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State ConferenceAgenda

68th ANNUAL

COLORADO DECA

STATE LEADERSHIP CONFERENCE

FEBRUARY 25-27, 2018 Broadmoor Hotel

Colorado Springs, Colorado

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Conference Headquarters—Broadmoor Hall

Saturday, February 24, 2018

12:00pm – 5:00pm Pick up registration materials, Broadmoor Hall 9:00pm – 11:00pm Broadmoor Hall DECA Headquarters 11:00 pm Curfew

Sunday, February 25, 2018

7:30am -8:30 am Written Event Judges Breakfast Broadmoor Hall 8:00am -9:30am Pick up registration materials Broadmoor Hall DECA Headquarters 8:30am -11:30am Written Event Judges read entries

Broadmoor Hall

10:00 am - 11:30 am Coordinators' Meeting and CMEA Meeting

International Center South

10:00 am – 4:00 pm Student ID Verification

Broadmoor Hall -

Registration Desk, Main Floor

1:00 pm – 5:45 pm. PARTICIPANT WORKSHOPS

Rocky Mountain Ballroom - Broadmoor West

(425 students per workshop)

1:00pm – 2:00am 3:30pm – 4:30pm And And

2:15am – 3:15 pm 4:45pm – 5:45pm 11:30 am - 12:00 pm State Officer Selection Committee Briefing

Donald Ross - Golf Club

12:00 pm - 12:45 pm State Officer Candidate Briefing

Donald Ross – Golf Club

12:00pm – 12:45pm State Officer Selection Committee luncheon


11:45am – 12:30pm Written Event Judges Luncheon

Broadmoor Hall A

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12:30 pm - 1:00 pm WRITTEN EVENT ADVISORS BRIEFING AND EVENT PREP

Broadmoor Hall A

Business Operations Research Events

Chapter of Excellence

Chapter Team Events

Entrepreneurship Events

Marketing Representative Events

Professional Selling and Consulting Events

12:30 pm - 1:00 pm INDIVIDUAL SERIES EVENTS, TEAM EVENTS, PRINCIPLE EVENTS

ADVISORS BRIEFING

Broadmoor Hall B

Principles of Business Administration Events

Team Decision Making Events

Individual Series Events

12:45 pm - 5:00 pm STATE OFFICER CANDIDATE SPEECHES


1:00 pm – 7:00 pm WRITTEN EVENTS, FINANCIAL CONSULTING, PROFESSIONAL SELLING

PRESENTATIONS PRELIMS

Broadmoor Hall A

Advertising Campaign

Business Growth Plan

Business Services Operation Research

Buying and Merchandising Operations Research


Community Service Project

Creative Marketing Project

Entrepreneurship Promotion Project

Fashion Merchandising Promotion Plan

Financial Consulting

Finance Operations Research

Financial Literacy Promotion Project

Franchise Business Plan

Hospitality and Tourism Operations Research

Hospitality and Tourism Professional Selling

Independent Business Plan

Innovation Plan

International Business Plan

Learn and Earn Project

Professional Selling

Public Relations Project

Sports and Entertainment Marketing Operations Research

Sports and Entertainment Promotion Plan

Start-Up Business Plan

5:00 pm – 8:00 pm DECA Dinner Buffet

Lake Terrace Dining Room

6:15 pm - 7:30 pm STATE OFFICER CANDIDATE SPEECHES (if needed)

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7:15 pm - 7:30 pm ADVISORS ASSIGNED TO TAKE LUNCHEON TICKETS

Registration Desk, Main Floor - Broadmoor Hall

8:00 pm - 10:00 pm OPENING SESSION

Broadmoor Hall B

11:00 pm CURFEW (in your room)

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Monday, February 26, 2018

6:45 am - 7:00 am JUDGES CHECK-IN AND CONTINENTAL BREAKFAST (INDIVIDUAL, TEAM,

PROFESSIONAL SELLING, FINANCIAL CONSULTING EVENTS)

