Tony Wright CEO & Founder 972-215-7167 @tonynwright

LinkedINPrimer

Connections FTW!

My History with LinkedIN

• Became a LinkedIN member on March 11, 2004

• I am a “Team Professional” member, meaning I pay 106.49/month for Premium

Features for me and some of my team

• When I first started using LinkedIN, I hacked it to get connections

• I got in trouble and lost my account for 2 months

• I didn’t start really utilizing LinkedIn for anything profitable until about 2 year ago

• Connect with me. I accept all connections. I’m a proud LION since day 1. My

profile is www.linkedin.com/in/tonynwright

@tonynwright

My Rank (it varies daily)

@tonynwright

What’s in My LinkedIN?

• Visually Enhanced Profile

• Increased appearances in

search

• Ability to see who’s viewed

my profile

• Profile View Analytics

• CRM Style contact connections

• 25 inmail credits

• Advanced Search Features

• Teamlink (we have 3

subscriptions)

• Saved Lead Lists

• Recommended Leads

@tonynwright

@tonynwright

Publishing on LinkedIN

• Publishing content on LinkedIN became a thing over the last year, being

rolled out in phases. Most people can now publish long-form content

• Your LinkedIN Homepage is now powered by Pulse, which shows you

content based upon your connections

• You can reach your connections with Pulse pretty well, especially if your

article gets traction

• LinkedIN Influencers get the most reach. You probably aren’t one and

won’t become one.

@tonynwright

Publishing on LinkedIN

• LinkedIN has a basic, but good primer on publishing long-form

content on their site at

http://help.linkedin.com/app/answers/detail/a_id/47445/~/long-

form-posts-on-linkedin---overview

• Go read the above if you want to know the nuts and bolts of

publishing on LinkedIn

@tonynwright

I’ve only posted 2 long-form posts

on LinkedIN

@tonynwright

Digital Sharecropping

• Ongoing debate – is publishing on LinkedIN Digital Sharecropping?

• Here’s my post on LinkedIn about Digital Sharecropping:

https://www.linkedin.com/pulse/article/20140415171149-336028-

my-attempt-at-digital-sharecropping

• TL;DR – I build LinkedIN’s brand when I publish on their platform, so

I don’t, even though I may lose business in the short-term. It’s a

marathon, not a sprint.

@tonynwright

SAMMORNEGRTNDE

• I wanted to see if I could keep a LinkedIN Pulse Post from being

indexed in Google

• I also wanted to see how long it took Google to index a Pulse Post

• I created a test post, using the word “SAMMORNEGRTNDE” which is a

nonsense word that showed no previous Google results

@tonynwright

SAMMORNEGRTNDE

@tonynwright

SAMMORNEGRTNDE Test Results

• The post was put on LinkedIN on August 12, 2014

• I checked every other day to see if the word SAMMORNEGRTNDE

showed up in Google

• Finally, on Friday, September 12 – 4.5 weeks after the the word was

posted (and the day after Pubcon), the word showed up in the SERPs

• As of now, I still have not found ANY way to insure that a LinkedIN

Pulse post can remain out of Google’s index

@tonynwright

Is LinkedIN Long Form content Duplicate Content

• Content published on LinkedIN is, by default, designed to appear it originate from LinkedIN.– Here’s the code from Larry Kim’s LinkedIN Post about the SEO Code of Ethics

• <link rel="canonical" href="https://www.linkedin.com/pulse/article/20141103142649-14611789-why-seos-don-t-need-a-code-of-ethics-from-sempo"

•@tonynwright

Google thinks your content is LinkedIN’s –but it’s still pretty smart

David Baker Blog David Baker SERP

@tonynwright

Google Indexes LinkedIN

• There are currently more than 500,000 LinkedIN Pulse articles indexed in Google

– Think about that – that many posts have been created in a very short amount of time.

• There is no doubt that there is value within the Walled Garden of LinkedIN for relevant Pulse posts

• Outside of LinkedIN, however, these posts must be super-relevant to a long-tail seacher to result in an

activity

– In fact, in most cases, if a Pulse post is not seen in LinkedIN, the author gets no credit (ok, that’s speculation,

but educated speculation)

• The question to ask before publishing is: Is this content so good that it’s going to create a desire for

action amongst my LinkedIN following – or would I be better to put it on my own site where I can

control the calls to action, and have better analytics insight into its performance?

@tonynwright

@tonynwright

So how do I use LinkedIN?

Who’s Looking At Me?

• The first thing I look at every

morning – because I’m

vain…And I want to know

who’s stalking me…

@tonynwright

So how do I use LinkedIN?

Who’s Looking At Me?

• The first thing I look at every

morning – because I’m

vain…And I want to know

who’s stalking me…

@tonynwright

Looking for links in all the right places

Find the ones that can link

• Inmail is the second best link-

building tool besides the old-

fashioned telephone.

@tonynwright

Check out who you are meeting with today

Make sure to look for who you both know

• I look up everyone I am

scheduled to meet with on

LinkedIN before the meeting.

To the right is who I met with

on Friday. He’s looking for a

job.

@tonynwright

Look at what your network is talking about

Participate. If something is good, let them know

• Always look at what your

network wrote. You want

them to do the same for you –

if it’s good, let them know.

Karma, you know. It’s not

always a bitch.

@tonynwright

Find your next EmployeeFor high level employees – there isn’t a better place to find them than LinkedIN

• It costs a lot to post jobs on

LinkedIN – but in my

experience, the candidates are

worth the money.

@tonynwright

Look, there’s a lot to know. I wanted to add more. But I stopped And I’ve just scratched the surface. Let’s do Q&A.

Tony Wright CEO & Founder 972-215-7167 linkedin.com/in/tonynwright @tonynwright

Thank You! Lets connect!