Your startup in the media

Lorenz van Gool

NUzakelijk.nl

You don't need a PR agency

Think like a journalist

Bonding

How NOT to do it

How to do it

Think like a journalist

Fast news

Scoops

Unique content

Bonding

Specify your search for journalists or bloggers

Find the hybridsOften freelancersEntrepreneurial Easy to approach

Linkedin

Be transparent of your intentions

How NOT to do it

Forget about the long press lists

The 'out of nowhere' press release

'Cyberstalking'

How to do it

Be the contact guy or girl

Offer to be the expert

Think in content

Example

15 minutes a day

@lorenzroman

lorenz@nuzakelijk.nl

nuzakelijk.nl/startups

'Startups in cleantech'