Broadmoor Hall A

7:00 am - 8:30 am JUDGES' BRIEFING - EVENT PREP (INDIVIDUAL, TEAM, PROFESSIONAL

SELLING, FINANCIAL CONSULTING EVENTS) Broadmoor Hall A 7:00 am -7:30 am JUDGES CHECK-IN AND CONTINENTAL BREAKFAST (WRITTEN EVENTS) Broadmoor Hall A 8:15 am – 11:30 am Judges Written Event Reading Broadmoor Hall A

8:00 am - 11:45 am STUDENT COMPETITIVE EVENTS (INDIVIDUAL, TEAM)

Broadmoor Hall A Accounting Applications

Apparel and Accessories Marketing

Automotive Services Marketing

Business Finance

Business Law and Ethics Team

Business Services Marketing

Buying and Merchandising Team

Entrepreneurship

Entrepreneurship Team

Financial Services Team

Food Marketing

Hospitality Services Team

Hotel and Lodging Management

Human Resources Management

Marketing Communications

Marketing Management

Personal Financial Literacy

Principles of Business Management and Administration

Principles of Finance

Principles of Hospitality and Tourism

Principles of Marketing

Quick Serve Restaurant Management

Restaurant and Food Service Management

Retail Merchandising

Sports and Entertainment Marketing (individual)

Sports and Entertainment Marketing Team

Travel and Tourism Team

7:30 am - 4:00 pm EXHIBITS

Broadmoor Hall - Lobby

8:30 am - 5:30 pm STATE OFFICER CANDIDATE INTERVIEWS


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9:30 am – 3:30 PARTICIPANT WORKSHOPS

Rocky Mountain Ballroom - Broadmoor West

(427 students per workshop)

9:30 am – 10:30 am 1:30 pm – 2:30 pm And And 10:45am – 11:45am 2:45 pm – 3:45 pm

12:00 pm – 1:00pm LUNCH

Assigned seating in International Center, Colorado Hall,

Robert Trent Jones Sr. Room, Dow Finsterwald Room, Crystal Room

12:00 noon – 1:00 pm LUNCH Judges & 2017-18 State Officer Team – Broadmoor Hall

1:00pm – 5:00pm WRITTEN EVENTS, FINANCIAL CONSULTING, PROFESSIONAL SELLING

PRESENTATIONS FINALS

Broadmoor Hall A Advertising Campaign


Business Services Operation Research

Buying and Merchandising Operations Research



Creative Marketing Project


Fashion Merchandising Promotion Plan


Finance Operations Research



Hospitality and Tourism Operations Research



Innovation Plan



Professional Selling


Sports and Entertainment Marketing Operations Research

Sports and Entertainment Promotion Plan


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12:45 pm COORDINATORS CHECK-IN INDIVIDUAL, TEAM, PROFESSIONAL SELLING, FINANCIAL CONSULTING EVENTS

Broadmoor Hall A

1:00 pm - 5:30 pm STUDENT COMPETITIVE EVENTS

Broadmoor Hall A Accounting Applications Apparel and Accessories Marketing

Automotive Services Marketing Business Finance

Business Law and Ethics Team Business Services Marketing

Buying and Merchandising Team Financial Services Team

Food Marketing Hospitality Services Team

Hotel and Lodging Management Human Resources Management

Marketing Communications Marketing Management

Personal Financial Literacy Principles of Business Management and Administration

Principles of Finance Principles of Hospitality and Tourism

Principles of Marketing Quick Serve Restaurant Management Restaurant and Food Service Management Retail Merchandising Sports and Entertainment Marketing (individual) Sports and Entertainment Marketing Team Travel and Tourism Team

5:00 pm – 9:00 pm DECA Dinner Buffet Lake Terrace Dining Room

8:30 pm – 11:00 pm. DECA Movie Night

Broadmoor Theatre

8:00 pm – 10:30 pm DECA DANCE

Broadmoor Hall

11:00pm CURFEW (in your room)

