S TAT E L E G I S L AT U R E S C O V E R S T H E I S S U E S

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W E C O V E R I S S U E S T H AT FA C E O U R S TAT E P O L I C Y M A K E R S

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EDITORIAL PROFILEState Legislatures offers discriminating readers a consistent level of editorial excellence. Our stories tackle the toughest leg-

islative topics and make sense of complicated public policy issues—without taking days to read. Our writers are some of thebest in the business, our researchers are knowledged experts in their fields and our editors are topnotch.

What is a good measure that a magazine is among the best? It's quoted by other outstanding publications and ours is quot-ed by The New York Times, Washington Post, and The Wall Street Journal. And it's used in college, graduate and law classrooms,including Harvard University, The College of William and Mary and U.C.L.A. as well as by state legislators, members of Congressand their staffs. Our respected magazine is even used by the U.S. State Department in its briefings.

EDITORIAL MISSIONState Legislatures is the magazine of policy and politics. Its purpose is

to inform legislators, legislative staff, county government executives, lobby-ists and the interested public about state actions and innovations in publicpolicy issues before they reach the mainstream. It reports on trends andlegislation in the 50 states, best practices, the legislative process and insti-tution, leadership and federal initiatives that affect the states in a series ofshort features within a national context. Through its departments it pro-vides short profiles on individual legislators; reports on trends in tables,charts and graphs; provides short articles on state innovations; relates lifeand professional transitions of legislators and staff. It also provides oneparagraph discussions on state happenings around the country, and pres-ents “how to” articles and product reviews. It is issued 10 times a year andis mailed to all state legislators, key legislative staff, members of Congress,governors, county government executives, lobbyists, political scientists,librarians, universities and the interested public.

EDITORIAL FEATURESStatestats—A look at a hot topic through charts and graphs.59% of readers read this feature every issue.

People & Politics—Insight into what's up under the dome.Read consistently by 55% of subscribers.

Trends & Transitions—A glance at emerging and evolving issues instate legislatures.55% of readers read this feature in every issue.

Features—Stories that make sense of current public policy with clear,concise writing.Read consistently by 55% of readers.

Stateline—Short tidbits that inform and entertain on a variety of hap-penings.44% of readers read this feature every issue.

Tools of the Trade—Tips to help lawmakers and legislative staffersdo their jobs well.41% of readers read this feature in every issue.

As They See It—Editorial cartoons and quotes that shine a lightheart-ed spotlight on state legislative activity.Read consistently by 25% of readers.

ANNUAL EDITORIAL SCHEDULEJanuary Issue

Top Issues for State Legislatures for Current Year

February IssueEnergy

March IssueCriminal Justice

April Issue*Health Care*BONUS CIRCULATION AT NCSL SPRING FORUM MEETING

May IssueTransportation

June Issue*Environment

*BONUS CIRCULATION AT NCSL ANNUAL MEETING & EXHIBITION

July/August Issue*State Legislatures: The Institution*BONUS CIRCULATION AT NCSL ANNUAL MEETING & EXHIBITION

September IssueEducation

October/November IssueFinance and Technology

December Issue*Election Results Analysis & Summary*BONUS CIRCULATION AT NCSL FALL FORUM MEETING

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READERSHIPSubscribers to State Legislatures comprise a successful, influential and involved

group of readers—excellent prospects for your advertising dollars. State Legislaturesis the only magazine that reaches every state legislator (even at their home/districtaddress when they're out of session), member of Congress, governor, state legislativeanalyst and county government executive. As an association publication of the NationalConference of State Legislatures, State Legislatures magazine has strong relationshipsand insights to our readers who turn to us for assistance in policymaking.

Your ad reaches this powerful audience of decision makers who appropriate thefunds for county, state and federal level projects. These are the users as well as thepurchasers who decide what products and services will be purchased in every state ofthe nation. This elite audience develops and recommends policy decisions that affecthealth care, education, criminal justice, transportation, energy, immigration, the envi-ronment and more. They count on State Legislatures to provide accurate and timelycoverage of the high pressure environment in which they work. State Legislatures hasproved to be the hands-down leader in reader involvement and accurate, in-depth cov-erage of material.

STATE LEGISLATURES READERSHIP SURVEY RESULTSAn independent study surveyed a random sample of readers of State Legislatures.State Legislatures surpassed its competition in nearly every category. The documen-tation of this independent study proves that State Legislatures has the best readershipof any state government publication.

STATE LEG ISLATURES’ AUDIENCE IS LOYAL

WHY STATE LEGISLATURES?Our readers were asked why they liked State Legislatures best and they saidbecause it’s:

Relevent to their jobs.Provides timely and thorough coverage of the issues.A valuable resource.

