startup weekend washington, dc | april 2014 | perfecto shot

11
Problem It is hard to find cool locations in a place you don’t know where you could capture the best the city has to offer.

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TRANSCRIPT

Problem

It is hard to find cool locations

in a place you don’t know

where you could capture the

best the city has to offer.

PerfectoShot DCDiscover the heart of the nation!

Our solution

Uncover interesting places in the city and capture the story of your visit in pictures.

Open up the app, it will show you a collection of cool places and guide you towards their location.

You will have the great pictures to tell your story!

MVP

We created a fully functional Android App: it contains 5 cool places in DC, will help you navigate to them and take a “perfecto” picture.

Marketing

Who are our customers? DC Tourists

Customer validation (surveyed 42 DC tourists):• 56% Would find this new app very or extremely useful• 74% Would Very likely or extremely likely download if

free• 76% Would very likely or extremely likely recommend

it to a friend

How will we enter the market? Partnerships with DC Visitors Resource Center, Board of Tourism, local businesses and attractions

Cost & Revenue Analysis

Pricing Model B: $1.9926% Very to Extreme Conversion Likelihood

Competition

Photo Safari

s

Direct competitors: NONE There is no other existing solution that solve this

problem with your mobile phone

Indirect competitors:

What makes us different?

We’ll guide you to the best locations and photo opportunities using your phone.

We’ll show you the best selection in town to let you capture the essence of DC.

We will not only give you the traditional view of a location, we will give you an array of options that will allow you to tell your story the way you want to.

We have a licensing agreement with Foolhardy Softworks to use their scalable geospatial indexing technology (backend costs).

Achievements

We talked to tourists, pivoted, validated our concept and built a product

We created a fully functional Android App with amazing design

Next steps: • Populate the database with cool locations around

DC• Continue to seek out the partnerships• Launch the app and validate our model in DC• Expand to other cities

PerfectoShot DCDiscover the heart of the nation!

Thank youfor you attention !

@perfectoshot PerfectoShot-DC