingsafetybelts(NHTSA)
• 16-to20-year-olddriverswithaBAC(bloodalcoholcontent)of.08orhigherareinvolvedin19%ofallfatalcrashes(NHTSA)
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STEP 1 –Identify project team.
WHO SHOULD DRIVE THE PROGRAM AT OUR SCHOOL?Anybodycan.Itcanbethestudentcouncil,anathleticassociationoracombinationoftentotwelverepresentativesfromseveraldifferentgroups.Youcouldevencreateanewgroupalto-gether.Thisgroupcanalsoexistoutsideofyourschool—likeacityteencourtoryouthcommis-sion.Assumethateveryonemaywanttohelp,eventhosestudentswhoarenotcurrentlyinvolvedinanotherprogram.Youneedallthemessengersyoucanget,andit’sbesttohavemanydifferentkindsofmessengers.Everyonehasapeergroup,nomatterhowsmallitmaybe.Themorepeergroupsthatyouinvolve,thebetterchanceyouhavetosucceed.
CAN TEENS IN THE DRIVER SEAT BE A COMMUNITY SERVICE PROJECT?Yes.Yourschoolorstudentorganizationmayhavecommunityservicerequirements.TeensintheDriverSeatcouldbejustwhatyouandyourschoolneed.
DO WE NEED TO WORK WITH AN ADULT?Anadultteacher/sponsorcanhelpdrivetheprogramatyourschoolandhelpwithresourcesyoumightneed.Someexamplesofateacher/sponsorareateacher,counselor,schoolnurse,studentcouncilsponsor,safetyofficeroranyschooladministrator.Creatingaformal“TeensintheDriverSeatTeam”atyourschoolwithanadultsponsorcanhelpmakeyourprogramevenmoresuccessful.
DO ALL THE MEMBERS OF THE TEAM NEED TO HAVE A DRIVER’S LICENSE?Eachyear,about25%ofyourschoolpopulationwillreceivetheirlearnerspermitorlicense.Itisnevertooearlytostarttellingteensaboutthedangerstheywillfaceandpassengersalsoplayanimportantroleinsafeteendriving.Anyonewithaninterestinsavingteenlivescanbeinvolved.Plus,whenallagegroupsareincludedontheteam,theprogramwillbemoresuccessfuleachschoolyear.
CAN WE WORK WITH OTHER SCHOOLS IN OUR COMMUNITY?Yes!SchoolsinyourareamayalreadyhaveanestablishedTeensinDriverSeatprogram.Ifnot,youcanintroducetheprogramtothemandworktogethertodelivermessagesandholdcommunityactivities.
Assessmentscanb
edone
duringclasstimes
:
StudyHall
Computerclass
English/Math/Sc
ience
Health
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It’sveryimportantthatmostofthestudentsinyourschoolparticipateintheassessments.Forlargeschools,havingatleast500studentsparticipateishelpful.Trytoincludeavarietyofstudents—allgradelevels,andbothdriversandnon-drivers.
STEP 2 – Find out what people know.
WHY IS THIS MEASUREMENT PROCESS IMPORTANT?• Doingpre-assessmentsatthebeginning
oftheprojecthelpsyoudecidewhatmessagesyouneedtospendthemosttimeon.Everyschoolisdifferent,sothisstephelpsyoucustomizeyourTeensintheDriverSeatprogramsoitwilldothegreatestgood.
• AftersharingtheTeensintheDriverSeatprogramwithyourpeers,thepost-assessmentshelpyouknowiftheprogramwassuccessful.Theseassessmentswillbetakenseveralmonthsaftertheprogramisinplace,andtheresultswillbecomparedwiththepre-assessmenttoseehowyourawarenesslevelandbehaviorhaschanged.
• Schoolsthatcompleteandreturnbothpre-andpost-assessmentscanberecognizedasanOutstandingSchool.Visitt-driver.comformoreinformation.
Beforetellingyourpeersaboutthetopdrivingdangers,youneedtofindoutjusthowmuchyourclassmatesknowabouttheseproblems.Thisisthemeasurementprocess.ThemeasurementisdonethroughashortassessmentprovidedbytheTexasTransportationInstitute(TTI)—yourpartnerintheTeensintheDriverSeatprogram—tofindoutwhatyourschoolknowsaboutdrivingdangersandbehaviorsamongteenagers.
Themeasurementprocessiscompletedintwophases.Thepre-assessmentshouldbedonebeforesharingtheTeensintheDriverSeatfactswithyourclassmates,ideallyinthefall.Post-assessmentsshouldbeconductedafteryouhavesharedtheTeensintheDriverSeatprogramwithyourschool,neartheendoftheschoolyear.
TTI will help you conduct assessments at your school to measure what students
know about driving dangers.
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t-driver.com
Nowit’stimetoshareTeensintheDriverSeatwithyourclassmates.Thisiswheremostoftherealworkhappens.
Jumpstartyourprogramwiththesefreetools:
• t-driver.com,theTeensintheDriverwebsite,haslotsofinformation,fromteenstoriestoschoolhighlights,andsomuchmore
• Freepromotionalmaterials,likewristbands,temporarytattoos,thumbringsandbannerstohelpspreadtheword
• T-shirtsforyourTeensintheDriverSeatteammembers
• TVmessagesandradiospotsthatyoucouldaskyourlocalstationstouseontheairorplayonyourschool’sclosed-circuitstation
• Informationonteendrivingstatisticsandrecentlegislation
• TheTeensintheDriverSeatlogoforyoutouseincreativeandnewways
Inaddition,yourregionalrepisalwaysavailabletoassistyou.Findyourregionalreponpage10.