As a result of reading articles or columns in State Legislatures, our readers havetaken the following actions:

62% discussed the item with others.50% filed the item for future reference.42% passed the item along to others.28% used/modified an idea.27% sought further information.26% visited a web site.

Nearly half of our readers save every issue of State Legislatures for reference.92% of readers spend from 15 minutes up to 2 hours reading each issue.82% read or scan every issue.77% of readers refer back to an issue at least 2 to 5 times.61% read half or more of each issue.

SOURCE INDEPENDENT READEX READERSHIP SURVEY.

R E A C H T H E P E O P L E YO U N E E D T O R E A C H

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CIRCULATIONTotal Subscribers: 25,663Readers per Copy: 3.2

Subscribers are elected and appointed officials across many levels of government. All elect-ed and appointed officials receive State Legislatures as part of an appropriation paid by theirstates. All other subscriptions are paid at the rate of $49 per year.

CIRCULATION TO STATE LEGISLATORS & POLICY ANALYSTS

When the legislature is in session, subscribers receive State Legislatures at their office/capitol address. When the legislature is out of session, all subscriptions are mailed to thesubscribers’ home/district address. That means your ad is seen each and every issue,because State Legislatures reaches the subscribers each and every month.

2,000 4,000 5,000 8,000 10,000 12,000 14,000 16,000

STATE LEGISLATURES

GOVERNING

STATE GOVERNMENT NEWS

0

State Legislators 29%

State Policy Analysts 27%

County Government Executives 27%

State Executive Branch Officials* 1%

(*State Executive Branch Officials

includes Governors, Lieutenant Governors,

Secretaries of State and State

Attorney Generals.)

State Legislative Librarians 1%

Other Government* 1%

(*Other Government includes

other federal, state and local

government.)

Press* 2% (*Press includes both paid and complimentary press copies.)

*BASED ON JANUARY 2007 ISSUE

South 38%

Northeast/Mid-Atlantic 33%

Midwest/W. North Central 11%West 18%

Business 6%

Associations 4%

Congress 2%

REACH STATE LEGISLATORS, STATE POLICY ANALYSTS, CONGRESS ANDCOUNTY GOVERNMENT EXECUTIVES NATIONWIDE

BONUS DISTRIBUTIONTrade Show Distribution 2,000Meeting Distribution 1,000Sample and office copies 300

40% of subscribers pass the magazine on to as many as

5 or more people.

10 20 30 40 50

STATE LEGISLATURES 41%

GOVERNING 13%

STATE GOVERNMENT NEWS 7%

0

10 20 30 40 50

STATE LEGISLATURES 47%

GOVERNING 11%

STATE GOVERNMENT NEWS 7%

0

10 20 30 40 50

STATE LEGISLATURES 31%

GOVERNING 18%

STATE GOVERNMENT NEWS 5%

0

10 20 30 40 50

STATE LEGISLATURES 48%

GOVERNING 8%

STATE GOVERNMENT NEWS 5%

0

10 20 30 40 50

STATE LEGISLATURES 27%

GOVERNING 19%

STATE GOVERNMENT NEWS 3%

0

10 20 30 40 50

STATE LEGISLATURES 37%

GOVERNING 13%

STATE GOVERNMENT NEWS 4

0

State Legislatures outranks the other state government

publications on average of 4 to 1. Readers that prefer

State Legislatures for:

Information on Politics

Analysis of Current Issues

What's Happening in All 50 States

In-depth Reporting of Issues of Interest

Pros & Cons of State Legislation

Federal Legislation That Affects their States

*SOURCE: INDEPENDENT READEX READERSHIP SURVEY.

B E A PA RT O F S TAT E L E G I S L AT U R E S M A G A Z I N E

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STATE LEGISLATURES SPEC'SAll specifications are measured width by height.Trim Size: 8.5" x 10.875"Bleed: Add 0.125"Live area: 8.25" x 10.625"

Back Cover 7.5" x 7.5""578.9 x "5.7egaP lluF

Full Page Bleed 8.5" x 10.875" + 0.125" BleedTwo-Thirds Page 5" x 9.875"Half Page Horizontal 7.5" x 4.875"Half Page Vertical 3.625" x 9.875"Half Page Island 5" x 7.5"One-Third Page Vertical 2.5" x 9.875"One-Third Page Horizontal 5" x 4.875"

PREFERRED DIGITAL MATERIALAll ads should be e-mailed as pdf files to amanda.korte@ncsl.org.

When exporting an ad as a pdf, the preferences must be set to “pressquality,” embed all fonts or convert all fonts to outlines.

