state of the global soft drinks industry in 2014
TRANSCRIPT
TRENDS AND INSIGHTS IN THE GLOBAL SOFT DRINKS MARKET2014
POWERED BY PASSPORT FROM EUROMONITOR INTERNATIONAL
WHAT IS PASSPORT
NEW INSIGHTS: LOCAL PLAYERS SURGE AHEAD
FRAGMENTING DEMAND CREATES OPPORTUNITY
ENGINEERING THE PERFECT DRINK
BEYOND SWEET
PASSPORT: SOFT DRINKS DATA UPDATE FOR 2014
© Euromonitor International
3
A trusted business intelligence source
Helping make informed business decisions
Industries, countries, consumers
Subscription services and custom research
800 analysts in 80 countries
Regional research hubs and industry specialist client support teams
Passport
EUROMONITOR INTERNATIONAL
© Euromonitor International
4
Gateway to global strategy intelligence
Common information architecture for your entire organisation
Industry-standard data and analysis
What is it?
A complete picture of the commercial environment
Monitor your markets, related industries, operating conditions, consumer trends
More efficient information use
What is it for?
Statistics, reports, comment
4,000 products and services
115 million data points
17,000 full text reports: global, regional, country, company
What’s in it?
Passport
OVERVIEW OF PASSPORT
WHAT IS PASSPORT
NEW INSIGHTS: LOCAL PLAYERS SURGE AHEAD
FRAGMENTING DEMAND CREATES OPPORTUNITY
ENGINEERING THE PERFECT DRINK
BEYOND SWEET
PASSPORT: SOFT DRINKS DATA UPDATE FOR 2014
© Euromonitor International
6
Volume growth particularly strong in Asia Pacific and Middle East and Africa as rising disposable incomes in emerging markets increase demand for packaged drinks.
Soft drinks consumption continues to expand
NEW INSIGHTS: LOCAL PLAYERS SURGE AHEAD
© Euromonitor International
7
Global leaders face growing competition
NEW INSIGHTS: LOCAL PLAYERS SURGE AHEAD
Facing increased competition from regional brands, global soft drinks manufacturers must innovate in new product development and brand marketing to remain at the top.
© Euromonitor International
8
Local brands take their seat at the table
NEW INSIGHTS: LOCAL PLAYERS SURGE AHEAD
Across emerging and developed markets alike, regional brands are leveraging a better understanding of local consumers to both mimic global products or create their own flavours and formulations. The idea of a global brand for soft drinks is beginning to lose its mystique and smaller players have benefited.
WHAT IS PASSPORT
NEW INSIGHTS: LOCAL PLAYERS SURGE AHEAD
FRAGMENTING DEMAND CREATES OPPORTUNITY
ENGINEERING THE PERFECT DRINK
BEYOND SWEET
PASSPORT: SOFT DRINKS DATA UPDATE FOR 2014
© Euromonitor International
10
Carbonates lose momentum
NEW INSIGHTS: FRAGMENTING DEMAND CREATES OPPORTUNITY
The growth of RTD tea and bottled water is tied to both health concerns and demand for familiar flavours.
Asian demand is fast leading to a “post-carbonates” world…
© Euromonitor International
11
Regional flavour preferences more important than ever
NEW INSIGHTS: FRAGMENTING DEMAND CREATES OPPORTUNITY
Local flavour preferences are more important than ever - consumers gaining confidence.
The consumer drinks portfolio is growing -knowledge of the latest global flavour trends is growing by the day.
© Euromonitor International
12
Consumers demand more variety, foodservice players take note
NEW INSIGHTS: FRAGMENTING DEMAND CREATES OPPORTUNITY
As consumer demand grows more fragmented, foodservice operators have stepped in with custom, differentiated solutions.
WHAT IS PASSPORT
NEW INSIGHTS: LOCAL PLAYERS SURGE AHEAD
FRAGMENTING DEMAND CREATES OPPORTUNITY
ENGINEERING THE PERFECT DRINK
BEYOND SWEET
PASSPORT: SOFT DRINKS DATA UPDATE FOR 2014
© Euromonitor International
14
Demanding consumers look for added functionality: Everywhere
NEW INSIGHTS: ENGINEERING THE PERFECT DRINK
The growth of energy drinks has spurred further growth in functional beverages as consumers demand more than refreshment from their soft drinks.
