[startup nations summit 2014] competition - new zealand
DESCRIPTION
Edwin Darlow CEO, PutekoTRANSCRIPT
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What We Do We bring coloring pages to life in full interactive 3D
Print Play Color
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colAR Mix Library of Pages Pages in 3D
colAR Mix (Launched July 2013)
Current Product
791,147 Downloads (15 October 2014)
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800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0
Techcrunch Ar0cle (17 July 2013)
791,147 Downloads (15 Oct 2014)
Current Downloads “I would’ve wriEen this earlier but I was busy picking the pieces of my mind up
off the floor”
Greg Kumparak (Techcrunch)
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South Korea 30%
Japan 25%
USA 22%
UK 3%
Android 49%
USA 36%
Japan 30%
Australia 4%
Canada 3%
123 Countries
16%
South Korea 54% Japan
20%
USA 8%
Spain 2%
UK 2% 144
Countries 14%
Downloads Breakdown
colAR Mix
Brings coloring pages to life:
Android 49%
Other (158 Countries)
20%
UK 5%
Korea 6%
Total OS
791,147 Downloads (15 October 2014)
iOS 51%
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Selected Projects
Others Include: Ø Dentsu & Kirin Ø Mini Japan Ø Benesse
B Daman Starbucks Japan
Kid Cuisine & DreamWorks
BBC Children in Need
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Growth Scalability Market Crea0on
$200K Investment (Sep 2013)
$1.5m Investment (July 2014)
$10-20m Investment (Early-Mid 2015)
“Created cool tech and an initial product / app”
Main Focus: • Create technology • Make prototype /
functional app • Test market / see
if users will like it • [NB: Company
had no functional business model or strategy]
“Turning the cool tech into a scalable
business”
Main Focus: • Determine market
& customers • Create strategy,
business model and growth plan
• Get traction, revenue & beach head clients
“Creating a solid foundation to scale
and innovate”
Main Focus: • Create a solid
platform / app, team & processes that can scale
• User growth; validate revenue streams; expand client partnerships
“Scale & cement position as true market leader”
Main Focus: • Scale product,
team & clientele • Aggressive user
growth; expanded revenue streams
• Invest in R&D to ensure continued market position
Company Phases
We Are Here Now
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Growth Scalability Market Crea0on “Created cool tech
and an initial product / app”
Main Focus: • Create technology • Make prototype /
functional app • Test market / see
if users will like it • [NB: Company
had no functional business model or strategy]
“Turning the cool tech into a scalable
business”
Main Focus: • Determine market
& customers • Create strategy,
business model and growth plan
• Get traction, revenue & beach head clients
“Creating a solid foundation to scale
and innovate”
Main Focus: • Create a solid
platform / app, team & processes that can scale
• User growth; validate revenue streams; expand client partnerships
“Scale & cement position as true market leader”
Main Focus: • Scale product,
team & clientele • Aggressive user
growth; expanded revenue streams
• Invest in R&D to ensure continued market position
Focus Right Now? All About Execu0on
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