startup note -start up for all-
TRANSCRIPT
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"STARTUP NOTE"�S t a r t u p f o r a l l .
Personal V e n t u r e C a p I t a l
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" GRAND DESIGN "�Current PictureINPUT
RealizationOUTPUT
Problem-solving(Unconscious)
Branding(Conscious lev
el)Core
COREVALUE
(Do not change)
HOW(Strength)
Where S
ocial issu
es don’t ex
ist
Status quo
Issue
Ideal
Social issues
WHY(actual
experience)
(Status quo)
(Issue)
ISSUERoot of the problem
VISIONYour ideology
IssueSOCIALISSUES
My perfect w
orld
CONCEPT
Change the world
SO WHAT (Revisit problems)
PRODUCT(Visualization)
EXPRICENCE
PHILOSOPHY
NAGATIVE
POSITIVE
GOAL
(Absolute Value)BRAND
LOGO
CI / VI
ITEM
POLICY(Action Agenda)
MISSION
TOUCH POINT
EXPRINCENCE
ACTION
MIND
TOUCH POINT
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0)POLICY / RULES 0-‐1.MIND 0-‐2.WORD 0-‐3.ACTION
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20 / / THEME ACITON
by STARTUP NOTE�GOAL�
FEEDBACK�
[GOAL]Instead of an epic idea by the gifted,
Let a group of 100stroke their geniuses.
[CONCEPT]100 brains = 1 Brain
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20 / / THEME ACITON
by STARTUP NOTE�0.POLICY�
FEEDBACK�
1.Make a Hypothesis instead of an answer2. Everyone is correct and wrong 3. The better the diversity, the better the deed.
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×20 / / THEME ACITON
by STARTUP NOTE�0-1.RULES MIND�
FEEDBACK�
BADA Bor
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○20 / / THEME ACITON
by STARTUP NOTE�0-1.RULES MIND�
1. Quality over quantityCreate as many ideas as you can within a limited amount of time
FEEDBACK�
2. Deny nothingIdeas are always correct. Donʼ’t be judgmental based on what your preference
A B C D E
3. Stack the ideaFreeload on ideas spawn by others! Keep stacking them. A
' B' C' D'
5. Choose your hypothesesSelect Hypothesis "hypothesis" that works for you. Multiple ok.
4. Quantum Leap!As long as you have the clear direction You can leap as much as you like.
E' V N
L R
Z
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× ○20 / / THEME ACITON
by STARTUP NOTE�0-2.RULES WORD�
FEEDBACK�
-‐‑‒GOOD-‐‑‒ -‐‑‒BAD-‐‑‒ "Difficult""Impossible""Wrong""Different""You donʼ’t know that"“You shouldnʼ’t say that""I donʼ’t understand."etc
"I like""I love~∼“"I Agree""I think that~∼""I got it!""I noticed that~∼""It is best when~∼“etc
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20 / / THEME ACITON
by STARTUP NOTE�0-3. RULES-ACTION�
FEEDBACK�
Donʼ’tDiscussion Then result
DODiscussionHypothesisDeliverableFeedbackThen Result
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[GOAL]Instead of an epic idea by the gifted,Let a group of 100 stroke their geniuses. [POLICY]1.Make a Hypothesis instead of an answer2. Everyone is correct and wrong 3. The better the diversity, the better the deed.
[ROLES]1. Quality over quantity2. Deny nothing accept all3. Stack ideas4. Quantum leap is totally ok5. Donʼ’t discuss, validate.
[GOAL]Instead of an epic idea by the gifted,Let a group of 100 stroke their geniuses. [POLICY]1.Make a Hypothesis instead of an answer2. Everyone is correct and wrong 3. The better the diversity, the better the deed.
[ROLES]1. Quality over quantity2. Deny nothing accept all3. Stack ideas4. Quantum leap is totally ok5. Donʼ’t discuss, validate.
[GOAL]Instead of an epic idea by the gifted,Let a group of 100 stroke their geniuses. [POLICY]1.Make a Hypothesis instead of an answer2. Everyone is correct and wrong 3. The better the diversity, the better the deed.
[ROLES]1. Quality over quantity2. Deny nothing accept all3. Stack ideas4. Quantum leap is totally ok5. Donʼ’t discuss, validate.
[GOAL]Instead of an epic idea by the gifted,Let a group of 100 stroke their geniuses. [POLICY]1.Make a Hypothesis instead of an answer2. Everyone is correct and wrong 3. The better the diversity, the better the deed.
[ROLES]1. Quality over quantity2. Deny nothing accept all3. Stack ideas4. Quantum leap is totally ok5. Donʼ’t discuss, validate.
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FEEDBACK�
20 / / THEME ACITON
by STARTUP NOTE�PROGRAM�
1. Visualize
2. UX (Validate)
3. 1st Customer
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1)VISUAL HACK 1-‐1. USER EXPERIENCE One-‐2. PROTOTYPEOne-‐3. PROMOTE �
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20 / / THEME ACITON
by STARTUP NOTE�1-1.USER EXPERIENCE�
[WHAT are you thinking]
[WHAT are you feeling]
[WHAT problem do you have]
[What’s your best outcome?]
[WHAT are you doing] VISUAL IMAGE
FEEDBACK�
10
20
30
40
60
♀
♂ ×For WHOM WHEN
Where? What time?
20 / /
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20 / / THEME ACITON
by STARTUP NOTE�1-1.USER EXPERIENCE�
For WHOM
WHEN Where?
TIME What time?
VISUAL IMAGE
FEEDBACK�
10
20
30
40
60
♀
♂
20 / /
[WHAT are you thinking]
[WHAT are you feeling]
[WHAT problem do you have]
[What’s the best possible outcome?]
[WHAT are you doing]
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20 / / THEME ACITON
by STARTUP NOTE�1-2.MOOK (PRODUCT)�
4. Service name 3. Copy 2. Core Value 1. For whom?
FUNCTION
VISUAL IMAGE
EMOTION PROBLEM
FEEDBACK�
10
20
30
40
60
♀
♂
Example1. Application Example2. WEB Example3. Product
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20 / / THEME ACITON
by STARTUP NOTE�1-2.MOOK (PRODUCT)�
4. Service name 3. Copy 2. Core Value 1. For Whom?
FUNCTION
VISUAL IMAGE
EMOTION PROBLEM
FEEDBACK�
10
20
30
40
60
♀
♂
20 / /
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20 / / THEME ACITON
by STARTUP NOTE�1-3.PROMOTION�
WHAT· are you thinking? I wonder if there is any useful Info or something
WHAT· are your feelings?
WHAT is your acXon
How about the conversion?
■Touch points? PC
VISUAL IMAGE
FEEDBACK�
FUNCTION EMOTION PROBLEM
AD
10
20
30
40
60
♀
♂
Mainly female office workers
Description
AR app for business people
At an office For whomM WHEN
Where? TIME What time?
20 / /
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20 / / THEME ACITON
by STARTUP NOTE�1-3.PROMOTION�
What are you thinking
WHAT·are you feeling?
WHAT is your acXon
How about the conversion?
Touch points? VISUAL IMAGE
FEEDBACK�
FUNCTION EMOTION PROBLEM
AD
10
20
30
40
60
♀
♂
For whom
WHEN Where?
TIME What time?
20 / /
YOUSER BACKGRUND
PRODUCT IMAGE CAPTION
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20 / / THEME ACITON
by STARTUP NOTE�1-Four.PRESS RELEASE�
FEEDBACK�
How do you explain
How others think
To Whom
For WHOM Who?
WHEN Where?
TIME What time?
20 / /
· TITTLE
·COPY
·SUMMARY
·PROBLEM
·SOLUTION
PRESS RELEASE�
·COMMENT
·HOW TO
·RESPONSE
·GOAL
BUZZ�
Why
What are you thinking
WHAT·are you feeling?
WHAT is your acXon
How about the conversion?
Touch points?
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by Innovation FrameWork�
2)USER’S INSIGHT 2-‐1. SOCIAL VALUE 2-‐2. USER EXPECTATION�3-‐3. PROMOTION �
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20 / / THEME ACITON
by STARTUP NOTE�2-1.SOCIAL VALUE�
Depth of Issues 1.
FIRST CUSTOMER
⑥ CUSTOMER
Opponent of attributes
Of target Attribute
PERSONAL SOCIAL
$
LIKE
LOVE
Scale personal issue into the social issue
FEEDBACK�
WHY
WHY
WHY
Customer
segments
Unaware Social issues
2. Digging issues 5. The world without issues
ISSUE
3. Root of the problem
LIFE WHY
4. Reversal of valuesNAGATIVE POSITIVE
20 / /
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20 / / THEME ACITON
by STARTUP NOTE�2-1.SOCIAL VALUE�
Depth of Issues 1.
FIRST CUSTOMER
⑥ CUSTOMER
Opponent of attributes
Of target Attribute
PERSONAL SOCIAL
$
LIKE
LOVE
Scale personal issue into the social issue
FEEDBACK�
WHY
WHY
WHY
Customer
segments
Unaware Social issues
2. Digging issues 5. The world without issues
ISSUE
3. Root of the problem
LIFE WHY
4. Reversal of valuesNAGATIVE POSITIVE
20 / /
I donʼ’t want Hearing aid to be seen
Hearing aid = disabled
Hearing aid = disabled meansI am different from others
Being different=Negative
Look at me!
Hearing aid integrated glasses
Hearing air = disability=Original, Unique
Different=Positive
・Male・27 yo・Professional Dancer・Fashionable・Fashion coordinator・Fashion model
・Male・27 yo
・Professional Dancer・Fashionable
・Fashion coordinator・Fashion model
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20 / / THEME ACITON
by STARTUP NOTE�
2-Two.USER MOTIVATION�
1. For WHOM (TARGET)
2. PROBLEM
♀ ♂ 10
20
30
40
60
5. MOTIVATION 6. PROMOTIN
JOB
3. INSIGHT (FOCUS:) 4. SOLUTION LEVEL.1:"WHY"
LEVEL.2:"WHY"
LEVEL.3:"WHY"
LEVEL.4:"WHY"
LEVEL.5:"WHY"
JOB
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EXPECTED VALUE
20 / / THEME ACITON
by STARTUP NOTE�2-3.USER EXPECTATION�
For WHOM
WHEN When?
WHEN Where?
TIME What time?
FEEDBACK�
Resources PERSONAL VALUE
Deliverable
-‐PRODUCT-‐ -‐EXPERIENCE-‐ -‐RESOURCE-‐
CUSTOMER MY
PERSONAL VALUE
Resources
Deliverable
EXPECTED VALUE
-‐EXPECTATION-‐ -‐EXPECTATION-‐
20 / /
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EXPECTED VALUE Experience Feedback Results Close deals Income
20 / / THEME ACITON
by STARTUP NOTE�2-3.USER EXPECTATION�
For WHOM
WHEN When?
WHEN Where?
TIME What time?
FEEDBACK�
Resources -‐ConsultaXon -‐IntroducXon -‐Proposal -‐ProduXon
PERSONAL VALUE Appreciate Thankful Really? This much? I need to pay for it
Deliverable -‐Minutes -‐Facebook -‐Proposal -‐Services
-‐PRODUCT-‐ -‐EXPERIENCE-‐ -‐RESOURCE-‐
CUSTOMER MY
PERSONAL VALUE Appreciate it Connect Business!
