startup growth academy #6: how to build and grow a community - closing call case study
TRANSCRIPT
When you’re a brand-new startup with no pre-existing audience, you have a steep road ahead of you. And when 2 million blog posts are created every day, you have to do something different if you want to stand out.
Ryan Gum,Attach
Greg Pietruszynski,Growbots
Building a community requires a lot of dedication and constant input. But to establish an engaged community is a goal worth your effort.
Reddit co-founders Alexis Ohanian and Steve Huffman created hundreds of
fake profiles and manually seeded the community with content.
#fact
#LongStoryShort
Step-by-step guide how to start:
Use Telescope to launch your first community!
A little help. We seeded about 20-30 pieces of content from different
accounts and added a few comments, so when people showed up for the first time they would see some activity and
decide to signup.
#1
Get it out there. We launched in on Product Hunt and Hacker News,
cheekily calling it ‘The Hacker News for Sales’, and brought in just under 10,000 visits that day. This was enough to get
the first few hundred members.
#2
Involve the comunnity. We’ve run 2 AMA’s that have encouraged
involvement from the community. Closing Call now runs by itself now
(without any seeding from us).
#3
Have a plan. Start with customer acquisition: http://
ryangum.com/customer-acquisition-plan/
#3
Use available resources. Learn from the best: http://www.communitybuildinggui
de.com
#4
Read the whole article here:http://blog.growbots.co/
startup-growth-academy-6-closing-call-
case-study
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www.growbots.com | www.blog.growbots.com
Greg Pietruszynski | @pietruszynski CEO Growbots - AI for sales | @growbots_
Ryan Gum | @ryangumCEO Attach - a document tracking and lead insights tool for salespeople. Runs Closing Call.www.attach.io | www.ryangum.com