Leveraging Social Media

To Recruit Tomorrow’s Talent Today

August 29, 2013

Presented By:Brian

Rhonemus

• Statistics & overview of the social media landscape

• Benefits of a social recruitment market

• How to leverage social media to find candidates

• Tips for being a company brand ambassador on

LinkedIn, Facebook & Twitter profiles

• Social media compliance

• Q & A

Agenda

• What do you believe the percentage is of job seekers & candidates that are using social media today?

• In the SHRM survey from April 2013, 77% of respondents currently say they use social networking for that purpose.

Statistics of the social media recruitment market

• Online tools creating real-time, relevant and targeted two-

way communication utilized by individuals & organizations:

• Facebook

• LinkedIn

• MySpace

• Twitter

• You Tube

• Digg

• Stumble Upon

• Blogs

Social media landscape

Members Worldwide

+2 newMembers Per Second

100M+Monthly Unique Visitors

225M+

Example LinkedIn: A global pool of talent

North America: 80M+

Latin America and Caribbean:

20M+

Europe, Middle East and Africa:

50M+Asia Pacific:

37M+

Monthly uniques source:Comscore

According to Jobvite Social Recruiting Survey:

• Over 90% of employers will use social recruiting in 2012

• 66% of companies now recruit via Facebook; over half use Twitter and almost all use LinkedIn

• 43% of respondents felt that the quality of applicants has improved thanks to social media

• 20% said it takes less time to hire when using social recruiting

Statistics of the social media recruitment market

Agencies turn to social media to reach more candidates, whether active or passive

7

Passive>80

%

225M+

Active<20

%members

Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the Adler Group©2013 LinkedIn Corporation. All Rights Reserved. 7

Job Boards

• Over 80% of the candidate pool is passive

• Attracts a younger, tech savvy candidate pool to your

organization

• Nurturing relationships, keeping employees engaged,

creating a great work culture and showcasing your

company brand is becoming increasingly more important

• Social Media allows you to do just that

Get ready for the 2020 workplace

• Find hard-to-reach candidates

• Reach higher quality candidates

• Increase ROI

• Be the employer of choice

• Diversified talent pool

Social media recruitment benefits

• CareerBuilder & Monster vs. LinkedIn

• LinkedIn Recruiter

• Job Slots

Where did ASG start?

Answer some of these questions to help you

• What are your organization’s overall corporate goals?

• What does our workforce plan look like in

relation to those corporate goals?

• Where do we have talent gaps based on our

workforce plan?

Where to start

• What kind of technology is attractive to the

types of candidates we need?

• What level of resource commitment are we

willing to make?

• How will we keep our content fresh?

• When do we start?

Where to start

• Establish a plan

• Check your brand image

• Intertwine social media pages

• Engage with potential candidates

Launch social recruiting

• Brand your profile

• Develop your network

• Position yourself as a leader

• Leverage LinkedIn as a part of your unified brand strategy

How to leverage & build your brand on LinkedIn

• Flawless profile

• Humanize your profile

• Custom URL• Headline – position yourself for the highest visibility for

your specific candidate pool

• Summary – brief, spice up about your company

• What is it about your job that you love?

Brand your profile

• Flood profile with keywords including your headline

• Display samples of your work – presentations & videos

• List websites you own, example blog

• Do a book review, show nonprofit involvement

• Get recommendations / skill endorsements

Brand your profile

• Import your contacts

• Be open & available – accept contact requests

• Leave your email address

• Promote your URL – email signature, resume

• Update your status

Develop your network

• Start a group

• Join groups & start discussions

• Follow companies & influencers

• Start an event such as a networking event

• Create survey to promote dialogue

• Attend a networking event

• Ask & answer questions

Position yourself as a leader

• Based on two important elements of your employer brand:

Talent Brand Engagement

Talent Brand Index = __________________

Talent Brand Reach

Utilize the Talent Brand Index

• Talent Brand Reach: Talent that is familiar with you as an employer

• Includes # views of employees profiles & # of connects with employees

• Talent Brand Engagement: Talent that is interested in you as an employer

• Researching your company & career pages• Following your company• Viewing jobs & applying

Utilize the Talent Brand Index

• Supplement with Facebook & Twitter in addition to blogs, etc.

• Keep your online presence consistent same avatar, full company name, branding statement

• Make sure information is up-to-date

Leverage LinkedIn as part of your brand strategy

• The Huntington National Bank Careers Group• BBB Industries Group• First Solar Company Page• Cole Taylor Company Page• Doeren Mayhew Company Page • Hella Corp Company Page

LinkedIn group & page examples

• Know your audience• Decide on your branding strategy• Set your privacy settings• Fill out your profile completely• Import contacts and grow your network• Update your status• Start a group or a page• Join or start an event in your area• Link out to your Facebook profile• Feed your social networks

Key steps to build your brand on Facebook

• Share appropriate information• Decide what audience you want to connect

with• Be mindful of what you share as it could

impact people’s perception of you

Know your audience

• Based not only on your target audience, but also your organization’s goals

• Showcase your company’s expertise

• Use your brand to shape perceptions online in a positive light and secure a good reputation

• Choose appropriate links & media in your newstream

Decide on your branding strategy

• Depending on your company’s goals, you may set certain restrictions or permissions for sections of your company’s profile

• If you are looking to become more visible in your industry – make your company profile public

Set your privacy settings

• Facebook is a great platform to paint a picture of who your organization is

• