state of california webmaster user group may 24, 2012 · 2017-12-05 · dmv twitter followers july...
TRANSCRIPT
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State of California
Webmaster User Group
May 24, 2012
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Agenda
How Does DMV Use Social Media
DMV Social Media Process
Benefits of Social Media
Lessons Learned
What’s Next
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How does DMV use Social Media?
Distribute Information
Promote News
Provide Customer
Service and Support
Control Corporate
Branding
Direct Traffic
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DMV Before Social Media
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DMV on Twitter
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What Does DMV Tweet About?
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What Does DMV Tweet About?
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DMV Twitter Followers
July 1, 2010 – 1,634 Followers May 23, 2012 – 6,500 Followers
6,500
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Twitter Growth
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Best Time for Retweets
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DMV Twitter Feed
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DMV on Facebook
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Facebook for Customer Service
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DMV Social Media Process
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Benefits from Social Media
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What’s Next?
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