state of global snacking: dynamic shifts and changing tastes of global snacking...from euromonitor...

State of Global Snacking: Dynamic Shifts and Changing Tastes

November, 2019

Daniel Enderle, Senior Research Analyst – Food & Nutrition

© Euromonitor International

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The data included in this document is accurate according to Passport, Euromonitor International’s market research database, at time of publication: November 2019

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Euromonitor International

network and coverage

OVERVIEW


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Global Overview

“Snackification” Trends

Health Trends Shape the Market

Snacking as Experience


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Global Overview


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Global snacks market sales

GLOBAL OVERVIEW

Source: Euromonitor International

0 20 40 60 80 100 120 140 160

Australasia

Middle East and Africa

Eastern Europe

Latin America

Western Europe

North America

Asia Pacific

Snacks: Global Market Size in US$ billion by Region, 2019

111

84

7874

64

28

26

79

Chocolate Confectionery Salty Snacks

Ice Cream Sweet Biscuits

Sugar Confectionery Nuts, Seeds and Trail Mixes

Savoury Biscuits Other Snacks

Snacks: Global Market Size in US$ billion by Category, 2019



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Private Label provides retailers differentiation opportunities

GLOBAL OVERVIEW



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“Snackification” Trends

Biscuits and Snack Bars

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Confectionery Savoury Snacks

Bakery Snacks Dairy Ice Cream



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Snacks are taking the place of traditional “sit down” meals

“SNACKIFICATION” TRENDS

+48.7%

+30.8%

+6.4%+4.3%

0%

2%

4%

6%

8%

10%

12%

14%

16%

7-10am (Breakfast) 12-2pm (Lunch) 5-8 pm (Dinner) All Other Times

% o

f R

esp

on

den

ts

“On a Typical Day, at What Time Do You Eat a Snack?”

2011 2017



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The battle for breakfast


0%

1%

2%

3%

4%

5%

Breakfast Cereals Snack Bars Yogurt Sweet Biscuits

CA

GR

%, 2

01

4-2

01

9

Global Breakfast Categories, 2014-2019



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Younger consumers have driven this “snackification” of the food


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Generation Z Millennials Generation X Baby Boomers

% o

f R

esp

on

den

ts

How Many Times per Week Do You Typically Buy a Snack Outside the Home?

0 Times

>1 Time

1-2 Times

3-4 Times

5-6 Times

7+ Times



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Health Trends Shape the Market


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Protein and fiber are crucial for satiety and meal replacement snacking

HEALTH TRENDS SHAPE THE MARKET

0% 1% 2% 3% 4% 5% 6% 7% 8%

Sugar

Salt

Saturated Fat

Fat

Carbohydrates

Fiber

Protein

Calories

Growth in Nutrient Consumption across Western European Snack Categories


NEOH(Austria)

Babybel Cheese & Trail Mix(Portugal)

Could high in protein and fiber snacks become new meal replacements?

Source: www.advantageaustria.org Source: distribuicaohoje.com


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Savory snacks as a global standout

HEALTH TRENDS SHAPE THE MARKET


Cakes

Pastries

Confectionery

Yogurt

Ice Cream

Savory Snacks

Snack Bars

Fruit Snacks

Sweet Biscuits

0,0%

0,5%

1,0%

1,5%

2,0%

2,5%

3,0%

3,5%

4,0%

4,5%

5,0%

$0 $5 $10 $15 $20 $25 $30

CA

GR

%, 2

01

4-2

01

9

Per Capita Sales, 2019

Global CAGR% 2014 – 2019 and Per Capita Sales, 2019 in US$ by Category

Collagen

Grissly(Colombia)

Caffeine

Wrigley Alert(USA)

Ancient Grains

KARG’S(Germany)

Innovation in fortified snacks goes beyond protein and fiber

Source: violey.com

Snacking as Experience

Extra crunch

Milka bis!(Argentina)

Easy portability

Be & Cherry(China)

KitKat Everyday Nuts and Cranberry

(Japan)

Experience goes as far as novel flavors, texture and packaging innovations

Novel Ingredients


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The Rise of the “Green” Shopper

SNACKING AS EXPERIENCE

Source: foodretail.es

Thank you

Daniel Enderle, Senior Research Analyst – Food & Nutrition

[email protected]

https://www.linkedin.com/in/daniel-enderle-81b41369/

For more information please contact:

[email protected]

[email protected]

https://www.linkedin.com/in/daniel-enderle-81b41369/

state of global snacking: dynamic shifts and changing tastes of global snacking...from euromonitor...

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