stash: portfolio of dawn steinbock

176
A PORTFOLIO of DAWN STEINBOCK stash

Upload: dawn-steinbock

Post on 16-Mar-2016

236 views

Category:

Documents


2 download

DESCRIPTION

www.dawnsteinbock.com Graphic Design, Dawn Steinbock

TRANSCRIPT

Page 1: Stash: Portfolio of Dawn Steinbock

A P O R T F O L I O o f D A W N S T E I N B O C K

stash

Page 2: Stash: Portfolio of Dawn Steinbock
Page 3: Stash: Portfolio of Dawn Steinbock
Page 4: Stash: Portfolio of Dawn Steinbock
Page 5: Stash: Portfolio of Dawn Steinbock

A P O R T F O L I O o f D A W N S T E I N B O C K

stash

Page 6: Stash: Portfolio of Dawn Steinbock

2 0 1 2 C O P Y R I G H T D A W N S T E I N B O C K

All rights reserved. No part of this book maybe reproduced in any form or by any means, without the written permission of the owner.

©

Page 7: Stash: Portfolio of Dawn Steinbock

zooey deschanel

“Nothing is more powerful than allowing yourself to truly be affected

by things. Whether it’s a song, a stranger, a mountain, a rain drop, a

tea kettle, an article, a sentence, a footstep, feel it all—look around you.

All of this is for you. Take it and have gratitude.”

Page 8: Stash: Portfolio of Dawn Steinbock

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 9: Stash: Portfolio of Dawn Steinbock

P A G E 0 1 2Pinkies Up! Tea Exhibition

P A G E 0 5 0Transfer

P A G E 1 4 6Bonnie & Clyde

P A G E 0 3 0The Game of AIDS

P A G E 1 1 8Mother Mother: 2012 Tour Book

P A G E 0 7 6Pharrell : You Got It Like That

P A G E 1 5 2Rex Ray

P A G E 0 3 8Old Fashioned Milk Paint

P A G E 1 3 2Fat Jack

P A G E 0 9 0Sears Rebrand

P A G E 1 6 0Identit ies

1

4

9

2

7

5

10

3

8

6

11

0 0 8 0 0 9[ ]

Page 10: Stash: Portfolio of Dawn Steinbock

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 11: Stash: Portfolio of Dawn Steinbock

Everyone should have their own stash: an enticing collection of any medium, that motivates you to try something never done before.Through pictures, movies, and even literature, break free. Let yourmind wander through the eccentric cultures around you, all the places you dream to visit, the endless amounts of opportunities you have in this world to take advantage of.

Go deep sea diving. Stand in the center of a baseball stadium. Learn to fly a plane. Inspiration will happen at any moment, in any form, for anything you can imagine.

S T A S H [verb ] • TO ACCUMULATE FOR PRESERVATION, FOR USE IN THE F U T U R E ,

E TC • TO GATHER , COLLECT, OR HOARD • TERMED IN 1797 : CRIMINALS' SLANG,

PERHAPS A BLEND OF STOW AND CACHE. [noun ] COLLECTION OF ANCIENT COINS

AND LARGE AMOUNTS OF TREASURE, ETC.

0 1 0 011[ ]

Page 12: Stash: Portfolio of Dawn Steinbock

P R O J E C T T I T L E

Pinkies Up! Tea Exhibition

F O R M AT

3 posters, , 12 page brochure, environmental design,

website design, t ickets, name tags, giveaway

C O U R S E

Graphic Design 3

I N S T R U C T O R

Nicole Flores

A queen who was incredibly fond of sweets, ate so

many that her teeth turned black due to decay and even

fell out. She would reign for 44 years, and give her

country a period of much needed peace, leading to true

prosperity; so would you please mind your manners.

Pinkies Up!

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 13: Stash: Portfolio of Dawn Steinbock

10 1 2 01 3[ ]P I N K I E S U P ! T E A E X H I B I T I O N

Page 14: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 15: Stash: Portfolio of Dawn Steinbock

0 1 4 01 5[ ]P I N K I E S U P ! T E A E X H I B I T I O N

Page 16: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 17: Stash: Portfolio of Dawn Steinbock

0 1 6 01 7[ ]P I N K I E S U P ! T E A E X H I B I T I O N

Page 18: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 19: Stash: Portfolio of Dawn Steinbock

0 1 8 01 9[ ]P I N K I E S U P ! T E A E X H I B I T I O N

Page 20: Stash: Portfolio of Dawn Steinbock

S T A S H [ s e l e c t e d c o l l e c t i o n ]

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 21: Stash: Portfolio of Dawn Steinbock

0 2 0 0 21[ ]P I N K I E S U P ! T E A E X H I B I T I O N

Page 22: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 23: Stash: Portfolio of Dawn Steinbock

0 2 2 0 23[ ]P I N K I E S U P ! T E A E X H I B I T I O N

Page 24: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 25: Stash: Portfolio of Dawn Steinbock

0 2 4 0 2 5[ ]P I N K I E S U P ! T E A E X H I B I T I O N

Page 26: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 27: Stash: Portfolio of Dawn Steinbock

0 2 6 0 2 7[ ]P I N K I E S U P ! T E A E X H I B I T I O N

Page 28: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 29: Stash: Portfolio of Dawn Steinbock

0 2 8 0 2 9[ ]P I N K I E S U P ! T E A E X H I B I T I O N

Page 30: Stash: Portfolio of Dawn Steinbock

Will you have lots of kids and keep your steady job?

Risk it all on the path to fame and riches? With all

kinds of pitfalls and windfalls lying in your path,

there’s no telling who the winner is going to be.

P R O J E C T T I T L E

The Game of AIDS

F O R M AT

poster

C O U R S E

Print 1

I N S T R U C T O R

Troy Alders

The Game of AIDS

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 31: Stash: Portfolio of Dawn Steinbock

20 3 0 0 31[ ]T H E G A M E O F AI DS

Page 32: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 33: Stash: Portfolio of Dawn Steinbock

0 3 2 0 33[ ]T H E G A M E O F AI DS

Page 34: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 35: Stash: Portfolio of Dawn Steinbock

0 3 4 0 35[ ]T H E G A M E O F AI DS

Page 36: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 37: Stash: Portfolio of Dawn Steinbock

0 3 6 0 3 7[ ]T H E G A M E O F AI DS

Page 38: Stash: Portfolio of Dawn Steinbock

The oldest painted surfaces on earth were colored

with a form of milk paint. Many painters roamed

the countryside carrying pigments with them, which

could be mixed with a farmer’s or householder’s

own milk and lime mixture.

Restoration

P R O J E C T T I T L E

Old Fashioned Milk Paint

F O R M AT

3 paint jars

C O U R S E

Package Design 2

I N S T R U C T O R

Thomas McNulty

S T A S H [ s e l e c t e d c o l l e c t i o n ]

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 39: Stash: Portfolio of Dawn Steinbock

30 3 8 0 3 9[ ]O L D F A S H I O N E D M I L K P A I N T

Page 40: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 41: Stash: Portfolio of Dawn Steinbock

0 4 0 0 41[ ]O L D F A S H I O N E D M I L K P A I N T

Page 42: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 43: Stash: Portfolio of Dawn Steinbock

0 4 2 0 4 3[ ]O L D F A S H I O N E D M I L K P A I N T

Page 44: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 45: Stash: Portfolio of Dawn Steinbock

0 4 4 0 4 5[ ]O L D F A S H I O N E D M I L K P A I N T

Page 46: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 47: Stash: Portfolio of Dawn Steinbock

0 4 6 0 4 7[ ]O L D F A S H I O N E D M I L K P A I N T

Page 48: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 49: Stash: Portfolio of Dawn Steinbock

0 4 8 0 4 9[ ]O L D F A S H I O N E D M I L K P A I N T

Page 50: Stash: Portfolio of Dawn Steinbock

P R O J E C T T I T L E

Transfer: T-Star Type Specimen

F O R M AT

50 Page Book, Poster, Website

C O U R S E

Typography 4

I N S T R U C T O R

Ariel Grey

Someone 50 years ago would be shocked to imagine a

future where one could travel from London to Paris by

train, or fly across Europe for the price of a guidebook.

Technology directly influences modern and future

transportaion design.

Year 3000

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 51: Stash: Portfolio of Dawn Steinbock

4DAWN STEINBOCK STASH.

0 5 0 0 51[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N

Page 52: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 53: Stash: Portfolio of Dawn Steinbock

0 5 2 0 5 3[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N

Page 54: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 55: Stash: Portfolio of Dawn Steinbock

0 5 4 0 5 5[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N

Page 56: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 57: Stash: Portfolio of Dawn Steinbock

0 5 6 0 5 7[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N

Page 58: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 59: Stash: Portfolio of Dawn Steinbock

0 5 8 0 5 9[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N

Page 60: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 61: Stash: Portfolio of Dawn Steinbock

0 6 0 0 61[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N

Page 62: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 63: Stash: Portfolio of Dawn Steinbock

0 6 2 0 6 3[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N

Page 64: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 65: Stash: Portfolio of Dawn Steinbock

0 6 4 0 6 5[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N

Page 66: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 67: Stash: Portfolio of Dawn Steinbock

0 6 6 0 6 7[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N

Page 68: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 69: Stash: Portfolio of Dawn Steinbock

0 6 8 0 6 9[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N

Page 70: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 71: Stash: Portfolio of Dawn Steinbock

0 7 0 0 7 1[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N

Page 72: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 73: Stash: Portfolio of Dawn Steinbock

T R A N S F E R : T - S T A R T Y P E S P E C I M A N

Page 74: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 75: Stash: Portfolio of Dawn Steinbock

0 7 4 0 7 5[ ]T R A N S F E R : T - S T A R T Y P E S P E C I M A N

Page 76: Stash: Portfolio of Dawn Steinbock

Pharrell Williams

P R O J E C T T I T L E

Pharrell: You Got It Like That

F O R M AT

album and vinyl record album design, lyric poster

C O U R S E

Print 3

I N S T R U C T O R

Cheri Gray

“When you’re playing, you’re playing something for the world to hear. There’s no better feeling than just going in and just working with someone and what comes out is something that the world knows about.”

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 77: Stash: Portfolio of Dawn Steinbock

50 7 6 0 7 7[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T

Page 78: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 79: Stash: Portfolio of Dawn Steinbock

0 7 8 0 7 9[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T

Page 80: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 81: Stash: Portfolio of Dawn Steinbock

0 8 0 0 81[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T

Page 82: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 83: Stash: Portfolio of Dawn Steinbock

0 8 2 0 8 3[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T

Page 84: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 85: Stash: Portfolio of Dawn Steinbock

0 8 4 0 8 5[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T

Page 86: Stash: Portfolio of Dawn Steinbock

S T A S H [ s e l e c t e d c o l l e c t i o n ]

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 87: Stash: Portfolio of Dawn Steinbock

0 8 6 0 8 7[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T

Page 88: Stash: Portfolio of Dawn Steinbock

S T A S H [ s e l e c t e d c o l l e c t i o n ]

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 89: Stash: Portfolio of Dawn Steinbock

0 8 8 0 8 9[ ]P H A R R E L L : Y O U G O T I T L I K E T H A T

Page 90: Stash: Portfolio of Dawn Steinbock

P R O J E C T T I T L E

Sears: a Rebrand

F O R M AT

6 house brands & packaging

C O U R S E

Package Design 4

I N S T R U C T O R

Thomas McNulty

Between 1908–1940, more than 75,000 sears homes

were built. Kit homes contained 30,000 pieces,

including 750 pounds of nails, 27 gallons of paint,

and a 75 page instruction book.

est. 1908

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 91: Stash: Portfolio of Dawn Steinbock

60 9 0 0 9 1[ ]S E A R S : A R E B R A N D

Page 92: Stash: Portfolio of Dawn Steinbock

REBRANDING SEARS

Throughout their 100+ years of existence, Sears has been the number one store

for families all across America in hardware, home ware, and beyond. Many of their

current house brands need a strong make–over, and by adding some additional

brands that they don't currently offer, Sears could be a well oiled machine. It's time

Sears becomes the number one store for the new 2012 generation of families.

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 93: Stash: Portfolio of Dawn Steinbock

GENUINE ASSEMBLY

Sears is Craftsman. Craftsman is tools—tools are scary! Introducing Genuine

Assembly: a hardward line for all the D I Y projects and everyday house fix–ups

and home improvments, with a friendly and approachable "how–to" aesthetic.

h a r d w a r e

BUCK-A-ROOS

Stemming from the original name Sears & Roebuck Co., Sears now offers a kids

line of eco–friendly and energy efficient products to teach kids how to live a green

lifestyle, while also packing in energy and personality.

k i d s

PHOENIX

There is nothing like a sparkling, freshly cleaned kitchen. Phoenix offers a line of

heavy–duty, quality cleaning supplies that were inspired by the retro–future aesthetic

that many American's became obssessed with in the 1960's.

c l e a n i n g

NEST

Your first dorm room or aparment is dying for some organizational help. Sears is

now offering a line of home and office products that have pop and personality.

Nest is designed to attract men and women, and fit perfectly in their hip homes.

o r g a n i z a t i o n a l

THE KINDRED TABLE

Bringing back value to family dinner and home cooked meals, The Kindred Table

offers a line of stylish and modern kitchen products. From everyday cooking to

specialty baking, these are quality products offered at a middle to low price point.

k i t c h e n

0 9 2 0 9 3[ ]S E A R S : A R E B R A N D

Page 94: Stash: Portfolio of Dawn Steinbock

S T A S H [ s e l e c t e d c o l l e c t i o n ]

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 95: Stash: Portfolio of Dawn Steinbock

0 9 4 0 9 5[ ]S E A R S : A R E B R A N D

Page 96: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 97: Stash: Portfolio of Dawn Steinbock

0 9 6 0 9 7[ ]S E A R S : A R E B R A N D

Page 98: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 99: Stash: Portfolio of Dawn Steinbock

0 9 8 0 9 9[ ]S E A R S : A R E B R A N D

Page 100: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 101: Stash: Portfolio of Dawn Steinbock

1 0 0 1 0 1[ ]S E A R S : A R E B R A N D

Page 102: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 103: Stash: Portfolio of Dawn Steinbock

1 0 2 1 0 3[ ]S E A R S : A R E B R A N D

Page 104: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 105: Stash: Portfolio of Dawn Steinbock

1 0 4 1 0 5[ ]S E A R S : A R E B R A N D

Page 106: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 107: Stash: Portfolio of Dawn Steinbock

1 0 6 1 0 7[ ]S E A R S : A R E B R A N D

Page 108: Stash: Portfolio of Dawn Steinbock

S T A S H [ s e l e c t e d c o l l e c t i o n ]

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 109: Stash: Portfolio of Dawn Steinbock

1 0 8 1 0 9[ ]S E A R S : A R E B R A N D

Page 110: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 111: Stash: Portfolio of Dawn Steinbock

1 1 0 1 1 1[ ]S E A R S : A R E B R A N D

Page 112: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 113: Stash: Portfolio of Dawn Steinbock

1 1 2 1 1 3[ ]S E A R S : A R E B R A N D

Page 114: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 115: Stash: Portfolio of Dawn Steinbock

1 1 4 1 1 5[ ]S E A R S : A R E B R A N D

Page 116: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 117: Stash: Portfolio of Dawn Steinbock

1 1 6 1 1 7[ ]S E A R S : A R E B R A N D

Page 118: Stash: Portfolio of Dawn Steinbock

Hayloft a'Creekin

P R O J E C T T I T L E

OMYHEART Tour 2010

F O R M AT

12 page tour book

C O U R S E

Print 1

I N S T R U C T O R

Troy Alders

Mother Mother is generating much recognition with

their original approach to modern pop rock music;

a beautifully bent portrait of vocal harmony, clever,

offbeat lyricism, and dynamic instrumentation.

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 119: Stash: Portfolio of Dawn Steinbock

71 1 8 1 1 9[ ]M O T H E R M O T H E R T O U R B O O K

Page 120: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 121: Stash: Portfolio of Dawn Steinbock

1 2 0 1 2 1[ ]M O T H E R M O T H E R T O U R B O O K

Page 122: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 123: Stash: Portfolio of Dawn Steinbock

1 2 2 1 2 3[ ]M O T H E R M O T H E R T O U R B O O K

Page 124: Stash: Portfolio of Dawn Steinbock

S T A S H [ s e l e c t e d c o l l e c t i o n ]

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 125: Stash: Portfolio of Dawn Steinbock

1 2 4 1 2 5[ ]M O T H E R M O T H E R T O U R B O O K

Page 126: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 127: Stash: Portfolio of Dawn Steinbock

1 2 6 1 2 7[ ]M O T H E R M O T H E R T O U R B O O K

Page 128: Stash: Portfolio of Dawn Steinbock

SAN

FRA

NCI

SCO

SAN

JOS

E

LOS

ANGE

LES

LAS

VEGA

S

PHOE

NIX

AUST

IN

NEW

ORL

EAN

S

JACK

SON

VILL

E

PHIL

ADEL

PHIA

HART

FORD

BOST

ON

NEW

YOR

K CI

TY

MON

TREA

L

CALG

ARY

VAN

COUV

ER

JAN

UAR

Y 2

5

JAN

UAR

Y 2

9

FEB

RUAR

Y 0

6

FEB

RUAR

Y 1

3

FEB

RUAR

Y 2

4

MAR

CH

01

MAR

CH

03

MAR

CH

11

MAR

CH

17

MAR

CH

25

APRI

L 0

2

APRI

L 0

6

APRI

L 0

8

APRI

L 19

APRI

L 2

0

TOUR DATES

GAGA GA GA GA

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 129: Stash: Portfolio of Dawn Steinbock

SAN

FRA

NCI

SCO

SAN

JOS

E

LOS

ANGE

LES

LAS

VEGA

S

PHOE

NIX

AUST

IN

NEW

ORL

EAN

S

JACK

SON

VILL

E

PHIL

ADEL

PHIA

HART

FORD

BOST

ON

NEW

YOR

K CI

TY

MON

TREA

L

CALG

ARY

VAN

COUV

ER

JAN

UAR

Y 2

5

JAN

UAR

Y 2

9

FEB

RUAR

Y 0

6

FEB

RUAR

Y 1

3

FEB

RUAR

Y 2

4

MAR

CH

01

MAR

CH

03

MAR

CH

11

MAR

CH

17

MAR

CH

25

APRI

L 0

2

APRI

L 0

6

APRI

L 0

8

APRI

L 19

APRI

L 2

0

TOUR DATES

GAGA GA GA GAM O T H E R M O T H E R T O U R B O O K

Page 130: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 131: Stash: Portfolio of Dawn Steinbock

1 3 0 1 3 1[ ]M O T H E R M O T H E R T O U R B O O K

Page 132: Stash: Portfolio of Dawn Steinbock

Get that cat off his lazy back...a true fat cat has no

interest in getting up at all. A new company that

has created a specialized line of products designed

for all those husky felines out there.

