W HONG KONG

STARWOOD IN GREATER CHINA QIAN JIN PRESIDENT GREATER CHINA

48

GREATER CHINA REPRESENTS AN UNMATCHED GROWTH OPPORTUNITY

Sources: imf.org., data.worldbank.org, cia.gov, international trade administration, US Department of Commerce

CHINA US

Population 1.3B 0.3B

Metro Areas with

Population>1M 171 37

International arrivals (2011) 57M 62M

Outbound Trips (2011) 70M 58M

Outbound Trips (2015E) 100M (+43%) 64M (+10%)

Domestic Trips (2011) 2.6B 2.0B

49

STARWOOD – A LARGE BALANCED FOOTPRINT ACROSS GREATER CHINA » 203 properties (operating + pipeline) with more than 72,000 rooms

» Strong presence in key gateway cities and resorts

» First-mover in secondary and emerging cities

103 Operating properties

100 Pipeline (Executed)

Source: Starwood internal data as of June 2012 50

WEST & CENTRAL AREA:

28 HOTELS - 14 OPERATING, 14 PIPELINE

SOUTH AREA:

49 HOTELS - 27 OPERATING, 22 PIPELINE

NORTH AREA:

47 HOTELS - 22 OPERATING, 25 PIPELINE

EAST AREA:

50 HOTELS - 27 OPERATING, 23 PIPELINE

TAIWAN:

9 HOTELS – 6 OPERATING, 3 PIPELINE

HONG KONG/ MACAO:

7 HOTELS – 4 OPERATING, 3 PIPELINE

36

22 13 8

27

14 23

6

63

36 36

14

0

10

20

30

40

50

60

70

Starwood Marriott Hilton Hyatt

Pipeline - In Construction Operating

Source: Smith Travel Research (STR) of April 2012

THE CLEAR LEADER IN GREATER CHINA

51

GREATER CHINA – OPERATING AND PIPELINE ROOMS (000’s)

16

7 6

1

0

5

10

15

20

Starwood Hilton Marriott Hyatt

Since 2010, Starwood has opened more hotel rooms in Greater China than Marriott, Hilton and Hyatt COMBINED

OUR PIPELINE IN GREATER CHINA IS DELIVERING…

52

GREATER CHINA – NEW OPENINGS

(by Rooms, ‘000s)

Source: Smith Travel Research (STR): January 2010 - April 2012, based on hotel open date

OUR GREATER CHINA ADVANTAGE

» First mover advantage

» Strong local brand recognition

» Distinctive local programs

» Industry-leading pipeline

» Deep local leadership team

» Best-in-class talent building programs

» Award winning hotel portfolio

53 W TAIPEI, TAIWAN

SHERATON DAIMEISHA RESORT SHENZHEN

Guangzhou CCC Grand OpeningGuangzhou CCC Grand Opening

STARWOOD’S 1ST MOVER ADVANTAGE SETS IT APART 1985: 1st int’l chain to open a branded hotel in mainland China 2012: 200 properties (operating, pipeline)

1st international chain to open a

branded hotel in China - The Great

Wall Sheraton Hotel Beijing

Opening of Largest Customer

Contact Center in Guangzhou

1974

Opening of Sheraton Hong Kong

2005 2009

Opening of 25th hotel in China -

Four Points by Sheraton Shenzhen

Signed 100th hotel in Greater China

Sheraton Beijing Dongcheng Hotel

Opening of 50th hotel in China -

Sheraton Jinan Hotel, Shandong

2008 1985 2011 2012

1st int’l hotel chain to launch

Chinese Double Byte Booking Engine

Double Happiness Celebration

200 properties (operating, pipeline)

54

STRONG LOCAL BRAND RECOGNITION

International Hotel Group of the Year-STARWOOD HOTELS & RESORTS

from China Hotel Industry Awards 2011

2011 BEST HOTEL GROUP-STARWOOD HOTELS & RESORTS

from Travel & Leisure

THE BEST LUXURY HOTEL BRAND-WESTIN HOTELS & RESORTS

from Sohu China Service Award 2011

THE BEST BUSINESS HOTEL BRAND-SHERATON HOTELS & RESORTS

from Sohu China Service Award 2011

BEST MID RANGE HOTEL BRAND IN GREATER CHINA-FOUR POINTS

BY SHERATON

from TTG China Travel Award 2011

2011 BEST HOSPITALITY MANAGEMENT-STARWOOD HOTELS & RESORTS

from World Travel Awards 2011

2011 BEST INTERNATIONAL HOTEL GROUP-STARWOOD HOTELS & RESORTS

from Travel Weekly China 2011

55

STRONG LOCAL BRAND RECOGNITION – LOYAL AND LOCAL GUESTS » ~60% of guests in Starwood hotels in China are domestic travelers

» More than 75% of guests in secondary and emerging cities in China are domestic travelers

China 24%

N. America

19%

Europe 11%

Japan 8% Pacific

1%

Other 37%

Source: Starwood internal data

2000

China 60% N.

