state of product management & your career 2015 - productcamp
TRANSCRIPT
2014-2015 Annual Product
Management & Marketing Survey(and your career)
Todd Middlebrook, Instructor
About the Survey
The 15th Annual Product Management and Marketing
Survey was conducted by Pragmatic Marketing between
November 19, 2014 and December 19, 2014 and was completed by 1,300 product management and
marketing professionals.
The Roster
93%Somewhat
or Very Technical
37%35 to 44
Years Old
44%Have
Master’s Degree
61%MALE
VERSATILE PLAYERSMore than 20% of
respondents have also held the position of product
owner, project manager, business analyst or
programmer.
The Roster
The Roster
For every 1 product manager at a company there are:
WHO MAKES UP THE REST OF ROSTER?
The Roster
WHO IS CALLING THE PLAYS?
Report up through variety of different departments
Clock Management
Clock Management
Clock Management
05h45m
07h51m
13h20m
Clock Management
12h53m
08h43m
16h46m
Clock Management
13h37m
16h35m
24h35m
Clock Management
10h59m33h41m
24h00m
Salary Cap
Total Compensation in Thousands (US Dollars)
Salary Cap
Average Salary (US Dollars)
Salary Cap
Average Salary (US Dollars)
Salary Cap
What Factors determine whether someone made more or less than average salary?
Salary Cap
ST
RA
TE
GY
EX
EC
UT
ION
Pragmatic MarketingFramework™
The market-driven
model for
managing and
marketing
technology
products
ST
RA
TE
GY
EX
EC
UT
ION
Pragmatic MarketingFramework™
The market-driven
model for
managing and
marketing
technology
products
$7,000More time focused on
Strategy Activities
ST
RA
TE
GY
EX
EC
UT
ION
Pragmatic MarketingFramework™
The market-driven
model for
managing and
marketing
technology
products
$7,000More time focused on
Strategy Activities
$9,500More time
determining how to make products fly off
shelf
ST
RA
TE
GY
EX
EC
UT
ION
Pragmatic MarketingFramework™
The market-driven
model for
managing and
marketing
technology
products
$7,000More time focused on
Strategy Activities
$9,500More time
determining how to make products fly off
shelf$11,250
More time discovering new opportunities: interviewing
Customers (5+ hrs/mo), Win/Loss (2+ hrs/mo), AND
Potentials (2+ hrs/mo)
THANK YOU
www.pragmaticmarketing.com/survey