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Tuesday, February 27, 2018__________________________________

7:00 am - 7:45 am JUDGES' BRIEFING – EVENT PREP AND CONTINENTAL BREAKFAST

Broadmoor Hall

8:00 am - 1:00 pm STUDENT COMPETITIVE EVENT FINALS

Broadmoor Hall (Individual and Team Events)

Accounting Applications

Apparel and Accessories Marketing

Automotive Services Marketing

Business Finance

Business Law and Ethics Team

Business Services Marketing

Buying and Merchandising Team

Entrepreneurship

Entrepreneurship Team

Financial Services Team

Food Marketing

Hospitality Services Team

Hotel and Lodging Management

Human Resources Management

Marketing Communications

Marketing Management

Personal Literacy Finance

Principles of Business Management and Administration




Quick Serve Restaurant Management

Restaurant and Food Service Management

Retail Merchandising

Sports and Entertainment Marketing (individual)

Sports and Entertainment Marketing Team

Travel and Tourism Team

Upon entry or exit to PICK-UP TAKE HOME PACKETS

Grand Awards Broadmoor Hall – Conference Headquarters

ANY TAKE HOME PACKETS NOT PICKED UP WILL BE DISCARDED.

WRITTEN EVENT FINALISTS WILL PICK UP MANUALS FROM JUDGE FOLLOWING

PRESENTATION.

1:00 pm - 2:15 pm LUNCHEON

International Center and Colorado Hall – by assigned ticket

1:00 pm - 2:15 pm JUDGES LUNCHEON

(individual ticket)

2:45 pm - 6:00 pm GRAND AWARDS CEREMONY

Broadmoor Hall

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EVENT SPONSORS

Thanks to all of our events sponsors. We could not have a great

conference without you

BUSINESS ADMINISTRATIVE CORE (Only first year DECA members)

Principles of Business Management and Admin.




TEAM DECISION MAKING EVENTS

Business Law and Ethics TDM Event

Buying and Merchandising TDM Event

Entrepreneurship TDM Event

Financial Services TDM Event

Hospitality Services TDM Event

Marketing Management TDM Event

Sports and Entertainment Marketing TDM Event

Travel and Tourism Marketing Management TDM Event

INDIVIDUAL SERIES EVENTS

Accounting Applications Series

Apparel and Accessories Marketing Series

Automotive Services Marketing Series

Business Finance Series

Business Services Marketing Series

Entrepreneurship

Food Marketing Series

Hotel and Lodging Management Series

Human Resources Management Series

Marketing Communications Series

Quick Serve Restaurant Management Series

Restaurant and Food Service Management Series

Retail Merchandising Series

Sports and Entertainment Marketing Series

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PERSONAL FINANCIAL LITERACY EVENT

Personal Financial Literacy

BUSINESS OPERATIONS RESEARCH EVENTS

Business Services Operation Research Event

Buying and Merchandising Operations Research Event

Finance Operations Research Event

Hospitality and Tourism Operations Research Event

Sports and Entertainment Operations Research Event

CHAPTER TEAM PROJECTS


Creative Marketing Research Project





ENTREPRENEURSHIP EVENTS

Innovation Plan






MARKETING REPRESENTATIVE EVENTS

Advertising Campaign Event

Fashion Merchandising Promotion Plan Event

Sports and Entertainment Promotion Plan Event

PROFESSIONAL SELLING EVENTS



Professional Selling Event

STATE ONLY EVENT


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DECA HONORARY LIFE MEMBERS

Colorado Honorary Life International Honorary Life 1967 Fred Betz, Sr. and Marvin G. Linson 1968 None 1969 None 1970 None 1971 Tim Holzer 1972 None 1973 Mike Rock 1974 Gene Bauer, Dave Figlino and Jim Jaeger 1975 Gene Holt and Marian Andrew 1976 Clair Swell and Joseph C. Roberts 1977 Lee Bennet 1978 John Dragon 1979 Joe Anthony and Rose Lipps 1980 June Hendricks and Robert Osmundson 1981 None 1982 James Wilson 1983 None 1984 Tony Rodasta 1985 Shirley Leeper 1986 Leo P. Diaz, Veronica Stallbaumer