America 10%

Europe 9%

Japan 4%

Pacific 2%

Other 15%

2012 YTD

56

STRONG LOCAL BRAND RECOGNITION – CAPTURING THE OUTBOUND TRAVELER » Leveraging our strong brand recognition in China to capture the

Chinese outbound market

» More than 50% growth in outbound revenue from Chinese SPG guests in the past two years

STARWOOD PERSONALIZED TRAVEL

Designed to cater to the unique needs of our Chinese guests staying at our hotels globally

» In-Hotel Chinese specialist

» Chinese language collateral

» Convenience of home – Tea kettle – Instant noodles – Slippers – Amenities such as razor, toothbrush and comb – Chinese-friendly menu - congee, noodles, rice

57

HAINAN ISLAND DIGITAL INNOVATION

“SPG 俱乐部” – GLOBAL PROGRAM, LOCAL APPLICATION

PARTNERSHIPS

Jiepang Check-In Promotion

>20,000 Fans on Weibo

Brand Zone on Baidu Destination Website

SPG Shuttle Buses

SPG Kids Eat Free

Global and Divisional Partners

Local Partners

58

DEEP AND GROWING SPG PENETRATION IN CHINA » SPG drives more than

55% of room nights in Greater China

» More than 60% growth in SPG active members in China in 2011

» Over 8% of SPG members reside in Greater China – the largest pool of SPG members outside of the U.S.

59

1ST INTERNATIONAL HOTEL COMPANY TO LAUNCH END-TO-END MANDARIN BOOKING ENGINE

» Double byte booking engine launched in March 2011

» Innovative global marketing campaign leveraging social media

60

AUTHENTIC F&B PROGRAMS »Signature breakfast dishes by brand and region

»Authentic regional dishes for our guests

»Chinese Restaurant Operational Manual

61

The 300 associates in the Guangzhou Customer Contact Center provide customer service for Starwood’s Mandarin-speaking guests both in China and around the world

» Opening of the largest international hospitality Contact Center in China

» Expanded to 180+ associates

» +38% increase in call volume in 2011 (~1M calls)

» More than 300 associates

» First Contact Centre in China to receive LEED certification

LARGEST HOTEL CUSTOMER CONTACT CENTER IN CHINA

62

Qiandao Lake Hangzhou Ningbo

Taipei Chung Ho

Hsinchu

50 SHERATON

15 FOUR POINTS

16 WESTIN

5 ST. REGIS

8 LE MERIDIEN

2 W

5 ALOFT

2 LUXURY COLLECTION

OUR INDUSTRY-LEADING FOOTPRINT EXTENDS WELL BEYOND THE COASTAL MEGA-CITIES

Taicang

Huizhou

HongKong

Shunde

Shanghai

Macau

Haikou

Zhongshan

Jiangyin

Lianyungang

Dongguan

Shenzhen

Zhoushan

Beijing

Sanya

Xi’an

Urumqi

Jiuzhaigou

Guangzhou

Lhasa

ShimeiBay

Jinan Qingdao

Chongqing

Hohhot

Wuxi

Tai’an

Fuzhou

Nanhai

Zhengzhou

Daqing

Jinzhou

Wuhan Hefei

Haiyang

OPERATING

Source: Starwood internal data as of June 2012

Tianjin

63

Shanghai

Nine Dragon Hill Ningbo

Wenzhou

Dalian

Zhanjiang Zhuhai

Heshan Guangzhou

Yancheng

Huzhou

Nanjing

Luohe

Haitang Bay Haikou

Macau

Wuhan

Kaifeng

Hefei

Hangzhou

Chongqing

Huizhou

Beijing Tianjin

Qingsui Bay

Yilan

Xi’an

Nanchang

Qingdao Zhengzhou

Xiamen

Ulaanbaatar

Penghu

Tangshan

Yuhuan

Yantai

Taiyuan

Chengdu

Fuzhou

Weifang

Tufu Bay

Xishuangbanna

Shantou

Erdos Shenyang

Huangshan

Nanning

Shenzhen

Changsha Diqing

OUR INDUSTRY-LEADING PIPELINE REFLECTS OUR FOCUS ON THE GROWING 2ND AND 3RD TIER CITIES

Changchun

Changbaishan

Bijie

Suzhou

Lijiang

Emei

39 SHERATON

20 FOUR POINTS

11 WESTIN

6 ST. REGIS

6 LE MERIDIEN

5 W

6 ALOFT

7 LUXURY COLLECTION

Source: Starwood internal data as of June 2012

PIPELINE

(EXECUTED)

