Startups & Twitter

Social Media Strategy

5 questions

http://www.getsocialpr.com/2010/06/five-question-you-want-to-answer-before-launching-a-social-pr-program

By Rodger D. Johnson

1. What are you

looking for?

• Leadership

• Word of Mouth

• Awareness

2. Can you write

your social media

goal in one sentence?

Your goal sets the stage

to write actionable and

measurable objective

3. How will you know if your social media efforts work?• Set measurable objectives• Choose the right evaluation tools

4. Who’s responsible for social media engagement?• Who manages social engagement is not a difficult choice if the goal is clear

5. What are you offering to your customers,

stakeholders, etc?• You can create valuable contents if you understand your customers

thoughts, feelings, values, background, and perceptions

We are talking about people…

What they want

What they need

What kind of contents they want to share

THEM

We are talking about…

Transparency

Participation

Colaboration

WE

140 characters FollowingFollowers@Replies@Mentions#HashtagTrending TopicDMsRTs

Twitter allows you…• Announcing news & product updates• Having conversations & feedback loops• Creating evangelists• Humanize your brand• Listening to marketplace

Twitter best practices for Startups

http://www.k9ventures.com/2010/08/twitter-best-practices-for-startups/

By K9 Ventures

1. Quality not Quantity

- “Would my followers really care about this information?”

- Look for followers that are truly interested in your company, or your product, or what you have to say

2. Limit self promotion- Anyone who is following you on Twitter already knows about you. - They want to know just about major announcements, news, and/or press mentions - Your followers should feel informed, not bombarded

3. Announcements/Service Updates

- Make announcements about what is going on

- If you’re having problems, don’t be afraid to tell people that you’re sorry and working on fixing it.

4. Engage w/@Replies and RTs

- People like to be reTwitted

- @Replies are a great way to engage with specific followers without bombarding all your followers

And…5. Monitor your brand and listen to your followers

6. Do not spam

7. Stay classy

8. Be real

Thank you!