and James Patrick Gregory 1987 Roey Schmidt and Lil Alma 1988 Roger Peer 1989 Mike Combs 1990 Gordon Westcott and Lyle Wood 1991 Barb McCulloch, Mike Herrera and Debbie Capra 1992 Nick Rougas and Raymond Carl Mulay 1993 George McCulloch 1994 Frank Loner and Donna Miller 1995 Tom Darnell and Kenny Smith 1996 Dan Suazo and Pat Palmer 1997 None 1998 David Ferguson 1999 Glen Edwards 2000 Shirlee Kyle 2001 Brian Canada and John Nolan 2002 Gus Spano 2003 Dianne Duddleson and Brent Davies 2004 Pat Tabor and Jim Tierney 2005 David Richardson and Karen Richardson 2006 Steve Henderson and Bob Purfurst 2007 Jack Gibbs and Ron Post 2008 Chuck Blood and Paul Andrews 2008 Chuck Blood 2009 Darwin Hansen and Steve Urban 2010 Jerry Scavarda 2011 John Bucci 2012 Ted Seiler, Dick McLean, Jean Incitti 2012 Everett “Ev” Vaughan, Shirlee Kyle 2013 Rand Coolman, Barnetta Greenwalt, Diane Pool 2014 Ken Kreutzer 2015 None Awarded 2016 Gary Light, Wade Smith, Laurie Urich, 2017 Glen March, Dave Feamster 2018 ????

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CMEA Outstanding Marketing Educators of Colorado Veteran Teacher New Teacher (5 years or less)

1986 Ron Post (began 2000)

1987 Jack Gibbs

1988 John Bucci

1989 Steve Urban

1990 Karen Richardson

1991 Rand Coolman

1992 Chuck Blood

1993 Jerry Scavarda

1994 Alan Nelms

1995 Darwin Hansen

1996 Ted Seiler

1997 Jim Konrad

1998 Bryan Whiting

1999 Dave Haar

2000 Ken Kreutzer Mark Stevens

2001 Gary Light Jennifer Plonkey

2002 Bruce Potter Mike Patti

2003 Keith McElreath Jamie Wagner

2004 Everett “Ev” Vaughan Gary Tenhulzen

2005 Kolette Back Not Awarded

2006 Patsy Krechel Brad Peer

2007 Mark Stevens Kristi Sampson

2008 Michelle McElreath Dan Sheeks

2009 Mike Diamond Wade Smith

2010 Kelli Buffo Roberto Ocana

2011 Jeff Back Jenny Lerfald

2012 Galen Graf Missy Kreutzer

2013 Mike Patti Courtney Tanguma

2014 Elizabeth Adolphi Katharine Kruse

2015 Jill Valentine Karen Vanhoewyk

2016 Dan Sheeks David Decker

2017 Brad Peer Amber Hall

2018 ?? ??

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The Friends of DECA awards, Marketing Teacher of the Year awards, and Colorado Honorary Life Membership will be announced at the Opening Ceremonies.