64

CASE STUDY – GROWTH STRATEGY

Tianjin

» Entered Tianjin with Sheraton in 1987

» Opened Westin, Luxury Collection, St. Regis and another Sheraton in 2010-2011

» Added Le Meridien to pipeline

» Today: 5 Operating + 1 Pipeline

Tianjin

Changsha

Changsha

» Entered Changsha in 2007

» Added St. Regis, W to pipeline

» Today: 1 Operating + 2 Pipeline

Xiamen

» Entered Xiamen in 2006

» Opened Le Meridien and Westin in 2010, 2012

» Added Luxury Collection to pipeline

» Today: 3 Operating + 1 Pipeline

Xiamen

Hainan

Island

Hainan Island

» Entered Hainan with Sheraton in 2003

» Opened Le Meridien, St. Regis, Four Points and 3 more Sheratons since 2005

» Added Luxury Collection, more Westin, Sheraton and Four Points to pipeline

» Today: 7 Operating + 7 Pipeline

Sheraton as the launch brand to penetrate into emerging cities in China

65

GREATER CHINA: OUR LEADERSHIP TEAM Strong, local team with average 16 years of service with Starwood

SE

NIO

R L

EA

DE

RS

HIP

Qian Jin

President, Greater China

26 Years

RE

GIO

NA

L

EX

CO

M

RE

GIO

NA

L

LE

AD

ER

SH

IP

Alice Wong

SVP Finance

15 Years

Liu Wei Li

VP Design &TS

6 Years

Stephen Ford

AMD South China

12 Years

Josef Dolp

MD, Sheraton Macau

16 Years

Charlie Dang

AMD North China

19 Years

Charles Woo

AMD HK & Macau

16 Years

Michael Pross

VP HR

26 Years

Dean Lee

VP Finance

2 Years

Robert Zhang

VP A&D

22 Years

Christopher Zhang

VP A&D Mid-Scale

2 Years

Wendy Huang

VP S&M

7 Years

Harris Chan

VP Operations, China

34 Years

Duke Nam

AMD Central/West China

15 Years

Henry Xu

Legal Counsel

3 Years

Miguel Ko

Non-Executive Chairman

25 Years of Service

(before retirement in August 2012)

Stephen Ho

President, Asia Pacific

31 Years

Daniel Aylmer

AMD East China

16 Years

66

National Recruitment Day- Video BUILDING BEST-IN-CLASS TALENT FOR THE FUTURE

Multi-pronged approach to building talent

» Starwood Cares (employee culture program)

» Starwood Careers (internal talent development, Starwood retention program)

» Branding & Engagement (Social media, branded recruitment, annual National Mass Recruitment day)

67

National Recruitment Day- Video ATTRACTING THE BEST TALENT THROUGH CREATIVE CHANNELS – 2012 GREATER CHINA NATIONAL RECRUITMENT DAY

68

GREATER CHINA: OUR PORTFOLIO – INNOVATIVE DESIGN SHERATON DAMEISHA RESORT, SHENZHEN, CHINA

386 ROOMS, 2007

69

GREATER CHINA: OUR PORTFOLIO – INNOVATIVE DESIGN LE ROYAL MERIDIEN SHANGHAI, CHINA

761 ROOMS, 2006

70

GREATER CHINA OUR PORTFOLIO – INNOVATIVE DESIGN

THE ST. REGIS TIANJIN, CHINA

274 ROOMS, 2011

SHERATON HUZHOU HOT SPRING RESORT, CHINA

352 ROOMS, OPENING IN 2012

71

GREATER CHINA OUR PORTFOLIO – THE TALLEST ST. REGIS GLOBALLY THE ST. REGIS SHENZHEN, CHINA

297 ROOMS, 2011

72

GREATER CHINA OUR PORTFOLIO – THE HIGHEST INTERNATIONAL HOTEL GLOBALLY

THE ST. REGIS LHASA, CHINA

162 ROOMS, 2010

73

GREATER CHINA: OUR PORTFOLIO – THE BIGGEST SHERATON GLOBALLY SHERATON MACAO

3,863 ROOMS, OPENING IN 3Q 2012

74

GREATER CHINA: OUR PORTFOLIO – 1ST DUAL-BRANDED SKI RESORT COMPLEX SHERATON CHANGBAISHAN RESORT, CHINA, 301 ROOMS

THE WESTIN CHANGBAISHAN RESORT, CHINA, 250 ROOMS

OPENING IN 3Q 2012

75

OUR MISSION IN GREATER CHINA: TO BE THE LARGEST AND BEST CHINESE HOTEL COMPANY

76