DEMYSTIFYING FUNDRAISING :

KEY ELEMENTS VCS LOOK FOR WHILE INVESTING3

FOUNDER SEED / VC

INVESTOR

FOUNDER SEED / VC

INVESTOR

WHAT DO VCs

WANT ?

EARLY-STAGE INVESTORS LOOK FOR

3 T’s

TEAM TRACTION TARGET MARKET

Domain expertise

Successful track-record

Resourceful & fast & focused

Passionate & resilient

TEAM

TRACTION

MOMENTUM! ORGANIC GROWTH, SIGNUPS

REVENUE, CLIENTS

WORD OF MOUTH, CRITICAL ACCLAIM

PMF CAN’T MEET DEMAND!

TEAM GROWTH

Iteration works on PMF; not on

wrong Market

TARGET MARKET

“When a great team meets a lousy market, market wins.When a lousy team meets a great market, market wins.When a great team meets a great market, something special happens.”- Andy Rachleff

Market > Product/Team

PUSH vs PULL relation

THANK YOU