E-mail to: amanda.korte@ncsl.org

PROOFS REQUIRED: Iris, Matchprint, Kodak Approval, or other SWOPapproved proofs are acceptable. Color lasers are not acceptable. Formore information on SWOP, please go to www.swop.org. A proof mustbe delivered regardless of media. NCSL will not be responsible forreproduction problems, fonts not embedded or file corruptions associ-ated with ads not accompanied by an approved proof. Please be awaremost color proofing devices are not color calibrated. Most sheetfed andweb printers have calibrated their proofing devices to their own press-es. Color proofs produced at one printer may not be an exact match toanother printer. If you have ads that are color critical, please inquireabout proofing your ads at our printer.

TWO-COLOR ADS: Build second color as cyan, magenta or yellow.

BLEEDS: Trim size is 8.5" x 10.875", add a 0.125" all around the trim size.

COPY ACCEPTANCE: Paid advertising with State Legislatures will bewithin the generally accepted bounds of taste and quality appropriate toa national magazine of state government and policy, as long as theadvertisement is not overtly partisan or political. The publisher reservesthe right to reject any advertisement considered unsuitable for the pub-lication. Advertising that resembles editorial may be marked"Advertisement" by the publisher.

LIABILITY: Advertisers and advertising agencies assume liability for thecontents of all advertisements printed and also assume responsibilityfor any claims arising therefrom against the publisher.

GENERAL INFORMATIONPrinted offset, 60-lb. text coated stock, sheet fed for cover and Web

for inside, saddle-stiched binding, 133-line screen.

ONLINE ADVERTISINGAdvertising opportunities for the online version of State Legislatures

magazine will be available in February 2007. Contact the ad salesdepartment at (303) 856-1426 for further details.

SHIPPING:Send all contracts and insertion orders to:

State Legislatures magazineNational Conference of State Legislatures7700 East First PlaceDenver, CO 80230Attn: LeAnn HoffPhone: 303-856-1426 Fax: 303-364-7800E-mail: leann.hoff@ncsl.org

Send all pdf files, proofs and inserts to:State Legislatures magazineNational Conference of State Legislatures7700 East First PlaceDenver, CO 80230

Full Page

7 1/2” x 9 3/4”

Back Cover

7 3/16” x 7 3/4” 2/3 Page

4 7/8” x 9 3/4”

1/2 PageHorz.

7 1/2” x 4 7/8”

Island4 7/8” x 7 1/2”

Vert.3 5/8” x 9 3/4”

1/3 PageHorz.

4 7/8” x 4 7/8”

Vert.2 3/8” x 9 3/4”

Attn: Stacy Householder Phone: 303-856-1352 Fax: 303-364-7800E-mail: stacy.householder@ncsl.org

AD RATES AND DEADLINESFULL-COLOR AD RATES

Full Page 2/3 Page 1/2 Page 1/3 Page1x $5145 $3410 $3100 $27753x $4895 $2995 $2710 $24555x $4585 $2845 $2615 $234010x $4115 $2625 $2515 $2175

BLACK & WHITE AD RATESFull Page 2/3 Page 1/2 Page 1/3 Page

1x $3745 $2970 $2650 $23053x $3045 $2535 $2245 $19755x $2775 $2380 $2135 $185510x $2605 $2155 $2035 $1685

COVERS FULL-COLOR AD RATESCover 2 Cover 3 Cover 4

1x $6315 $6195 $64253x $5855 $5745 $59555x $5430 $5315 $551010x $4695 $4620 $4795

TWO-COLOR AD RATESFull Page 2/3 Page 1/2 Page 1/3 Page

1x $4145 $3370 $3050 $27053x $3445 $2935 $2640 $23755x $3285 $2780 $2535 $225510x $3005 $2555 $2440 $2085

SPECIAL RATESPreferred Position: Subject to publisher's approval. +5%Inserts: Rates available upon request. Contact ad sales department at (303) 856-1426.

ONLINE ADVERTISINGOnline Advertising opportunities are available for 2010. Contact the ad sales department at (303) 856-1426 for further details.

2009/2010 CLOSING DATESIssue Space Reservation Materials Deadline Mailing Date

January 2010 Nov 20 Nov 27 Dec 11February 2010 Dec 18 Jan 4 Jan 15March 2010 Jan 22 Jan 29 Feb 12April 2010 Feb 19 Feb 26 March 19May 2010 March 19 March 26 April 16June 2010 April 23 April 30 May 14July/August 2010 June 11 June 18 July 9September 2010 July 16 July 23 Aug 13October/November 2010 Sept 24 Oct 8December 2010 Oct 22 Oct 29 Nov 19January 2011 Nov 19 Nov 26 Dec 10February 2011 Dec 17 Jan 4 Jan 14

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