What would limit your uptake of DBaaS?

Migration or integration process

38.7%

Data security concerns

60.3%

Cost savings

Developer productivity

Operational simplicity

Revenue gains

Staff satisfaction

Architectural elegance

DBaaS Market Size (Millions)

$150$326

$626

$1,105

$1,790

BEER

2012 2013 2014 2015 2016

year over year growth rate86%

plan to spend more77%

plan to spend less2%

DBaaS spending in the next 12 months:

Development and deployment of fully cloud-based application suite

Ongoing maintenance and support costs for installed databases

Company or organization policy or mandate to leverage cloud services to

reduce costsThe need for better elasticity in

provisioningAging internal infrastructure (compute,

network, storage)Increased demand for developer

agility, productivityMove databases from public

cloud/“shadow IT”Lack of internal skill sets to build and

manage databases

57.4%

52.5%

51.5%

48.5%

46.6%

38.7%

34.3%

23%

Which metrics will you use to measure the success of DBaaS?

Why do businesses purchase DBaaS?

What workloads are getting moved to DBaaS in the next 12 - 24 months?

Criteria Enterprises use to select DBaaS

Important that DBaaS supports existing applications and systemsAbility to integrate with existing production applications

Support for specific database management system

High grade third party security

Ease of use for end users

Value

44%

38%

33%

31%

28%

Top 5 Public DBaaS WorkloadsTop 5 Private DBaaS Workloads

Custom Production Applications

Web Applications

Application Development

On-line Analytical Processing (OLAP)

Line of Business Applications

Application Development

On-line Transaction Processing (OLTP)

On-line Analytical Processing (OLAP)

Web Applications

Line of Business Applications

DAtAbAse As A Service in 2015The most interesting workload in the CloudThe most interesting workloAd in the Cloud

Interoperability concerns

35.8%

…i use DAtAbAse -As-A-Service

...i meAsure my success

i choose one thAt works with the systems we AlreAdy hAve

64.7%

54.4% 53.9%

47.6%

34.3%31.9%

Amazon is the pace setter for DBaaS:

DynamoDB is fastest growing service in AWS history• Werner Vogels, AWS CTO, AWS Blog June 2012

45% of Amazon customers have implemented and are expanding use of RDS (48% for Microsoft Azure SQL) • Jeffrey Hammond, Forrester Blog, September 2013

Redshift is fastest growing AWS service ever • The Register, April 2015

Amazon's Cloud Is The Fastest Growing Software Business In History• Matt Asay, ReadWriteWeb, July 2014

70%

60%

48%

56%

30%

36%

23%

21% 20

%18%

But more people are relying on their database vendors for DBaaS

Private DBaaS Public DBaaS

Incumbent Database vendors

Public Cloud/ Private cloud stack

providers

DBaaS specialists

Emerging Database vendors

System integrators/ consultants

Amazon AWS OpenStack Trove

NoS

QL

SQ

LD

ata

War

ehou

se

The most interesting DBaaS platforms in the world support a lot of databases

i go with the leAders

i don’t Always use dAtAbAsesin the cloud but when i do…

1

2

3

4

5

1

2

3

4

5

Source: 451 Research

The State of Database as a Service survey polled 204 North American midmarket and enterprise database managers and executives with purchase influence or purchase authority for DBaaS offerings. This primary research was commissioned by Tesora and carried out by 451 Research in August of 2015. The complete results can be downloaded at www.tesora.com/dbaas2015.

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BEER

StAy cloudy, my friends...