STEP 3 – Tell them what they need to know.
Use free promotional items, downloadable posters and
media to help spread the message.
Freepromotionalmaterials
areprovidedeachschool
yearforteensinTexas.
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• AnnounceyournewTeensintheDriverSeatprogramtoyourlocalnewsmedia
• DeliversafetymessagesatsportseventsandschoolprogramsbyprintingthemwiththeTeensintheDriverSeatlogoandt-driver.comwebaddressonprogramsoronthebackofadmissiontickets
• Haverandomsafetybeltchecksinyourschoolparkinglotandgiveoutapromoitemtothosewearingtheirsafetybelts
• PutTeensintheDriverSeatflyersoncarsatschoolduringaSafetyWeek
• AskalocalbillboardcompanytosponsoraTeensintheDriverSeatbillboard
• DrawachalkoutlineofabodyinthehallwayofyourschoolwithaTeensintheDriverSeatmessageinside
• Constructapaperchaintodisplayinacommonareatoshowhowmanyteensdieeachyear
• WriteaboutTeensintheDriverSeatinyourschoolnewspaperoryearbook
• HighlightTeensintheDriverSeatonyourschool’swebsite
• AddalinktotheTeensintheDriverSeatwebsiteonyourpersonalsocialnetworkingwebpage
• Reada“tipoftheday”onthePAsystematyourschoolpromotingsafedriving
• Workwithcommunityorganizationstohelpspreadthemessage(Scouts,churches,clubs,drivingschools,etc.)
IDEAS TO GET YOU STARTEDConsider these ideas to help you spread the word.
• FootballSeason:Passoutcardboardfansatfootballgameswiththetopfivedangerslistedontheback.
• Halloween:“YouthoughtHalloweenwasscary!”Warnclassmatesabouttopdrivingdangers.
• Valentine’sDay:Setupaboothtosendcandygramsorflowerstotheircrushandincludeacardwithacatchysafetyslogan,like“Don’tbreakmyheart,drivesmart.”
• St.Patrick’sDay:“Youmaynotalwaysbesolucky.”Listthetopfivedrivingdangersonshamrocksandpostthemaroundyourschool.
• Prom:HaveparentsvaletparkcarsatpromandthenleaveaTeensintheDriverSeatairfreshenerinthestudent’scar.
• Graduation:Kissaseniorgoodbye—andgivecandykissestoseniorswithTeensintheDriverSeatsafetymessagesattached.
SEASONALLY THEMED IDEAS
Get more ideas att-driver.com and on our Facebook page or getcreative and come up with your own ideas.
TeensintheDriverSeatrewardssuccessfulandactiveschoolsthroughawardsandcontests.Watcht-driver.comfordetails.
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STEP 4 – Keep the program going.
This tragedy didn’t become an epidemic overnight. We won’t solve it overnight, either. The sooner you get started, the sooner you can make a difference.
Bygettingtherightmessagetoothers,youcanhelpstoptheepidemicthatkillsmoreteensinthiscountrythananyothercause.But,it’snotaone-timeeffort.
It’snotenoughtogettherightmessageout—youhavetogetthemessageouttimeandtimeagainsothatyourclassmatesareremindedaboutthedangersandwhattodoaboutthem.Newteensarelearningtodriveallthetimeinyourcommunity.
Nowthatyou’vebeenworkingontheprogramforseveralmonths,findouthowmuchprogressyouhavemadebyconductingthepost-assessment.ThisassessmentcanhelpyoudecideifyouneedtoadjustyourTeensintheDriverSeatprogramandspendmoretimeoncertainmessagesoractivities.Youmightfindthatpeoplereallygetthemessageaboutnighttimedrivingandcellphones,butthattheystilldon’tgetthemessageabouthavingotherteensinthecar.Afterreceivingyourassessmentresults,youmayneedtoadjustyourmessage,butitstillneedstofocusonthefivemajorteendriverdangers:
• Drivingatnight/fatigue
• Speeding/racing
• Distractions—likecellphones,textingandotherteenpassen-gers
• Notwearingasafetybelt
• Alcohol/drugs
CONTINUE THE PROGRAM EVERY YEAR
Beginplanningforthenewschoolyearnow.RemembernewstudentswillstartnextyearthatmaynothaveheardtheTeensintheDriverSeatmessage.TTIwillalsocontinuetosupportyourTeensintheDriverSeatprogrambyprovidingadditionalpromotionalitems,updatedwebsitecontent,regionalrepassistanceandmuchmore.
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Contact your regional rep to brainstorm ideas for your Teens in the Driver Seat program.
WE’RE HERE TO HELP
FOR ASSISTANCE OUTSIDE OF TEXAS, CALL 210-979-9411
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Brainstorm your activity ideas.KEEP THE MOMENTUM
TIP
Getinvolvedwit
hTeensinthe
DriverSeatbybe
cominga
boardmember.A
newTeen
AdvisoryBoardis
selected
eachspringtose
rveforthe
nextschoolyear
.Goto
t-driver.comford
etails.Don’t forget, YOU drive the message.
RemembertheTeensintheDriverSeatprogramcanbecontinuouslyimplementedthroughouttheentireyear,especiallyduringthese
dangeroustimes:
Falltimechange(whenitgetsdarkerearlier)Winterholidaybreak
Springbreak/prom/graduation
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FOR MORE INFORMATION PLEASE CONTACT:
A PEER-TO-PEER SAFETY PROGRAMTO HELP STOP THE NUMBER-ONE KILLER
OF TEENAGERS IN AMERICA.
RUSSELL [email protected]
210-979-9411
MY REGIONAL REP:
EMAIL:
PHONE: