startup pr for everyone at a startup

15
Startup PR And what's in it for you.

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You don't have to be in PR to get PR. This presentation gives an overview on how PR typically works for startups. It then provides useful tips on how anyone involved with startups (not in PR and marketing) can achieve coverage in top publications as well.

TRANSCRIPT

Page 1: Startup PR for Everyone at a Startup

Startup PRAnd what's in it for you.

Page 2: Startup PR for Everyone at a Startup

You don't have to be in PR to get PR. !

You also don't have to be an extrovert.

Page 3: Startup PR for Everyone at a Startup

Today's Menu• The World of PR

• Why you should care

• Know your audience

• Craft the pitch

• Resources

• Examples

Page 4: Startup PR for Everyone at a Startup

The World of PR

• Meaningful events

• Press release

• Embargo

• Exclusive

Page 5: Startup PR for Everyone at a Startup

Why you should care

• Coverage is important

• Leverage your work / passion

• Press release not required

• Reporters / Influencers = Humans

Page 6: Startup PR for Everyone at a Startup
Page 7: Startup PR for Everyone at a Startup

"The trickiest thing about publicity is that there’s never a guarantee. All you can do is

make sure that you’re always trying to provide something valuable to others and not

just yourself. !

If you do, you’ll find that PR will end up accomplishing exactly what you wanted it to." !- Jackie Lampugnano, Lightbank (Tech VC) Director of PR

Page 8: Startup PR for Everyone at a Startup

Know your audience

• Who are you trying to reach?

• What publications give you access?

• Build your list

• Craft the pitch

Page 9: Startup PR for Everyone at a Startup

“Most pitches I receive from newbie publicists and clueless startup founders are lengthy, full of jargon, and lacking a clear thesis about what the company

does and why I, or my readers, should care.”

!- Erica Swallow, Tech Journalist Forbes, Mashable, Huffington Post

Page 10: Startup PR for Everyone at a Startup

Pitch Craft

• Tell it in plain English

• Keep it short -- Offer resources to dive deeper

• Do the work for them -- Be relevant

• Clear CTA

• Don't be selfish

Page 11: Startup PR for Everyone at a Startup

ThingsWeStart Example from Customer Development Labs

Page 12: Startup PR for Everyone at a Startup

Pitch Craft

• Tell it in plain English

• Keep it short -- Offer resources to dive deeper

• Do the work for them

• Clear CTA

• Don't be selfish

Page 13: Startup PR for Everyone at a Startup

Resources• Copywriting 101

• HARO: Help A Reporter Out

• Brownstein & Egusa

• Top 100 Tech Blogs, Mobile Blogs, Reporters, etc.

• Old School PR - New School pricing

• Deconstructing PR From Former VentureBeat writer

• Customer Dev Labs: Step by step PR launch

Page 14: Startup PR for Everyone at a Startup

Examples• Lifehacker

• Guy Kawasaki

• CoolTools

• Robert Scoble

• MakeUseOf

• Cool Mom Tech

Page 15: Startup PR for Everyone at a Startup