startpad countdown 6 - aclu 2.0: demand your dotrights
DESCRIPTION
The ACLU, emerging technology, and business leaders may sound like the setup of a bad joke, but its not. Join us to learn more about the ACLU of Northern Californias soon-to-be-announced Demand Your dotRights campaign linking online privacy and government surveillance. We will focus in particular on the role that companies play in establishing and safeguarding the privacy and free speech rights of their users and how companies can benefit from having strong policies that favor these rights, as described in our recent publication, "Privacy and Free Speech: Its Good for Business"TRANSCRIPT
ACLU 2.0: Demand Your dotRights
Chris ConleyTechnology & Civil Liberties Fellow
ACLU of Northern California
Three Questions:
1. Why is the ACLU involved in consumer issues?
Three Questions:
2. Is protecting user privacy and free speech good for business?
Three Questions:
3. What can we do?
1. The ACLU and User Privacy
Technology & Civil Liberties
As technology advances,civil liberties will not be left behind.
2004: Facebook launched1998: Google founded1990: World Wide Web created1986: Electronic Communications Privacy Act enacted1970s: Key Supreme Court decisions
Privacy Needs a Kick-Start
Focus on User Privacy
• Proactive extension of efforts to combat government surveillance
• Core ACLU value: protecting space and freedom to choose and act
Companies and User Privacy
• Companies are gatekeepers of user information
• Uniquely positioned to protect or erode user privacy and control
Companies and User Privacy
But if knowledge = power money
why should companies care about user privacy?
2. Privacy Is Good for Business
Why Invest in Privacy and Free Speech?
Why Invest in Privacy and Free Speech?
• Build Trust and Loyalty With Customers
In a recent survey of over 1000 Americans, more than 50% said that online privacy
was
“really important”
Why Invest in Privacy and Free Speech?
Why Invest in Privacy and Free Speech?
Users in a 2008 study were “very concerned” about
• law enforcement access to data (49%)• inability to delete files or records (63%) • targeted advertising (68%)• files used for marketing purposes (80%)• files sold to third parties (90%)
Why Invest in Privacy and Free Speech?
Why Invest in Privacy and Free Speech?
Why Invest in Privacy and Free Speech?
A 2007 study concluded that users would pay $0.60 more for a $15 item in order to protect their privacy.
A 2000 study estimated the total lost revenue due to privacy fears at $6 billion.
Why Invest in Privacy and Free Speech?
• Build Trust and Loyalty With Customers• Protect Your Reputation and Relationships
Why Invest in Privacy and Free Speech?
• Satisfy Consumer Demands• Protect Your Reputation and Relationships• Avoid Expensive Lawsuits and Fines
Why Invest in Privacy and Free Speech?
• Satisfy Consumer Demands• Keep Business Partners Happy• Avoid Expensive Lawsuits• Generate Positive Press and Build Brand
Why Invest in Privacy and Free Speech?
• Satisfy Consumer Demands• Keep Business Partners Happy• Avoid Expensive Lawsuits• Generate Positive Press ... Not Negative
3. How to Design for Privacy
What Can You Do?
Keep Users Informed
• Develop a Comprehensive Privacy Policy• Post Your Privacy Policy Prominently• Follow Your Privacy Policy• Alert Users About Changes• Provide Notice Before Updates
Protect Users While Collecting Data
• Collect Only Necessary Information• Aggregate or Anonymize• Inform Users About Data Collection• Use Opt-In Before Sharing• Allow Users to Correct and Delete
Minimize Disclosures of User Data
• Comply Only Where Required By Law• Provide Notice and Opportunity to Contest• Disclose Only Required Information• Safeguard User Data• Respond Quickly to Breaches• Protect Users from Monitoring
Promote Free Speech
• Develop Content-Neutral Policies• Protect Anonymous Speech
Protect Legitimate Speech
• Draft Terms of Service to Avoid Stifling Speech
• Refrain from Monitoring Speech• Respect Free Speech in Takedowns• Allow for Fair Use when Using DRM
Make Privacy and Free Speech a Priority
• Design for Privacy and Free Speech• Build on Successes• Learn From Mistakes
Change the System
• Push for Upgraded Privacy Laws• Promote Privacy as a Social Value• Help Users Demand Their dotRights!
