startup in action: interactive project, by matteo palumbo

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Interactive Project Matteo Palumbo Co-founder & CEO [email protected] www. interactiveproject.it +39 338 186 6042 Motor sports games, emotional interactions projects lunedì 19 marzo 2012

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Interactive Project propone dei browser game motoristici e fa di MyGPTeam, di cui ci eravamo già occupati, il suo fiore all’occhiello, potendo contare già su oltre 45.000 utenti, alcuni dei quali paganti grazie al modello di business freemium. Il mercato dei browser game è in fortissima crescita in tutto il mondo e, dopo aver ricevuto un primo microseed, Interactive Project sta preparando un secondo round di funding.

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Page 1: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .

Matteo PalumboCo-founder & CEO

[email protected]. interactiveproject.it

+39 338 186 6042

Motor sports games, emotional interactions projects

lunedì 19 marzo 2012

Page 2: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .ABOUT Interactive Project

• Browser-based games company

• Motor sports management games: • Formula 1 online!• Moto GP • Nascar• ...

lunedì 19 marzo 2012

Page 3: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .Interactive P r o j e c t S . r . l .VISION

• Games and gamification growing fast

• Games played on different devices and platforms

• Browser-based games gaining more and more market

• Games more social than ever

lunedì 19 marzo 2012

Page 4: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .Interactive P r o j e c t S . r . l .MISSION

• Worldwide leading developer of motorsports management browser games

• Same game experience for each platform and device • Games integrated with the most important

social networks

lunedì 19 marzo 2012

Page 5: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .Interactive P r o j e c t S . r . l .OPPORTUNITY

• European browser-based games developers under the investors radar • Already backed by a microseed investor

• A proven asset of games development

• International agreements under discussion

lunedì 19 marzo 2012

Page 6: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .Interactive P r o j e c t S . r . l .MYGPTEAM

lunedì 19 marzo 2012

Page 7: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .Interactive P r o j e c t S . r . l .MYGPTEAM

lunedì 19 marzo 2012

Page 8: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .

• Browser-based game

• Facebook application

• iOS application

Interactive P r o j e c t S . r . l .MYGPTEAM

lunedì 19 marzo 2012

Page 9: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .

Man only plays when in the full meaning of the word he is a man,and he is only completely a man when he plays.“

Friedrich Schiller, On the Aesthetic Education of Man, 1795

• Fully-featured games

• Emotional real time races

• Social approach: Racing Passions sharing

Interactive P r o j e c t S . r . l .MYGPTEAM

lunedì 19 marzo 2012

Page 10: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .

• Market growing at CAGR exceeding 27%

• Micro-transactions revenues growth

• Recent significant investments from VC0

10

20

30

40

2011 2013 2015

$ BILLIONS

Online gaming - Gartner research

Interactive P r o j e c t S . r . l .MARKET ANALYSIS

lunedì 19 marzo 2012

Page 11: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .

FREEMIUM

CREDITS

IN-GAME ADVERTISING

PAY RACE MODE

• Payment systems embedded • Worldwide exponential growth

• Facebook credits system • Potential partner interested

Interactive P r o j e c t S . r . l .REVENUE STREAMS

lunedì 19 marzo 2012

Page 12: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .

COMPETITIVE ADVANTAGES Batracer PitStopBoss GPRO

Complete platform

Internationalization

Scalability

Participative community

MyGPTeam

Fully-featured game

Interactive P r o j e c t S . r . l .COMPETITIVE LANDSCAPE

lunedì 19 marzo 2012

Page 13: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .Interactive P r o j e c t S . r . l .WE ARE SEEKING...

• PHP star developers

• UI / UX talents

lunedì 19 marzo 2012

Page 14: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .Interactive P r o j e c t S . r . l .NEXT 3Q ROADMAP

• New race viewer dev• UI, UX• Android app• Tutorials dev

1Q

2Q

3Q

• More FB features• New championships release• New market release• Moto game dev

• Car settings on mobile• Graphic viewer on mobile• Windows phone app

lunedì 19 marzo 2012

Page 15: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .Interactive P r o j e c t S . r . l .WE OFFER...

• Exciting environment of a rapidly growing international startup

• Compensation plan including:

• Attractive salary• Benefits• Stock options

lunedì 19 marzo 2012

Page 16: Startup in action: Interactive Project, by Matteo Palumbo

Interactive P r o j e c t S . r . l .

IMPROVE

[email protected]. interactiveproject.it

+39 338 186 6042

PROJECT!YOUR

Motor sports games, emotional interactions projects

lunedì 19 marzo 2012