2016-17 COLORADO MARKETING EDUCATION PROGRAMS

AND DECA ADVISORS Adams City HS, Adams City…………………………………...…...Karen Sheff Air Academy HS, Colorado Springs ............................................. Jayne Brent Arapahoe HS, Littleton ............................. Erin Grantham*, Jeannie Krueger Bear Creek HS, Lakewood ......................................................... Scott Schnell Brighton HS, Brighton........... .Missy Kreutzer*, Tara Avila, Scott Neitenbach Buena Vista HS, Buena Vista...……….……….....................Emily Stone-Lee Career Development Center………………………………………..Fred Wilson Castle View HS, Castle Rock ............................. Cindy Gardner, Scott Dowis Centaurus HS, Lafayette ........................................................ Dave Vermillion Chaparral HS, Parker Sara Mossman*, Bonnie Enright, Stephanie Swanson Chatfield HS, Littleton............................................................. Chanel Chavez Cherokee Trail HS, Aurora .. Missie Schwartz*, Lorna Fairchild, Jess Becker Cherry Creek HS, Englewood…….Dan Sheeks*, Elizabeth Adolphi-Seedorf, …………………………………………………………………………Erica Padzik Cheyenne Mountain HS, Colorado Springs .............................. Willie Roberts Columbine HS, Littleton ............................................................ Bryan Halsey Conifer HS, Conifer ....................................................................... Amber Hall Dakota Ridge HS, Littleton ........................................................ Rachel Caliza Denver East HS, Denver………………. Annetta Gallegos, Mallory Cleveland Destinations Academy………………………………..Charlene Novakovich Discovery Canyon HS, Colorado Springs………………………….Kara Knittel Doherty HS, Colorado Springs……………………………… …….Bruce Cole* Douglas County……………………………………………… Richard McCarthy Durango HS, Durango ............................................................... Dave Dillman Eaglecrest HS, Aurora ……………………...Brittny Kolod, Neathery Manucci Evergreen HS, Evergreen ......................................................... Bob Newkirk Falcon HS ................................................................................. Lloyd McIntire Fort Collins HS, Fort Collins ................................................... Terra Theibaut* Fort Lupton HS, Fort Lupton ...................................................... JoLynn Baral Fossil Ridge, HS, Fort Collins ………………Jamie Menefee, Andy Stevens* Fountain Fort Carson HS, Fountain ............. Jarrod Purvis, Marshall Nielsen, …………………………………………………………………….Ashley Downing Glenwood Springs HS, Glenwood Springs ...................... Katherine Proctor Grandview HS, Aurora ............................................................... Larry LaFlam Greeley Central HS, Greeley ................................................. Karah Whiddon Greeley West HS, Greeley ..................................................... Richard Dufault Green Mountain HS, Lakewood ......................................................Van Davis Highlands Ranch HS, Highlands Ranch .................................. Jamie Young* Horizon HS, Thornton...................................... Jill Valentine, Justin Schrader John F. Kennedy HS, Denver….…………...............Linda Count, Tina Clark Lakewood HS, Lakewood ................ Denise Jerome-Curtin, Wayne Madsen Lamar HS, Lamar .......................................... Jenna Randle, Kayla Tefertiller Legacy HS, Broomfield………………………Tessa Gargano Carrie Medlock* ............................................................................... Rich Griffith, Matt Kroupa Legend HS, Aurora…………………….. ............Sean Farley, Steele Krause Lewis Palmer HS, Monument .................................................... Mike DiReuer Littleton HS, Littleton ................................................................ David Decker* Loveland HS, Loveland ................................................................ Richy Lynn Merino HS, Merino….. ........................................................... Penny Thomson Mesa Ridge HS, Colorado Springs ............... Travis Edmiston, Kristin Mason Moffat County HS, Craig ....................................................... Krista Schenck* Monarch HS, Louisville .............................................................. Jody Bennett

