Outcomes and Achievements Report

Designed by the startup community,for the startup community.

Connecting people, ideas & resources across the startup

ecosystem

63 39 8000 Events Venues Attendees

The largest inaugural StartupWeek anywhere in the world!

This was 33% bigger than we originally expected

Conferences Keynotes Hackathons Workshops

DebatesRoundtablesPitch NightsPanels

Exhibitions Tours Networking Parties

Our Community Partners

Our Supporting Partners

Niki Scevak Blackbird VC,

StartupWeek Sydney had 231 speakers, both international and local

Ed Husic MPWyatt Roy MP

Innovation MinisterAdam Scwab

Aussie Commerce

Kevin Bloch CISCO CTO

Jonathon Davey NAB Labs

Mark Bouris TV Personality

Sean Ellis Growth Hacker

Lisa Messenger The Collective

Jo Burston Rare Birds

Speakers

It is important to foster growth in startups and innovation in Australia and we want to see more engagement with government bodies and industry leaders to help create an innovation nation. StartupWeek is doing exactly that while helping to grow the whole startup ecosystem.

Alan JonesEvangelist at Blue Chilli

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Coworking Spaces IncubatorsLandmark

Government Buildings

Universities

Innovation Labs

Major ResearchCentres

Corporate and Legal Firms

Out & About Sydney

Sydney’s major innovation hubs

Venues

Fishburners, Stone & Chalk, Blue Chilli, Tank Stream Labs muru-d, ATP innovations

NSW parliament House, Sydney Town Hall

UNSW, UTS - Dr Chau Chak Wing Building, Faculty of

Engineering and IT BuildingUNSW MCIC

Luna Park , Startupbus, Bus Tour, WalkaboutGilbert & Tobin, BCG, SwaabData 61 / NICTA, Garvin InstituteInnovations Labs - CBA

As whole industries face digital disruption now is the time to catalyse existing and aspiring entrepreneurs to build and grow Australia’s innovation and growth opportunities.”

Michelle Williams National Manager StartupWeek Sydney 2015

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Industry TracksThe 10 industry tracks that made up StartupWeek Sydney 2015

Fintech3 events with 400 attendeesmedia exposure - smh and AFR17 thought leaders speaking on 3 panels covering corporate innovation, regulation and blockchain

Health4 events with 320 people1 panel (150 attendees) ATP innovations2 hackathons - Garvan Institute and Fishburners1 workshop - 70 attendees

Education2 events - kids coding workshop and activation party

Michael Crouch Innovation activation party - run to coincide with StartupWeek

Clover Moore hosted in her private room in Town Hall the Code Club event

CleanTech1 community energy forum by Greenups - meet the local community energy organisations and panel event

Last year the same event attracted 30 people. This year it attracted 150 peopleThe 500% increase is attributed to StartupWeek (both from site visits and City of Sydney partnership promoting the event)

Diversity3 events with 410 attendees

1 x LGBTIQ entrepreneurship event - 250 attendees1 x women in tech event - 180 attendees1 x diversity benefits - 80 attendees

Digital Creative8 events with 1260 attendees

4 events run by Piivot including a bus and walking tour, party and intro session1 x Digital storytelling workshop (15 people)2 x web design events (Web Directions conference and invite only networking) 850 people 1 x Design Thinking meetup held at CBA innovation lab with 150 people

Internet of Things

4 events with 520 attendeesAustralia’s first large IoT conference. Initiated to take advantage of SuWSyd exposure - 250 attendeesMaker Faire run out the Solidify maker space - 100 attendeesBiofoundry, BioQuisitive and the opportunities of DIY science - 90 attendeesSmart Cities - 80 attendees

Gov 2.0Data 61’s Smart Cities Industry meets the startups

Connecting industry, government, developers with entrepreneurs and startupsinitiated because of StartupWeek

China & Asia3 events with 300 attendees

1 x Chinese International speaker Andy Mok - 130 attendees1 x Asia Recon event - what was learnt on tour - 70 attendees1 x Find your Chinese Partner event - 100 attendees

Startup Journey

40 events with 4170 attendees (includes SydStart)Events at all major startup co-working spaces, incubators and accelerators

