state of domain name industry in india
TRANSCRIPT
STATE OF THE DOMAIN NAME INDUSTRYIN INDIAOctober 2016
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Research Scope & Methodology
Macro Factors for Domain Name Industry in India
Domain Name Industry Landscape in India
Domain Name Solutions
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A HEALTHY MIX OF EXPERT DISCUSSIONS & DETAILED RESEARCH TO DECODE DOMAIN NAME INDUSTRY IN INDIAIntroduction
The report is a first of its kind state-of-the art study about the current domain name industry landscape in India. It covers all the key aspects constituting the domain name industry in the country.
Key IndustryDrivers
Industry sizeand growth
Customerpreferences
Key IndustryPlayers
Domain NameSolutions
The report’s objective is to provide a detailed overview of Indian domain name industry – one of the most integral elements of growing internet ecosystem in the country.
RegionalPenetration
www.zinnov.com Sources: Malone Media Group,’ Brief History of the Internet - Internet Society, ICANN, ccwhois, IANA, CNET, Press ReleasesNotes: 1. Refers to country-level top-level domain such as .in, .us, .uk, etc. 2. IDN ccTLD refer to country-level domain extension in non-latin languages.
www.zinnov.com Sources: Economic Intelligence Unit, OECD, country statistical agencies , Zinnov Analysis
www.zinnov.comSources: World bank, NASSCOM, Business Standard, GSMA Intelligence, CISCO Report “Visual Networking Index Global IP Traffic Forecast, 2015-2020”, Times of India, Indian Express, Moneycontrol, Gadget 360 (NDTV), Department of Economic & Social Affairs (United Nations), Ministry of telecom and communications, Population Pyramid, Zinnov Analysis on SMBs, MakeinIndia, Octaneresearch, DIPP, Gartner
www.zinnov.com Sources: Zinnov Analysis
www.zinnov.com Sources: Verisign Quarterly Reports (global domain name count), ICANN, NIXI, Domain Tools, Zinnov Analysis
www.zinnov.com Sources: Internetlivestats, Registrarowl, Zinnov Analysis
www.zinnov.comNotes: 1. . New TLDs for India include .xyz, .online, .top, .club, .website, .ooo, .space, .site, .tech, etc.. 2. Others include TLDs such as edu, nic, us, live, etc. 3. Insights from 200 Pan-India SMB surveysSources: DomainTools, Industry Interactions with NIXI, Afilias, etc., Verisign Quarterly Reports, Dataquest, nTLDStats, Zinnov Analysis from 200 SMB pan-India surveys
www.zinnov.com Sources: Survey by Ministry of Micro, Small and Medium Enterprises, Government of India, TRAI, Zinnov Analysis
STATES WITH HIGH PENETRATION OF INTERNET USERS INDICATE A HIGHER DOMAIN NAME ADOPTION
TLD Split – by Region(%, 2016E)
Regional Domain Name Penetration
31%
33%
29%
7%
South
EastWest
North
www.zinnov.com Sources: Zinnov Analysis from 200 pan-India SMB surveys
www.zinnov.comNotes: 1. Represents the service distribution of the overall domain name market on the basis of analysis of 1.56 million domain names in India. 2. Excludes the cases where domain name could not be resolved into any of these services. 3. About 27% of domains could not be resolved or incurred some errors such as server error or website coding error. Sources: Zinnov Analysis on attached services
www.zinnov.comNotes: 1. Only 25% of total websites are currently using any CMS applications.Sources: Zinnov Analysis on attached services
www.zinnov.com Sources: Zinnov Analysis on attached servicesNotes: 1. Third party email services penetration is about 2-3% of total domain name count in India
www.zinnov.com Sources: Zinnov Analysis on attached services
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4.9 mn
Total domain name count in India as on June-2016.
Remains the most used TLD with 56% of market share.
Of domain names bought are used as websites.
CAGR for Indian domain name industry in last 3
years (June 2013-2016).
SMBs have preferred buying a .com over
other TLDs owing to TRUST & PROFESSIONAL
image.
Of websites use .com, followed by .in which is
used for ~38% of websites.
~53%
79%
11.9%
>40%
.com
INDIAN DOMAIN NAMEINDUSTRY LANDSCAPEWITNESSED DOUBLE DIGITGROWTH IN RECENT PAST
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