state of the net issue 18 - latest internet trends and analysis
DESCRIPTION
Changing media habits is the theme of the Autumn 2010 edition of State of the Net. It also covers trends in reputation management, eCommerce, digital advertising, the digital economy and social media.TRANSCRIPT
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State of the Net
September 2010
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www.amas.ie
State of the Net issue 18, Autumn 2010
Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association
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Contents
1. Changing media habits2. Digital advertising 3. Broadband4. Digital economy 5. eCommerce6. Social Media7. AMAS what we do
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Changing media habits
Source: Apple’s App store for Ireland, accessed on 31 August 2010
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Changing media habits
Source: KPMG, Consumers and Convergence IV, July 2010. Global survey covering 22 countries. Data is based on a sample of 300 respondents in Ireland and 410 respondents in the UK Source: OECD, the evolution of news and the internet, June
2010 (includes both online and offline revenues of traditional newspaper)
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Digital advertising – Europe
Source: IAB Europe, AdEx 2009 Internet advertising spending in Europe.
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Digital advertising – Ireland
Source: IAB Ireland and PwC, Online Adspend Study 2009
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Broadband
Source: ComReg Quarterly Key Data Report, July 2010
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eCommerce
Source: Consumer Commerce Barometer, which covered 25 countries and 36 product categories, Irish data based on a sample of 2,000, data compiled April 2010
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Digital economy
Source: Economist Intelligence Unit, Digital economy rankings, June 2010
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Social media
Source: Facebook, Jan 2009 - Aug 2010
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AMAS: what we doAMAS is an internet consultancy with a simple goal – help our clients to exploit the internet.
Large corporates, government bodies and, increasingly, high-potential businesses retain us to develop and help implement internet strategies.
We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet.
Services:
• Strategy• Research• User experience• Content• Training • Marketing• Project management
Contact Aileen O’Toole, Managing Director on +353 1 6610499 or [email protected]