startup marketing 101
Post on 15-Sep-2014
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DESCRIPTION
Startup marketing for marketing students. Essentially, how to apply what you learn in college to real life scenarios, not Mad Men. Learn how to understand the customer, the product or what growth hacking is all about.TRANSCRIPT
STARTUP MARKETING 101
The young entrepreneur / David Kelly ©
Alex Barrera (@abarrera)[email protected]
HELLO MY NAME IS...
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
What is an entrepreneur?
500px life / The photo flend ©
My son is now an 'entrepreneur.' That's what you're called when you don't have a job.“ Ted Turner
500px life / The photo flend ©
Entrepreneur’s world
Jungle Jim/ Steve Gubin ©
EVERYONE?
What is a STARTUP?
Boxfish, Live guide / Aidan C ©
4 INGREDIENTS
Seasoned salt ingredients / Lucy Vaserfirer ©
INVESTORS
Blue / Marcel Bakker ©
CEO John / Stephen Caissie ©
Your boss
YOU
Hats / Sergio Trentin ©
The multi-hat employee
The unexpected / Nino Shisano ©
PRODUCT CYCLE
PRODUCT BUILDING
Lunchtime atop a skyscraper / Martin Cauchon ©
IDEAS
PRODUCTDATA
Build
Measure
Learn
Lean startup cycle
Dreams of new explorations / Marco Soggetto ©
Marketing plan
San Fermin, sweat & wine / Jordi Cohen ©
NO PLAN
We can do it / Filippo Giordano ©
exploraTIOn
How do we validate hypothesis?
exploraTIOn: techniques1. Observation2. Recreation of the problem3. Interviews
How do we validate hypothesis?
L’il explorer /Jie Alt’z ©
exploraTIOn: Record & measure
How do we validate hypothesis?
L’il explorer /Jie Alt’z ©
PITCH: Smoke testLanding pageEmail or callFake adDirect pitchKickstarter
How do we validate hypothesis?
PITCH: Smoke test Money $$$Intention letteremail addressesTweetTimeMeetingUse our API
How do we validate hypothesis?
Concierge
How do we validate hypothesis?
Wizard of Oz
How do we validate hypothesis?
MVP
Susan Cain / Wired ©Rocky candy / Adrian Klein ©
Where do we fit?
Community manager
Phil Hyldgaard / Tanner Wendell ©
Susan Cain / Wired ©
Pitching / PR
Hackers / Barriotic Witch ©
GROWTH HACKER
AARRR Metrics
A/B testing
Stairs to heaven / Artem Verkhoglyad ©
Metrics (Global / User based)
Stairs to heaven / Artem Verkhoglyad ©
Email optimization
Stairs to heaven / Artem Verkhoglyad ©
Customer experience
Stairs to heaven / Artem Verkhoglyad ©
Surveys
Stairs to heaven / Artem Verkhoglyad ©
THANK YOU!Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)