Resources -‐Individual -‐Corporate
Deliverable -‐Feedback -‐Results -‐Revenue
EXPECTED VALUE New Info Idea NoTceable-‐ something Conversion IntroducTon Proposal
-‐EXPECTATION-‐ -‐EXPECTATION-‐
20 / /
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3)SERVICES 2-‐1. SELF MANAGMENT 2-‐2. CUSTOMER VALUE�3-‐3. PDC �
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20 / / THEME ACITON
by STARTUP NOTE� 3-1.WAY MANAGEMENT�
VISION
ACTION
MISSION
GOAL
POLICY EXPERIENCE
OBJECTIVE
MIND
-‐STATUS-‐ -‐COMMITTMENT-‐
For WHOM
PROBLEM
FEEDBACK�
20 / /
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20 / / THEME ACITON
by STARTUP NOTE� 3-1.WAY MANAGEMENT�
VISION Once compleXng the objecXve, what impact could it bring?
ACTION Can you be specific what you are doing?
MISSION To do this, what the mission Should I sTck with?
GOAL Can you foresee the specific images, how long does it take etc
POLICY To do this, what value should I care
EXPERIENCE Why did you feel this way
OBJECTIVE What am I doing this for
MIND What do I have in my mind to start all this
-‐STATUS-‐ -‐COMMITTMENT-‐
For WHOM To whom are you telling your story
PROBLEM Are there people with same issues?
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20 / / THEME ACITON
by STARTUP NOTE�3-2.CUSTOMER VALUE�
Depth of issues
The length of relaTvity
1. PRODUCT 2. CUSTOMER
Means and soluXons you can offer
Value they expect
CUSTOMER VALUE
¥
LIKE
LOVE
LIFE
POINT
Value Pyramid for potenXal business building
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20 / / THEME ACITON
by STARTUP NOTE�3-2.CUSTOMER VALUE�
Depth of issues
The length of relaTvity
1. PRODUCT 2. CUSTOMER
Means and soluXons you can offer
Value they expect
CUSTOMER VALUE
¥
LIKE
LOVE
LIFE
POINT
Value Pyramid for potenXal business building
ConsultaXon(1h) IntroducXon
(30m) Minutes
Planning(1h) Proposal(3h) EsXmate(1h)
Services Hypothesis then Validate Launching new service
UI/UX
Another new service Growth hack
New info Spark
Ideas, awareness Framework and producXon -‐Core value offered cost-‐benefit performance
Business development Revenue from services Releasing services
Retaining the business Service growth Company management
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20 / / THEME ACITON
�by STARTUP NOTE�3-3.USER EXPECTATION�
Manage expectaTons from users and deliverable processed by your own resources.
■FEEDBACK�
CUSTOMER YOUR OWN
$ Means Expectation Resources Time Deliverable
Experience
Expectation
Conversion KPI $
1
2
3
4
5
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20 / / THEME ACITON
�by STARTUP NOTE�3-3.USER EXPECTATION�
Manage expectaTons from users and deliverable processed by your own resources.
■FEEDBACK�
CUSTOMER YOUR OWN
$ Means Expectation Resources Time Deliverable
Experience
Expectation
Conversion KPI $
1 No
MTG ConsultaXon Brainstorming
I want others to think that the talk about the idea is worthwhile and meaningful
My own Xme 1 hour Including travel (3H)
Ideas MTG Brainstorming
New Info New Idea
Explorer new business
No
2 No
IntroducXon BoosXng their value by connecXng
My own Xme 10-‐30 min ConnecXon
Facebook, Meetup in person
New encounter that leads to business
New lead for business
Maybe
3 NO
Social networking
Others should know about this guy
My own Xme
3-‐10 min Social Shared items, Facebook Link
It got shared, It got a lot of Likes
BoosXng brand and popularity
New lead for business
NO
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20 / / THEME ACITON
by STARTUP NOTE�2-3.USER EXPERIENCE�
PRODUCT
EXAMPLES
1. PROBLEM 2. SOLUTION
USEREXPERIENCE MVP FEEDBACK
1.
2.
3.
PROTOTYPE