© Euromonitor International
15
Energy drinks lead the way with surprising flexibility
NEW INSIGHTS: ENGINEERING THE PERFECT DRINK
The energy drinks market is evolving, with lifestyle positioning becoming dominant in North America and Western Europe, while functionality reigns in Asia.
© Euromonitor International
16
No product is safe from the global sugar backlash - juice manufacturers have been forced to reformulate their products, adding new flavours, cutting sugar, and looking for new production techniques to drive renewed healthy positioning.
Rethinking juice: “Just another soft drink?”
NEW INSIGHTS: ENGINEERING THE PERFECT DRINK
WHAT IS PASSPORT
NEW INSIGHTS: LOCAL PLAYERS SURGE AHEAD
FRAGMENTING DEMAND CREATES OPPORTUNITY
ENGINEERING THE PERFECT DRINK
BEYOND SWEET
PASSPORT: SOFT DRINKS DATA UPDATE FOR 2014
© Euromonitor International
18
In East Asia, there has long been demand for less-sweet RTD teas in most markets.
Japanese manufacturers have experimented with a wide array of flavours, including juice with added salt.
Asian demand changing the global palate?
NEW INSIGHTS: BEYOND SWEET
© Euromonitor International
19
The rise of cocktail culture has led to a growing acceptance of more complex flavours.
The desire to reduce sugar intake while avoiding artificial additives is expected to drive greater demand for naturally low-sugar products.
Changing demographics drive demand for “adult soft drinks”
NEW INSIGHTS: BEYOND SWEET
WHAT IS PASSPORT
NEW INSIGHTS: LOCAL PLAYERS SURGE AHEAD
FRAGMENTING DEMAND CREATES OPPORTUNITY
ENGINEERING THE PERFECT DRINK
BEYOND SWEET
PASSPORT: SOFT DRINKS DATA UPDATE FOR 2014
© Euromonitor International
21
AT, BE, DK, FI, FR,
DE, IE, NL, NO,
PT, ES, SE, CH, TR, GB
BY, BA, BG, HR,CZ, EE, GE
HU, XK, LV, LT, MK, PL, RO,
RU, RS, SK, SI, UK
AZ, CN, HK, IN, ID,
JP, KR, MY, PK, PH,
SG, KR, TW, TH, UZ, VN
AU, NZ
DZ, CM, EG,
IR, IL, KE, MA,
NG, SA, ZA
TN, AE
AR, BO, BR, CL,
CO, CR, DO, EC,
GT, MX, PE, UY, VE
CA, US
Country coverage
PASSPORT: SOFT DRINKS DATABASE UPDATES
© Euromonitor International
22
Soft Drinks
Bottled Water
Carbonates
Concentrates
Juice (new name)
RTD Coffee
RTD Tea
Sports and Energy Drinks
Asian SpecialityDrinks
Revised soft drinks product hierarchy
PASSPORT: SOFT DRINKS DATABASE UPDATES
Fruit/vegetable juice is renamed “Juice” adding one new category, while Asian Speciality Drinks expands to include every market.
© Euromonitor International
23
Asian SpecialityDrinks (2013ed)
Asian Juice Drinks
Asian Still RTD Tea
Cereal/Pulse-Based Drinks
Other Asian SpecialityDrinks
Asian Speciality Drinks: New product breakdown for all markets
SYSTEM REFRESHER
Moved to Juice(2014ed)
Entire Asian Speciality Drinks category in 2014ed, researched in all markets
© Euromonitor International
24
“Fruit/Vegetable Juice” is now known simply as “Juice”.
All of previous year’s categories remain unchanged.
The 2014ed brings the addition of one new category - Cereal/ Pulse-Based Drinks.
This was previously a part of Asian Speciality Drinks.
Juice
100% Juice
Nectars
Juice Drinks
Fruit-FlavouredDrinks
Cereal/Pulse-Based Drinks
Juice: New name, and one new category
PASSPORT: SOFT DRINKS DATABASE UPDATES
© Euromonitor International
25
A new breakout across 80 markets.
Includes non-soy based packaged or fountain variants -unpackaged, home-made products are excluded.
Products made from concentrates are included here if served in RTD form.
Any products sold as dairy substitutes are excluded from this category -instead tracked in Non-Dairy Milk Alternatives in Packaged Food on Passport.
Includes products such as mageu in South Africa and boza in Bulgaria.
