state of the net issue 23, winter 2011 - smartphones, mobile internet, intranets, online trends

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www.amas.ie State of the Net December 2011 www.amas.ie

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Page 1: State of the Net issue 23, Winter 2011 - smartphones, mobile internet, intranets, online trends

www.amas.ie

State of the Net

December 2011

www.amas.ie

Page 2: State of the Net issue 23, Winter 2011 - smartphones, mobile internet, intranets, online trends

www.amas.ie

State of the Net issue 23, Winter 2011

Published by online consultancy AMAS, www.amas.ie in association with the Irish Internet Association, www.iia.ie

Page 3: State of the Net issue 23, Winter 2011 - smartphones, mobile internet, intranets, online trends

www.amas.ie

Contents

1. Smartphones owners Ireland 2. Profile of smartphone owners 3. Broadband 4. Children online – hours 5. Children online – activities 6. eCommerce 7. eGovernment availability 8. eGovernment activities 9. Irish digital advertising market10. Social media

Page 4: State of the Net issue 23, Winter 2011 - smartphones, mobile internet, intranets, online trends

www.amas.ie

Smartphone owners Ireland

Source: Behaviour & Attitudes for Return2Sender, national survey among 1,000 adults. June 2011

Page 5: State of the Net issue 23, Winter 2011 - smartphones, mobile internet, intranets, online trends

www.amas.ie

Profile of Irish smartphone owners

Source: Behaviour & Attitudes for Return2Sender, national survey among 1,000 adults. June 2011

Page 6: State of the Net issue 23, Winter 2011 - smartphones, mobile internet, intranets, online trends

www.amas.ie

Broadband uptake

Source: ComReg Quarterly Key Data Report, September 2011

Page 7: State of the Net issue 23, Winter 2011 - smartphones, mobile internet, intranets, online trends

www.amas.ie

Children online – hours

Source: ISPCC, Children and the internet: “This will come back to bite us in the butt.” Published Oct 2011

Page 8: State of the Net issue 23, Winter 2011 - smartphones, mobile internet, intranets, online trends

www.amas.ie

Children online – activities

Source: ISPCC, Children and the internet: “This will come back to bite us in the butt.” Published Oct 2011

Page 9: State of the Net issue 23, Winter 2011 - smartphones, mobile internet, intranets, online trends

www.amas.ie

eCommerce

Page 10: State of the Net issue 23, Winter 2011 - smartphones, mobile internet, intranets, online trends

www.amas.ie

eGovernment availability

Source: Digitizing Public Services in Europe; 9th Benchmark Measurement; Eurostat, Information Society Statistics, 2010

Page 11: State of the Net issue 23, Winter 2011 - smartphones, mobile internet, intranets, online trends

www.amas.ie

eGoverment activities

Source: Digitizing Public Services in Europe; 9th Benchmark Measurement; Eurostat, Information Society Statistics, 2010

Page 12: State of the Net issue 23, Winter 2011 - smartphones, mobile internet, intranets, online trends

www.amas.ie

Irish digital advertising market

Page 13: State of the Net issue 23, Winter 2011 - smartphones, mobile internet, intranets, online trends

www.amas.ie

Social media

Page 14: State of the Net issue 23, Winter 2011 - smartphones, mobile internet, intranets, online trends

www.amas.ie

AMAS: what we doAMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies.

We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet.

Services:• Strategy• Research• User experience• Content• Training• Marketing• Project management

Contact Fiachra Ó Marcaigh on +353 1 6610499 or [email protected]

Follow us:For digital research and insights, follow AMAS on Twitter@AMASinternet