startup marketing 101

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STARTUP MARKETING 101 The young entrepreneur / David Kelly © Alex Barrera (@abarrera) [email protected]

Post on 15-Sep-2014

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Startup marketing for marketing students. Essentially, how to apply what you learn in college to real life scenarios, not Mad Men. Learn how to understand the customer, the product or what growth hacking is all about.

TRANSCRIPT

Page 1: Startup Marketing 101

STARTUP MARKETING 101

The young entrepreneur / David Kelly ©

Alex Barrera (@abarrera)[email protected]

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HELLO MY NAME IS...

http://www.slideshare.net/press42 Alex Barrera (@abarrera)

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What is an entrepreneur?

500px life / The photo flend ©

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My son is now an 'entrepreneur.' That's what you're called when you don't have a job.“ Ted Turner

500px life / The photo flend ©

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Entrepreneur’s world

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Jungle Jim/ Steve Gubin ©

EVERYONE?

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What is a STARTUP?

Boxfish, Live guide / Aidan C ©

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4 INGREDIENTS

Seasoned salt ingredients / Lucy Vaserfirer ©

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INVESTORS

Blue / Marcel Bakker ©

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CEO John / Stephen Caissie ©

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Your boss

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YOU

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Hats / Sergio Trentin ©

The multi-hat employee

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The unexpected / Nino Shisano ©

PRODUCT CYCLE

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PRODUCT BUILDING

Lunchtime atop a skyscraper / Martin Cauchon ©

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IDEAS

PRODUCTDATA

Build

Measure

Learn

Lean startup cycle

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Dreams of new explorations / Marco Soggetto ©

Marketing plan

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San Fermin, sweat & wine / Jordi Cohen ©

NO PLAN

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We can do it / Filippo Giordano ©

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exploraTIOn

How do we validate hypothesis?

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exploraTIOn: techniques1. Observation2. Recreation of the problem3. Interviews

How do we validate hypothesis?

L’il explorer /Jie Alt’z ©

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exploraTIOn: Record & measure

How do we validate hypothesis?

L’il explorer /Jie Alt’z ©

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PITCH: Smoke testLanding pageEmail or callFake adDirect pitchKickstarter

How do we validate hypothesis?

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PITCH: Smoke test Money $$$Intention letteremail addressesTweetTimeMeetingUse our API

How do we validate hypothesis?

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Concierge

How do we validate hypothesis?

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Wizard of Oz

How do we validate hypothesis?

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MVP

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Susan Cain / Wired ©Rocky candy / Adrian Klein ©

Where do we fit?

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Community manager

Phil Hyldgaard / Tanner Wendell ©

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Susan Cain / Wired ©

Pitching / PR

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Hackers / Barriotic Witch ©

GROWTH HACKER

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AARRR Metrics

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A/B testing

Stairs to heaven / Artem Verkhoglyad ©

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Metrics (Global / User based)

Stairs to heaven / Artem Verkhoglyad ©

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Email optimization

Stairs to heaven / Artem Verkhoglyad ©

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Customer experience

Stairs to heaven / Artem Verkhoglyad ©

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Surveys

Stairs to heaven / Artem Verkhoglyad ©

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THANK YOU!Alex Barrera (@abarrera)

[email protected]

http://www.slideshare.net/press42 Alex Barrera (@abarrera)