P R O J E C T T I T L E

Fat Jack

F O R M AT

pet product l ine: branding and packaging

C O U R S E

Package Design 3

I N S T R U C T O R

Thomas McNulty

Happy & Husky

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 133: Stash: Portfolio of Dawn Steinbock

81 3 2 1 3 3[ ]F A T J A C K

Page 134: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 135: Stash: Portfolio of Dawn Steinbock

BRAND

-BRAND-

-BRAND-

FAT JACK

FAT JACK

FAT JACK

1 3 4 1 3 5[ ]F A T J A C K

Page 136: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 137: Stash: Portfolio of Dawn Steinbock

1 3 6 1 3 7[ ]F A T J A C K

Page 138: Stash: Portfolio of Dawn Steinbock

NO NEED TO GET UPJUST STAY RIGHT THERE

BRAND

-BRAND-

-BRAND-

FAT JACK

FAT JACK

FAT JACK

S T A S H [ s e l e c t e d c o l l e c t i o n ]

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 139: Stash: Portfolio of Dawn Steinbock

BRAND

-BRAND-

-BRAND-

FAT JACK

FAT JACK

FAT JACK

BRAND

-BRAND-

-BRAND-

FAT JACK

FAT JACK

FAT JACK

1 3 8 1 3 9[ ]F A T J A C K

Page 140: Stash: Portfolio of Dawn Steinbock

S T A S H [ s e l e c t e d c o l l e c t i o n ]

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 141: Stash: Portfolio of Dawn Steinbock

1 4 0 1 4 1[ ]F A T J A C K

Page 142: Stash: Portfolio of Dawn Steinbock

S T A S H [ s e l e c t e d c o l l e c t i o n ]

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 143: Stash: Portfolio of Dawn Steinbock

1 4 2 1 4 3[ ]F A T J A C K

Page 144: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 145: Stash: Portfolio of Dawn Steinbock

1 4 4 1 4 5[ ]F A T J A C K

Page 146: Stash: Portfolio of Dawn Steinbock

P R O J E C T T I T L E

Bonnie & Clyde

F O R M AT

movie poster for Netfl ix

C O U R S E

Print 2

I N S T R U C T O R

Roland Young

don’t you believe what you read in all them newspapers.

That’s the law talkin’ there. They want us to look big

so they gonna look big when They catch us. And they

ain’t gonna catch us. ‘Cause I'm even better at runnin’

than I am at robbin’ banks!”

“Now Miss Parker–

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 147: Stash: Portfolio of Dawn Steinbock

91 4 6 1 4 7[ ]B O N N I E & C LY D E

Page 148: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 149: Stash: Portfolio of Dawn Steinbock

1 4 8 1 4 9[ ]B O N N I E & C LY D E

Page 150: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 151: Stash: Portfolio of Dawn Steinbock

1 5 0 1 5 1[ ]B O N N I E & C LY D E

Page 152: Stash: Portfolio of Dawn Steinbock

P R O J E C T T I T L E

Rex Ray Home Appliances

F O R M AT

5 Piece System

C O U R S E

Package Design 3

I N S T R U C T O R

Thomas McNulty

Rex RayCelebrated for his magical collages, Rex Ray’s art is

packed full of layers and dimension. His sense of

color and style allows him to stand out in museums all

across the world, and now in your very own home.

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 153: Stash: Portfolio of Dawn Steinbock

011 5 2 1 5 3[ ]R E X R AY H O M E A P P L I A N C E S

Page 154: Stash: Portfolio of Dawn Steinbock

S T A S H [ s e l e c t e d c o l l e c t i o n ]

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 155: Stash: Portfolio of Dawn Steinbock

1 5 4 1 5 5[ ]R E X R AY H O M E A P P L I A N C E S

Page 156: Stash: Portfolio of Dawn Steinbock

S T A S H [ s e l e c t e d c o l l e c t i o n ]

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 157: Stash: Portfolio of Dawn Steinbock

1 5 6 1 5 7[ ]R E X R AY H O M E A P P L I A N C E S

Page 158: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 159: Stash: Portfolio of Dawn Steinbock

1 5 8 1 5 9[ ]R E X R AY H O M E A P P L I A N C E S

Page 160: Stash: Portfolio of Dawn Steinbock

F O R M AT

Compilation

Branding can be described in a very old fashioned way:

"to burn a distinctive mark into or upon with a hot

iron, to indicate quality, ownership, etc., or to mark as

infamous or of high grade."