Events include Pitches, Workshops, Launches, Roundtable, Meetups, Panels, Talks, Roundtables, Tours, Hackathons including on a bus

2015 Premiere Events

Everything IoT Conference Let’s talk Blockchain

Smart Cities for Startups by Data61 Plugging the Funding Gap

Michael Crouch Innovation Centre Activation Code Club Takes Over Town Hall

StartupWeek Video Footage

Fairfax - StartUp Week Sydney - Reel - 03https://vimeo.com/145506160password: fairfax

Event Video Footage Packages

Everything IoT eventhttps://youtu.be/L1Z_kQBo02k

Product Hunthttps://youtu.be/Zt8aXdnqxuQ

“Accelerator” at NSW Parliament Househttps://youtu.be/APojhpvePdw

AFR Corporate Innovation and Venture Capital https://youtu.be/Zt8aXdnqxuQ

Media Exposure

Media Coverage

Australian Financial Review – 26 October 2015StartupWeek paves the road to Australia’s future – James EyersAustralian Financial Review – 25 October 2015Start-up Week just the start – Jennifer HewettSBS Hindi Radio – 15 October 2015 ‘STARTUP WEEK SYDNEY’ SET TO BEGIN

The Daily Telegraph - 18 October, 2015 Bradfield Oration: Welcome to Sydney’s own Silicon ValleyStartup Daily - 29 September, 2015

StartupWeek Sydney launches to celebrate and strengthen the city’s startup ecosystem

This Week in Startups with Mark Pesce TWISTA S03E03 – Government and Startups – talking StartupWeek Sydney

StartupWeek Press

everything IoT conferenceThe Australian: Business Review – 26 October 2015The net boom we can’t afford to miss – Eitan Bienstock KPMG Innovation tigerStartup Smart – 27 October 2015 Keen to be lean: 3 Day Startup teaches corporates to think small - Kye WhiteStartupBus The Huffington Post – 26 October 2015 Busting Out A Startup Business Pitch In Just 72 Hours – Cathy AndersonStart-up Stories: Moving towards a greater entrepreneurial diversity The Sydney Morning Herald – 29 October 2015 Embrace difference to reap the diversity dividend, panel tells startups – Jessica SierLet’s talk blockchain The Sydney Morning Herald – 3 November 2015Westpac sees ‘blockchain’ as an opportunity not a threat: Hartzer – James Eyers

Event Press

Social Media Mentions

#SuWSyd - 1803 tweets

I want Sydney’s tech startups to lead their fields. StartupWeek helped build the skilled and connected community we need to make that happen”

Clover Moore Lord Mayor of Sydney

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What they said:StartupWeek Sydney

I work in corporate. My friends had told me about startups and I have read a lot in the media. StartupWeek has given me the chance to understand what’s going on in startups in Sydney, including introducing me to the co-working spaces, so thank you. My question now is what do I do next?” Attendee

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I’ve never seen an audience so engaged with an event we have run - they all stayed well after the end of talks asking questions and networking with each other”Allan Manuel, Organiser of HealthTech Sydney

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StartupWeek’s smaller series of events offers the opportunity to directly engage with the speakers and key people in that startup ecosystem. You do not get that opportunity in the bigger conferences”Attendee at Plugging the Funding Gap

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I met a number of people a few times at Startup Week Sydney events which enabled me, in a short space of time, to get to know them, what they do and discuss how we might collaborate. Startup Week Sydney provided this opportunity and showed the spotlight on the depth and range of talent and knowledge in Sydney's growing ecosystem.”Charnelle Mondy, City of Sydney

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“What was great about your StartupWeek experience?”

Learning new ideas and being challengedGenuine moments of truth emerging through struggleGaining insights into new aspects of the startup ecosystem Learning about Blockchain “It is the party for entrepreneurs, with great insights, experience and joy. Definitely will recommend my friends who are working on a startup or trying to start a business to look at it.”Great initiative and loved that the community embraced it. - Sue Hogan, Innovation Bay

We asked:

More opportunities to connect with good business mentors, which not only gives them a chance to improve skills in areas they don't already have, but also makes sure they are innovating around real customer problems (and can develop a strong commercialisation pipeline)” Danielle Szetho, Fairfax

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Multicultural startup community input” Adam (Ziyuan) Zhao, Amar Wealth

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Need to have one point of contact for Sydney startups specifically (Startup Aus is national and is not it). Need more government support. Melbourne is fast becoming the national hot spot for tech companies / startups and Sydney needs to stand up.” Sue Hogan, Innovation Bay

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“What does the Sydney startup ecosystem need more of?”