Understanding cereal/pulse-based drinks
PASSPORT: SOFT DRINKS DATABASE UPDATES
© Euromonitor International
26
Grocery Retailers
Modern Grocery Retailers
Convenience Stores
Discounters
Forecourt Retailers
Hypermarkets
Supermarkets
Traditional Grocery Retailers
Food/Drink/Tobacco Specialists
Independent Small Grocers
Other Grocery Retailers
Expanded distribution channel breakout for volumes
PASSPORT: SOFT DRINKS DATABASE UPDATES
Volume distribution now includes modern versus traditional grocery retailing channels.
This is a highly valuable distinction for manufacturers looking to plot distribution strategy.
© Euromonitor International
27
Includes lactic acid drinks such as Calpis and Calpico.
Includes peanut milk products - Yinlu is the leading global brand.
Vinegar drinks, such as Hong Cho, are also included.
All juice drinks and RTD teas are now counted only in juice drinks and RTD tea subcategories.
Asian Speciality Drinks: New category for all markets
PASSPORT: SOFT DRINKS DATABASE UPDATES
© Euromonitor International
28
Data types offer multiple angles for understanding
PASSPORT: SOFT DRINKS DATABASE UPDATES
The following data types remain available for all 80 soft drinks markets:
Off-trade volume/on-trade volume/total volume
Volume conversion to 8oz or 12oz servings, 192oz cases, hectolitres or gallons
Off-trade RTD volume/on-trade RTD volume/total RTD volume - for making like-for-like comparisons between concentrates and other soft drinks categories
Off-trade value rsp/on-trade value rsp/total value rsp
msp/rsp conversions
© Euromonitor International
29
Other measures and shares can be accessed using colour-coded buttons, including:
Company shares
Brand shares
Pricing data - what is on the shelf in stores across 80 markets
Off-trade vs on-trade sales
Bulk vs non-bulk product sales of still bottled water (off-trade only)
Chilled vs ambient (juice only)
Flavours
Shares, measures and pricing data add nuance
PASSPORT: SOFT DRINKS DATABASE UPDATES
© Euromonitor International
30
Value sales per litre in both off-trade and on-trade terms can be viewed.
Value conversions are available in major global currencies.
View historic or forecast data in current (nominal) or constant (real) terms.
Unit prices offer further comparisons
PASSPORT: SOFT DRINKS DATABASE UPDATES
US$2.90Per litre for regular cola in Australia
US$4.00Per litre for still bottled water in Norway
© Euromonitor International
31
System improvements for previous edition: SD2013
PASSPORT: SOFT DRINKS DATABASE UPDATES
Refreshed data content and analysis
Updated market sizes, shares and forecasts for 80 markets including new 2014-2018 forecasts.
New country reports, global briefings and updated opinion articles on Passport.
Refined product coverage
Added Cereal/Pulse-Based Drinks to product coverage and simplified classification of Asian Speciality Drinks.
Improved retail channel distribution
Introduced a new volume distribution hierarchy to reflect the distinction between modern and traditional grocery retailing channels.
© Euromonitor International
32
Videocasts and PodcastsDatagraphics
Global Briefings Competitor Analysis
Strategic analysis for greater insight
PASSPORT: SOFT DRINKS DATABASE UPDATES
© Euromonitor International
33
Soft Drinks in Latin America: Keeping a Global Bright Spot Bright
Soft Drinks Global Corporate Strategy
Carbonates: Can New Markets Keep Growth Fizzing?
Bottled Water: Finding the Profit Amidst the Volume
Recently-published company and global reports
PASSPORT: SOFT DRINKS DATABASE UPDATES
Groupe Danone
Red Bull GmbH
Eckes AG
PepsiCo Inc
Cott Corporation
Suntory Holdings Ltd
© Euromonitor International
34
Tell the whole story with Euromonitor International data
PASSPORT: SOFT DRINKS DATABASE UPDATES
Survey Cities
CAMI Consulting
© Euromonitor International
35
Leader in our field
Recognised, trusted brand
Strong, credible source
Company
Investment in quality research
Truly global infrastructure
Complete, detailed insights
Research
Quality delivery systems
Hands-on client support
Strong return on your research investment
Delivery
Conclusion: Why Passport?
PASSPORT
THANK YOU FOR LISTENINGRequest a live consultation and our experts will contact you to set up a free, no obligation demonstration of our award winning database today.