state of mobile market 1.app store: ~ 1 200 000 2.google market: ~ 1 300 000 3.windows phone store:...
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Modern trends in mobile application developmentOleksandr KrakovetskyiCEO, DevRain Solutions@msugvnua, fb.com/[email protected]
State of mobile market
1. App Store: ~ 1 200 0002. Google Market: ~ 1 300 000 3. Windows Phone Store: ~ 255 000
This statistic contains data on the number of apps available for download in leading app stores in July 2014. As of that month, Android users were able to choose between 1.3 million apps. Apple's App Store remained the second-largest app store with 1.2 million available apps.
State of mobile market
1. Only 2-3% of new publishers will top the App Store or Google Play.
2. Marketing budget ~ $250-500k per app.3. App is not only a development but marketing and
available ways of distribution.4. 80% of all revenues generated 20% of publishers. 5. The time of big players.
Health & Care + Wearables
1. Apple iWatch, Pebble, Samsung Gear, Google Glass
2. Fitness & weight trackers3. Medicine equipment4. Cloud connected
Internet of ThingsIoT refers to the interconnection of uniquely identifiable embedded computing-like devices within the existing Internet infrastructure.
Communication
1. WhatsApp acquired by Facebook for $19B.
2. Skype acquired by Microsoft for $8,5B.
3. Yo! received 1,5 million of investments.
4. Viber acquired by Rakuten for $900 million.
5. Facebook made Messenger as a separated app.
Payment systems & mobile banking
1. Bitcoins and other crypto-currencies.
2. Payments with NFC/QR codes.3. E-commerce growth (Alibaba IPO).4. Mobile banking with augmented
reality (Westpac, New Zeeland), http://futurebanking.ru/post/2587.
5. Mobile payments for food parking/delivery/other services.
New business era
1. Better services: GetTaxi and Uber, indoors navigation, geo services.
2. Privatbank uses iPads as target platform for operators.
3. Integrated task management systems.
4. Programs of loyalty.5. Augmented reality.6. Thematic app stores.
Social & e-gov apps
1. Mobile apps and services of the Government of Moscow.
2. Open data & government data visualization.
3. Red Alert app offers a Yo! update on missile attacks.