We asked:

Need to educate employees with new skills such as STEM - now, not just future workforce. Also the need to encourage more individual investment into startups to help them get a leg up.”Attendee

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Our courage and innovationThe collaboration and supportive communityIt’s on the verge of something greatSmart cities hack next It’s still young and everyone supportive and willing to helpCollaboration and a willingness to cross fertilise Beaches

“What do you love about Sydney’s startup ecosystem?”

We asked:

“What would you like to see more of next year?”

Fintech, Women in FinTech, Data science events, Biotech, IoT in practiceRural eventsRobotsFood Tech #hackfood15StorytellingMarketing - how startups use their data betterMedia / storytelling - augmented reality, virtual realityLess pizza —> more food from the local community “Partnerships, Co-founding, Cross Border eCommerce, social network”

More fun networking opportunities - but ones that link both startups and business folk

We asked:

Entrepreneurial appetite is rife in Australia and our participants have seen what’s possible with startups. The event is a fantastic way to engage employees within a company to develop an innovative idea that improves their business.”

Jackson Dyre-BorowiczEnterprise Programmer, Texas USAEvent Organiser for KPMG Innovation Tiger event

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Marketing & EngagementChannels

Distribution channels

Marketing and Communications Tactics:regular contact with key influencers, the startup community, event organisers, government, universities to spread the word about StartupWeekthese influencers tweeted, facebooked and shared with their communities Press releases with major coverage in the weeks leading up to StartupWeek as demonstrated in the following graph

The Outcome? Most events sold out.

Key Website Statistics

9.5 thousand website visitors (in 6 weeks)404 - average number of views per event

Traffic from Fairfax properties842 - views from SMH149 - views from AFR127 - views from BRW107 - views from The Age

Page views vs Sales

With regular communication to our communities and their distribution channels the StartupWeek Sydney site experienced regular flux points.

Our biggest sales days was on October 25, the first Monday of StartupWeek. This was also the day with the most visits

StartupWeek Mobile App - powered by Attendify

675 downloads9339 sessions412 profiles

Technology issues (eventbrite api changing so tickets could not be pursed on the app until 25 October (during StartupWeek). Also late arrival of the app gave limited time to train event organisers on how to best use.

case study examples (on the following pages)everythingIoTblockchainafr regulatorplugging the funding gap

Everything IoT

104 checkins (220 attendees)51 photos114 messages97 interactions

Conference

FinTech Venture

61 checkins19 photos34 messages54 interactions

Capital and Corporate\Innovation

Plugging the Funding

42 checkins (audience of 70)16 photos14 messages28 interactions

Gap - VC Funding\Conversations

Let’s talk blockchain

54 checkins (80 attendees)10 photos55 messages134 interactions

StartupWeek Sydney draws attention to the entire startup ecosystem. It facilitates discussion and development through a supportive framework that has been very helpful in pulling together my event.”

Eitan BienstockInvestor & StartupMentorEvent Organiser for everything IoT conference 2015.

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ExperienceThe Event Organiser

Event Organisers toolkit

Our event registration tool.

Our website CMS platform

The priority for StartupWeek Sydney is the event organiser.

We developed processes and tools to streamline the experience for SuWSyd event organisers, and this enabled StartupWeek to scale effectively and efficiently.

CRM and Project Management tool

Our mobile app.

AppendixData analysis of website traffic

How people found the website

The majority of people located our site We got the majority of referral traffic from twitter and facebook, and the highest amount of return traffic, and longer stays, from referral traffic.

Event popularity (sorted by event track) - total website views

Unsurprisingly, the Startup Journey track and its events received the most views.

2nd was the FinTech track even though it had only 3 events

Health had a low amount of visits considering it had 2 hackathons, 1 large panel and 1 workshop

Specific event popularity (sorted by event track) - averages

Event popularity (sorted by event type) - total views

specific event popularity (sorted by event type) - averages