state of gamification in year 2014 czechia
DESCRIPTION
Short speech about state of gamification in Czechia for attendants of Barcamp Hradec Králové.TRANSCRIPT
2014: Gamification at Czech backyard
gamifikace, wft
Gartner says, that...
...all around...
...will be?
reality
dreaming future
pro, bro
Court of Moravia
who the f*ck?!
buzzword
design
not a game
behavioral psychology
applied right way
bread and games
PBL - gamification - playful design
game goal
ehm
process management
human resources
marketing
change management
* (black hat) big data
hard workers
case studies
loyalty
sales
engagement
change of behavior
crm data
loyalty program
creative marketing
standalone mobile game
larp: interactive training
e-learning
?
Petr Pouchlý | Court of Moravia
@Jezevci