startups and storytelling (nbtc)
DESCRIPTION
For startups, storytelling is an important way for them to connect with target audiences. This presentation talks about why storytelling is important and the step involved to develop good stories.TRANSCRIPT
Storytelling: Why it matters
and How to Do It
January 2012
Why do Stories Work so Well?
1. They connect us2. They’re memorable3. They’re motivating4. And now they’re really
shareable
“Storytelling is, by far, themost underrated skill in business”
Stories and storytellersare all around us
Cave drawings dating back to 15,000 to 13,000 BC
The Grimm Brothers
Eminem
Rick Mercer
Ron Popeil
But what does storytelling have to do with startups?
Everything!
But Here’s The Thing……
Most startupsare bad storytellers
No Perspective
They talk about product, not what consumers need
Wrong Toolset
How do you start to tell stories?
Storytelling starts from….
Baked into the corporate DNA
How Come?
Convince friends &
family
Convince friends &
family
Attract Employees
Convince friends &
family
Attract Employees
Get Customers
Convince friends &
family
Attract Employees
Get Customers
Raise Capital
What do you do?
What do you do? Who needs it?
What do you do?
Who needs it?
What are the key
benefits?
What do you do?
Who needs it?
What are the key
benefits?
What problem are you solving?
WIIFM?
….And
Think Stories, Not Products
Put Yourself in the Other Person’s Shoes
Party Where the Party is Happening
Be Different, Unique…or Both
“To hell with facts! We need stories.”- Ken Kesey