Mountain Range HS, Westminster ..................... Hilary Wimmer, Lori Valdez, …………………………………………………………………….Thomas Norfolk Mountain View HS, Loveland ................................................... Eric Kaufhold Mountain Vista HS, Highlands Ranch ............. Candace Dobert, Ryan Triece Northglenn HS, Northglenn ......................................................... Anna Fowler Northridge HS, Greeley ............................................................. Rob Norwood Overland HS, Aurora ............................................................. Roberto Ocana Palmer Ridge HS, Monument……………………..….…….Courtney Bushnell* Pickens Technical College……………………. ………….…. Kimberly Reiser* Pine Creek HS, Colorado Springs ........................... Jeff Back*, Lindsay Edy, ……………………………………………………………………..…Janean Jubic Pomona HS, Arvada.................................................................. Mary Schiefer Ponderosa HS, Parker ......................... Courtney Tanguma, Matt Chambless Poudre HS, Fort Collins .......................................................... Jeremy Johner Prairie View HS, Brighton………………..…John Layton, Jeanne Schneider

Pueblo Centennial HS, Pueblo...................................................... Joe Petrick Pueblo Central HS, Pueblo ......................................................... Kim VanHee Pueblo County HS, Pueblo ............................................................ Erin Lewin Pueblo East HS, Pueblo ................................................................. Mike Patti* Pueblo South HS, Pueblo ........................................................... Joe Jimenez Pueblo West HS, Pueblo ....................................................... Tony Linkowski Ralston Valley HS, Arvada .................................................... Scott Rogers Rampart HS, Colorado Springs.......................................... Patricia Williams Rock Canyon HS, Highlands Ranch……… . ......Janna Robinett, Allison Doe Rocky Mountain HS, Fort Collins ........ Jaelyn Manzanares, Kristina Brown,

Robert Papp, Lynne Lyell Smoky Hill HS, Aurora.............................. BJ Kingsbaker, Kevin VanWormer Thomas Jefferson HS, Denver Matt Nicolo, Danny Showers Thompson Valley, HS, Loveland .....................Don Murray, Misti Juergensen Thornton HS, Thornton .......................................... Brad Peer*, Scott Gibson Thunder Ridge HS, Highlands Ranch ................................. Katharine Kruse*, ......................................................................................... Genevieve Bennett University HS, Greeley……..…… ..... ………..…JoEll Matthews, Jessie Kern Valor Christian HS, Highlands Ranch ................. David Haar*, Reagan Sowa Vista Peak Preparatory HS……………………Natlaie Johnson, Marcus Bish Western Colorado Community College, Grand Junction ....... Megan Englund Westminster HS, Westminster ................................................ Dale Ferguson Widefield HS, Security............................... Jill Griggs, Brooke Scarborough Dana Anderson, Business & Marketing Program Director Ev Vaughan, Colorado CTE DECA Director* Linda Bigley, Marketing/DECA Administrative Assistant Jamie Young, Highlands Ranch HS, State Officer Team Advisor* Terra Theibaut, Ft. Collins HS, State Officer Team Advisor* David Decker* and Sara Mossman, Co- CMEA President* Ryan Alexander, Production Coordinator Jeff Back, Pine Creek HS, State Conference Coordinator* Bryan Whiting, retired, Competitive Events Committee (ex-officio) Brad Peer, Thornton HS, Competitive Events Committee* David Haar, Valor Christian HS, Competitive Events Committee* Mike Diamond, Lewis Palmer HS, Competitive Events Committee* *DECA Advisory Committee Members Bold = New/reactivated chapters or new advisor

Thanks, advisors, for your dedication to Marketing Education and Colorado DECA!

Broadmoor Hotel

West Towers West Building

South Building

Broadmoor Main Lake Shore

Golf Club

Broadmoor Hall

International

Center

Colorado Hall

Notes:

BROADMOOR CAMPUS MAP

All events will be held in the Broadmoor Hall. Written

events on Sunday and Monday. Professional Selling

events, individual and team events in Broadmoor Hall

Monday and Tuesday. Officer interviews are in the Golf

Club.

ARE YOU GOING TO COLLEGE IN-STATE?

CONTINUE YOUR LIFE EXPERIENCE AT ONE OF OUR

COLLEGIATE DECA SPONSORING INSTITUTIONS:

http://www.western.edu/sites/default/files/page/docs/wscu_logo_tag_hor_CMYK_pos.eps

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