Identities

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 161: Stash: Portfolio of Dawn Steinbock

111 6 0 1 6 1[ ]I D E N T I T I E S

Page 162: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 163: Stash: Portfolio of Dawn Steinbock

1 6 2 1 6 3[ ]I D E N T I T I E S

Page 164: Stash: Portfolio of Dawn Steinbock

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 165: Stash: Portfolio of Dawn Steinbock

1 6 4 1 6 5[ ]I D E N T I T I E S

Page 166: Stash: Portfolio of Dawn Steinbock

BRAND

-BRAND-

-BRAND-

FAT JACK

FAT JACK

FAT JACK

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 167: Stash: Portfolio of Dawn Steinbock

MODGREEN

POD

MODGREEN

PODMODGREEN

POD

MODGREEN

POD

1 6 6 1 6 7[ ]I D E N T I T I E S

Page 168: Stash: Portfolio of Dawn Steinbock

POMODORO

R O Y A L T E A P A R T YPINKIES UP!

0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 1 1

S T A S H [ a p o r t f o l i o ]

D A W N S T E I N B O C K

Page 169: Stash: Portfolio of Dawn Steinbock

WHALES

1 6 8 1 6 9[ ]I D E N T I T I E S

Page 170: Stash: Portfolio of Dawn Steinbock

thank you

Page 171: Stash: Portfolio of Dawn Steinbock

T O M Y M O M A N D D A N I E L L E the time has come, the walrus said, to talk of many things: of shoes—and ships—and sealing-wax—of cabbages—and kings—and why the sea is boiling hot—and whether pigs have wings!

T O M Y K I T T E N S mattie c. / emily r. / donna r. / chelsea l. / stephy v. / nicole w. / jessu g. / carolyn p. / nathan g. / paul c. /megan m. / sarah w. / leia p. / that amazing house at 5036 geary: carmen m, jackie e, alyss e, keith l , tyson d, wes w, and drayson h. / rabanne j. /

T O M Y H E A R T Y F A M I L Y dr. joe rowe / the rowes / uncle marty / the siegels / the mccarthys / the riordans / the other rowes / claire steinbock / the ruskowitz / the vanus fam / the lawrences / the novies

A N D I N P A R T I C U L A R julie grantz / darrell hayden / thomas mcnulty / mary scott / roland young / michael sainato / nicole flores / troy alders / ariel grey / jeremy stout /

D E D I C A T E D T O A L E X L A W R E N C E life’s too short to waste on hate and negativity...love and miss you man. xo

Page 172: Stash: Portfolio of Dawn Steinbock

C O P Y R I G H T © 2 0 1 2 D AW N S T E I N B O C K

B O O K P R I N T I N G & B I N D E R YT I T L E

W W W . B L U R B . C O MS T A S H

C O V E R S T O C K

T Y P E FA C E S

S O F T WA R E

T E X T S T O C K

I M A G E W R A P

M R . E A V E S , E L O Q U E N T , D I D O T

A D O B E C R E A T I V E S U I T E 5

P R E M I U M M A T T E 8 0 #

P H O N E

7 0 2 . 5 2 8 . 9 4 6 3W E B S I T E

D A W N S T E I N B O C K . C O M

E M A I L

D A W N S T E I N B O C K @ G M A I L . C O M

I N S T R U C T O R C O U R S E

M A R Y S C O T T S E N I O R P O R T F O L I O

7 9 N E W M O N T G O M E RY S T R E E T S A N F R A N C I S C O , C A 9 4 1 0 5

A C A D E M Y O F A R T U N I V E R S I T Y

Page 173: Stash: Portfolio of Dawn Steinbock
Page 174: Stash: Portfolio of Dawn Steinbock
Page 175: Stash: Portfolio of Dawn Steinbock
Page 176: Stash: Portfolio of Dawn Steinbock

A PORTFOLIO of DAWN STEINBOCK

stash