Presented By:- Sudipto Hizli - 70 Sony Mathews - 68 Sharon Pangeth - 64 Chaitali Dhopatkar - 16 Shad Ansari- 63

To,Prof Samir Virani

Index

Company ProfileProduct LineImportance of statistical study Research methodologyQuestionnaireFindings Conclusion

COMPANY PROFILE

Pizza Hut was founded on 15/06/1958 by Dan & Frank Carney in Wichita, Kansas, USAIt is a subsidiary of Yum! Brands.Inc American Restaurant chain & International FranchiseMore than 13,000 outlets world wide Products: Different styles of Pizza, Salads, Pastas, Chicken Wings, Breadsticks, Garlic bread & Desserts.Specializes in Thin & Crispy PizzasOffers Dine-in service at its red-roofed restaurants as well as carry out & delivery system

COMPANY PROFILE

Domino’s Pizza was founded on 10th June 1960 by Tom & James Formerly the name was “Dominicks” and in 1967 it was renamed as Domino’s Pizza American Restaurant Chain & International Franchise More than 14,000 outlets world wide Products: Italian-American Pizzas, Traditional Pizzas, Pastas, Bread Bowls & Oven Baked Sandwiches Specializes in Thick Crust Pizzas & Choco Lava cakes Offers dine-in service at its restaurants with 30 minute delivery system.

Product Line

Pizzahut• Pastas • Sandwiches• Pan pizza• Thin crispy pizza• Stuffed crust pizza• Soups and Salad• Deserts• Beverage• Garlic Breads

Dominos• Simple veg pizza• Regular pizza• Medium pizza• Large pizza• Cheese burst• Non-veg pizza• Garlic bread• Cheese garlic bread• Garlic Breadsticks• Chicken wings• Beverages• Deserts

Future Prospects

• Pizza Hut is all set to undergo a change of positioning in the Indian market. The fast food retail chain plans to shift its focus from pizzas to full meals and 'treat bundles'. In the process, the group is set to change its punchline from "Good Time, Great Pizzas" to "Treat You Just Can't Beat“. Arvind Mediratta, chief marketing officer of Yum Restaurants International for the Indian subcontinent, told ET, "Treats play a significant role in our day-to-day life.

• Also Pizza Hut, the flagship brand of Yum! Brands Inc, plans to launch 40 more restaurants across the country

PIZZAHUT

•Domino's Pizza is looking at opening 150 outlets throughout the Asia-Pacific region, including 15 in Malaysia by year-end.•The company is looking for master franchise to open up its chain of food businesses in Hong Kong, Bangladesh and Sri Lanka, in where it has yet to have a presence.•Domino’s Pizza is planning to use a remote-controlled helicopter – the DomiCopter – to deliver food. Resembling a Call of Duty-style UAV, but with pizzas instead of machine guns, the DomiCopter is set to take the pizza delivery world by storm.

Dominos

Importance of Statistical Study

Whether designing new products, streamlining a production process or evaluating current vs. prospective customers, today’s business managers face greater complexities than ever before. Running a shop on instinct no longer suffices. Statistics provide managers with more confidence in dealing with uncertainty in spite of the flood of available data, enabling managers to more quickly make smarter decisions and provide more stable leadership to staff relying on them.

Methodology

•Preparing a questionnaire of two diffferent pizza brands using different variables

•Where people had to rate it on the scale of 1 to 5

•Data was collected from the people who had visited both pizzahut and domino’s

•The sample size taken into consideration was 60

•The mean of all variables was calculated and was further considered for the statistical study.

Limitations•Non probabilistic technique of “convenience sampling” has been used which can skew the analysis. •The sample size has not been statistically computed but is chosen on discretion of the group.•It is assumed that sample represents the population.

QuestionnaireSR NO. VARIABLES PIZZAHUT DOMINOS

1. PIZZA

2. DESERTS

3. BEVERAGES

4. AMBIENCE

5. QUANTITY

6. VALUE FOR MONEY

7. BRAND LOYALTY

8. OUTLETS

9. CUSTOMER SERVICE

10. VARIETY IN MENU

Mean Median Mode Standard Deviation

Karl Pearson’s coefficient of correlation

Correlation between Quantity and value for money

PIZZA 24 6 412.62933094

DESERTS 12.62933094

BEVERAGES 24 6 411.66190379

AMBIENCE 24 10 3

13.17193987QUANTITY 24 5 4

14.43952908 0.723VALUE FOR MONEY

28 6 413.80217374

BRAND LOYALTY

24 4 3

16.77796174OUTLETS 24 1 4

15.93737745CUSTOMER SERVICE

24 6 312.509996

0.819Variety in Menu

24 12 3

12.02081528

Findings :- Pizza Hut

Mean Median Mode Standard Deviation

Karl Pearson’s coefficient of correlation

Correlation between Quantity and value for money

PIZZA 12 8 3 12.24744871DESERTS 12 16 3 9.486832981BEVERAGES 12 16 3 11.42365966AMBIENCE 12 4 3

14.2126704QUANTITY 12 8 3 13.36038922 0.845VALUE FOR MONEY

10 9 310.12422837

BRAND LOYALTY

12 14 211.89537725

OUTLETS 14 18 213.26649916

CUSTOMER SERVICE

12 8 29.486832981

0.87Variety in Menu

12 13 310.83974169

Findings :- Dominos Pizza

CORRELATION BETWEEN QUANTITY AND VALUE FOR MONEY

PIZZA HUT - 0.72332DOMINOS - 0.84465

INTERPRETATION : With both having a + relation, Dominos have a higher value thus we can conclude than there is a strong relation with the quantity offered by these outlets to which customers rate them as value for money.

DOMINO’S - 1

PIZZA HUT - 0

Pearsons Correlation between customer service and variety in menu

Pizza Hut - 0.8193 Dominos - 0.8703

Interpretation: DOMINOS having a higher + relation, we can conclude that customer service and variety in menu are two main factors which goes hand to hand ,essential to win hearts of customers.

DOMINO’S - 1

PIZZA HUT - 0

Brand loyalty Bar diagram

10

5

10

15

20

25

30

Brand loyalty of Pizzahut Brand loyaty of Dominos

Interpretation :With the above representation, customers of PIZZZA HUT have greater Brand loyalty compared to DOMINOS.

DOMINO’S - 0

PIZZA HUT - 1

Availability

63%

27%

10%

Outlet Pie-chart of Pizzahut1 2 3 4 5

26%

40%

34%

Outlet Pie-chart of Dominos1 2 3 4 5

Interpretation: With over a quarter % of people stating the availability of PIZZA HUT is much higher than DOMINOS

DOMINO’S - 0

PIZZA HUT - 1

Ogive relation between Dominos and Pizza Hut -Ambience

1 2 3 4 50

10

20

30

40

50

60

70

DOMINOS

Less than Ogive More than Ogive

PIZZA HUT

1 2 3 4 50

10

20

30

40

50

60

70

Less than More than

Interpretation: Comparing both the ogives, Dominos have a higher central tendency than Pizza hut , while Pizza Hut has a higher satisfying customer with its ambience

DOMINO’S - 0

PIZZA HUT - 1

2007 2008 2009 2010 20110

1000

2000

3000

4000

5000

6000

7000

8000

Sales Chart

Dominos

Pizzahut

Rs. I

n m

illio

n

CONCLUSION• With the statistical equations and methods

applied to the raw data collected from the sample, Pizza Hut has outrun Dominos with a high score of 3 out of 5.

• So we suggest Dominos should work on building its Brand Loyalty, Availability and Ambience .

• While Pizza Hut must continue with its good image ,and work on its sales strategy.

THANK YOU