Stationary Shop

Introduction

What do you often see nearby school, offices, universities?

Why stationery shop?

Path of the Writing 1) Egyptian Animal skin parchmentPapyrus paper (200 years)

2) ChineseBamboo and woodLinen

3) German (Press printing)Reduced the practice of hand-written documentsIncrease demand of paper

Business case studySaujana Stationary & Sports Centre ( Sky Posperities Bhd.Sdn)Jerantut, Pahang

Vision ArtBandar Sunway, Selangor

Vision Art Details• 25 years since 1991• Located at 3, Jalan PJS 11/28, 46150 Bandar Sunway, Selangor,

Malaysia. • 10-15 employees• Primary selling art materials• Family run business• Not much knowledge about others business according to the owner’s

wife currently his co-worker

Service Provided

• Cater for Art Materials• Providing daily stationery• Specialize size printing such as A0, A1• Retailer for specify materials

Vision Art Account Report

• Capital for the business RM15,000.00• Profit roughly per year RM100,000.00 (according to the owner)• Main income is from students (Taylor’s, The One and others)• No other branches and not planning to expand• Current competitor was Art Friend and Popular as well • Art Friend has more branches but the pricing is high • No seasonal sales made or any membership

Saujana Stationery & Sport Centre

• 19 years since 1997• Located at 32 Jalan Zapin Indah 2, Jerantut, Pahang• 2-3 employees• Primary selling stationery• Family run business• Uncle Sky is in the business since he was 13yrs old• Experienced and stable relation of supplier

Services Provided

• Supply daily stationery• Selling schools and sport products like shoes, badminton raquet• Direct supply for government and private offices• Printing and photo copying

Vision Art Account Report

• Capital for the business is Rm15,000.00• Profit roughly per year RM100,000.00• Main income is from students, government offices• Have 2 shops then currently 1 left• Current competitors has 7-8 shops in Jerantut including supermarkets(competing but no affect much)• No seasonal sales made or any membership

Competition Analysis

Factors Vision Art Saujana StationeriesTypes of Business Family Run Family RunProducts Primarily Art Materials Basic Writing Stationery and Sports

Gears

Services Specified Photocopying and Printing Printing and photocopying

No. Employees 10 - 15 2 - 3Scale/No. Outlets Small Scaled – 1 outlet Small Scaled – 1 outletTarget Customers Students

University Students

Students

Primary

Secondary

Workers

Office Workers

Teachers

Average Annual Income RM 100,000 RM 100,000Competitors ArtFriend

Weststar Art Shop

MR D.I.Y

Sri Jerantut Stationeries

Product Differences

Vision Art Saujana Stationery & Sport Centre

Services DifferencesVision Art Saujana Stationery & Sport Centre

Targeted Marketing Vision Art Saujana Stationery & Sport Centre

CompetitorsVision Art Saujana Stationery & Sport Centre

Market Survey & Opinion

Word of advice from the Owner Vision Art• Trust• Experience• Think before committing it

• Investment• Trust• Relationship between supplier• Honesty • Patient

Word of advice from the Owner Saujana Stationery

Conclusion