startup analytics - aka actionable metrics
DESCRIPTION
Most of the analytics presentations, talks and blogposts are for companies that are already in the scale and optimization fase. But if you are still validating your business model, you need a complete different set of skills, analytics tools and metrics.TRANSCRIPT
Timan RebelSerial Entrepreneur
Startup Analytics
Startup Analytics
Actionable Metrics
Total registered users
256.354.196
Total pageviews
Total downloads
39.450
Vanity Metrics
Meant to make you feel good
UP and to the RIGHT
Total downloads
Daily downloads
Actionable metricsMetrics you can act on
AARRR
Acquisition
Activation
Retention
Referral
Revenue
# Downloads per week
% Key activity
% Twice a week
% Share
$$$ spent
# Downloads per week
% Recorded a track
% Twice a week
% Share on Facebook
$$$ spent
# Downloads per week
% Recorded a track
% Twice a week
% Share on Facebook
$$$ spent
1000
25%
10%
6,5%
# Downloads per week
% Recorded a track
% Twice a week
% Share on Facebook
$$$ spent
768
26%
11%
6,3%
# Downloads per week
% Recorded a track
% Twice a week
% Share on Facebook
$$$ spent
2800
10%
2%
3%
What to focus on?
Key metric
KPI but we hate corporates..
Focus on one at a time
Acquisition
Activation
Retention
Referral
Revenue
Acquisition
Activation
Retention = f(user happiness)
Referral
Revenue
via Andreas Klinger
Human
App Store ratings !
still using after 6 weeks !
avg time moving after 6 weeks
via Paul Veugen
Human
App Store ratings !
still using after 6 weeks !
avg time moving after 6 weeks
Cohorts
Averages hide the pattern
Dig deeperPAIN
LOOKK!
90% of users voted = activation YAY!
via Andreas Klinger
LOOKK!!!!!
but they only voted for friends instead of actually using the platform
!
via Andreas Klinger
LOOKK!!!!!!!!!
now activation = vote on 2 different designers
!BOOM! PAIN…
via Andreas Klinger
AARRR
One Key Metric
Cohorts, not Averages
@timanrebel