startpagina search
DESCRIPTION
TRANSCRIPT
Startpagina Search Merel Gianotten – Manager Directories
Startpagina Search The search engine with a human touch
Startpagina
Top 10 websites
15 year
Directory
Editorial staff
Startpage
Sanoma Media Matters 23 juni 2014
Startpagina 800.000 – 1.000.000 visitors per day
65%
Daily internet usage Orientation and purchase
25%
Sanoma Media Matters 23 juni 2014
Search
35%
Market trends
Usage of the internet is constantly changing
Sanoma Media Matters 23 juni 2014
23 juni 2014 © Sanoma Media Sanoma Media Matters
23 juni 2014 © Sanoma Media
US
3.000.000.000 queries per day
1.100.000.000.000 queries per year
NL
50.000.000 queries per day
20.000.000.000 queries per year
STAT: annual search analysis
Search insights
Sanoma Media Matters
23 juni 2014 Sanoma Media Matters
Search engines have a big influence on our behavior and
even on our memory.
By the use of search engines we know where to find
specific information. The information itself we remember a
lot less.
Science, Google Effects on Memory: Cognitive Consequences of Having
Information at Our Fingertips, 2011
Search behavior
23 juni 2014 Sanoma Media Matters
Search engines provide us a lot of results
Search engines do not necessarily find the best
results, but the results best optimised for the
engine
Search insights
23 juni 2014 Sanoma Media Matters
We used to be surfing and searching the web.
Now the waves of the web are just too big.
Curation is the magic that makes the web work.
Curation: filtering, grouping or organizing the most relevant
content on a specific issue.
Steven Rosenbaum, author of Curation Nation, 2011
User Needs
Sanoma Media Matters 23 juni 2014
Vision & Mission
There is a need for a good selection of links
In some cases an editorial selection of links can be
more relevant than results generated by search
engine algorithms.
By excellent curation providing visitors the most
relevant selection of:
sites for daily internet usage, for orientation
and purchase and the most relevant search
results
Startpagina Search The search engine with a human touch
Sanoma Media Matters 23 juni 2014
Sanoma Media Matters 23 juni 2014
What is Startpagina Search
23 juni 2014 Sanoma Media Matters
Started in 2013
Started as an incremental innovation to improve to
content of Startpagina
Highly relevant search results shown on one page
Relevancy based on manual selection instead of by
algorithms
Startpagina Search Demo
Sanoma Media Matters 23 juni 2014
Startpagina Search Demo
Sanoma Media Matters 23 juni 2014
Startpagina Search Why does this work
23 juni 2014 © Sanoma Media Sanoma Media Matters
Per supplier of a product or service there are
not more than 100 relevant suppliers
De Wet Van 100
23 juni 2014 Sanoma Media Matters
Search engine vs Startpagina Search – ‘vakantiepark’
Sanoma Media Matters
23 juni 2014
Startpagina Search How does this work
The magic
Advertisers Databases Media Consumers
Advertiser #1
Advertiser #2
Advertiser #3
Advertiser #4
Startpagi
na.nl
Fashion
chick.nl
Other (e.g Zanox)
Advertiser
#XX
Advertiser
#XX
Curation
Startpagina
Mobile | Tablet
Startpagina Dochters
Ilse.nl
Admin
DMS
CMS
Widgets
API for Developers
Cu
ratio
n!
Kieskeuri
g.nl
Curation
Input drivers (e.g. behaviour,
search queries, Big Data) 23 juni 2014 Sanoma Media Matters
App #1
NU.nl
Connecting users, media outlets and advertisers by curating relevant, high quality content
Advertisers Databases Media Consumers
Advertiser #1
Advertiser #2
Advertiser #3
Advertiser #4
Startpagi
na
Fashionc
hick.nl
Other (e.g Zanox)
Advertiser
#XX
Advertiser
#XX
Curated
Search
Services
Startpagina
App #1
Tablet
mag #1
Site #2
App #2
LINDA
Admin
DMS
CMS
Widgets
API for Developers
Cu
ratio
n!
Kieskeuri
g.nl
Curation
Startpagina Search
Users Offering new exciting services for
consumers through our media
outlets
Curated search service Offering new exciting services for
consumers
Advertiser Helping advertisers reach
consumers at the right price
23 juni 2014 Sanoma Media Matters
Big Data platform
Operational information
Business rules to set focus and take action
Optimisation on a daily bases
23 juni 2014 Sanoma Media Matters
The magic
23 juni 2014 Sanoma Media Matters
Editorial staff
Team of taggers and optimisers
The magic
Startpagina Search The proof
Relevant content
Categorised
Unique links / content
Complete overview / all suppliers
Associations and inspiration
Market knowledge (market leader, who is ‘hot’)
Editorial value (‘tip, ‘nieuw’, ‘actie’)
Human touch
23 juni 2014 Sanoma Media Matters
Benefits for users
Display of results
Addition of own content and actions
Different payment models
Reporting & optimisation
Good quality traffic
23 juni 2014 Sanoma Media Matters
Benefits for advertisers
Results
23 juni 2014 Sanoma Media Matters
All KPI’s are increasing
Users
Clicks per user
Transactions
Startpagina Search The Future
Our ambition is to become the front-runner in curated search by filtering relevant, high-quality content
Grow in users, coverage, CTR, transactions…
Refine quality of our curation proces
Develop advertisers solutions
Further expansion and improvement on devices
Expand curated search solution to other (Sanoma)
domains
Offer a differentiated product
23 juni 2014 Sanoma Media Matters
Future
23 juni 2014 Sanoma Media Matters
23 juni 2014 Sanoma Media Matters
Information is infinite, filtering or curation is wanted and
needed
Wet van 100 - do try this at home!
Selection by humans can be more relevant than an
algorithm
Sanoma aims to be front runner in curated search
Key take aways
Deel je ervaring #SMM14