state of qa in digital agencies - sxsw 2014

40
#STATEOFQA IN TODAY’S DIGITAL AGENCIES sxsw 2014

Upload: kt-mcbratney

Post on 01-Dec-2014

273 views

Category:

Marketing


0 download

DESCRIPTION

Slides from the SXSW 2014 panel on the State of QA in Digital Agencies, including why QA matters, 5 key QA challenges, 4 core principles and 10 actionable best practices. Panelists: Kt McBratney (Phenomblue), Ben Currie (GA Communications), Michael Morowitz (R/GA) Moderator: Jim Spillson

TRANSCRIPT

Page 1: State of QA in Digital Agencies - SXSW 2014

#STATEOFQA IN TODAY’S DIGITAL AGENCIES

!

sxsw 2014

Page 2: State of QA in Digital Agencies - SXSW 2014

GLITCH HAPPENS.

Page 3: State of QA in Digital Agencies - SXSW 2014
Page 4: State of QA in Digital Agencies - SXSW 2014
Page 5: State of QA in Digital Agencies - SXSW 2014
Page 6: State of QA in Digital Agencies - SXSW 2014

@JIMSPILLSON

@BENCURRIE

@K_TO_THE_T

@MMOROWITZ

Page 7: State of QA in Digital Agencies - SXSW 2014

WE SUMMITED.

Page 8: State of QA in Digital Agencies - SXSW 2014
Page 9: State of QA in Digital Agencies - SXSW 2014

KEY QA CHALLENGES5

Page 10: State of QA in Digital Agencies - SXSW 2014

1CREATIVE CLIENT SERVICES FOCUS

Page 11: State of QA in Digital Agencies - SXSW 2014

CUSTOM TECHNOLOGY2

Page 12: State of QA in Digital Agencies - SXSW 2014

VARIED SCHEDULES3

Page 13: State of QA in Digital Agencies - SXSW 2014

NON-STANDARD DELIVERABLES4

Page 14: State of QA in Digital Agencies - SXSW 2014

WIDE RANGE OF PLATFORMS5

Page 15: State of QA in Digital Agencies - SXSW 2014

$ $ !

(

Page 16: State of QA in Digital Agencies - SXSW 2014

SHIFT LEFT.

Page 17: State of QA in Digital Agencies - SXSW 2014
Page 18: State of QA in Digital Agencies - SXSW 2014

CORE PRINCIPLES4

Page 19: State of QA in Digital Agencies - SXSW 2014

COMPLETE PROCESS COVERAGE1

Page 20: State of QA in Digital Agencies - SXSW 2014
Page 21: State of QA in Digital Agencies - SXSW 2014

HOLISTIC KNOWLEDGE2

Page 22: State of QA in Digital Agencies - SXSW 2014
Page 23: State of QA in Digital Agencies - SXSW 2014

INDEPENDENT ACCOUNTABILITY3

Page 24: State of QA in Digital Agencies - SXSW 2014
Page 25: State of QA in Digital Agencies - SXSW 2014

TEAM FOCUS4

Page 26: State of QA in Digital Agencies - SXSW 2014

NOW WHAT?

Page 27: State of QA in Digital Agencies - SXSW 2014

IDENTIFY KEY STAKEHOLDERS.1

Page 28: State of QA in Digital Agencies - SXSW 2014

SHARE THE PLAN.2

Page 29: State of QA in Digital Agencies - SXSW 2014

ADDRESS BARRIERS TO SUCCESS.3

Page 30: State of QA in Digital Agencies - SXSW 2014

DON’T REINVENT THE WHEEL.4

Page 31: State of QA in Digital Agencies - SXSW 2014

PROOF OF CONCEPT.5

Page 32: State of QA in Digital Agencies - SXSW 2014

MATCH EXECUTION TO STRATEGY.6

Page 33: State of QA in Digital Agencies - SXSW 2014

DON’T OVER-ENGINEER.7

Page 34: State of QA in Digital Agencies - SXSW 2014

DON’T BUILD UNTIL EVERYONE’S ON BOARD.8

Page 35: State of QA in Digital Agencies - SXSW 2014

DON’T CHANGE YOUR MIND.9

Page 36: State of QA in Digital Agencies - SXSW 2014

MAINTAIN. MAINTAIN. MAINTAIN.10

Page 37: State of QA in Digital Agencies - SXSW 2014

DON’T WORRY, THERE’S A

WHITE PAPER.

Page 38: State of QA in Digital Agencies - SXSW 2014

PANEL.#STATEOFQA @STATEOFQA WWW.STATEOFQA.COM

Page 39: State of QA in Digital Agencies - SXSW 2014

THANKS.#STATEOFQA @STATEOFQA WWW.STATEOFQA.COM

Page 40: State of QA in Digital Agencies - SXSW 2014

How$was$the$session?$

Feedback SXSW$App$$$$$$$$$Session$$$$$$$$$$Feedback$$

1.$Express$yourself$2.$Help$us$get$be?er$$

3.Earn$rewards${Daily$SXSW$Posters$+$Grand$Prizes}$

In$1$minute$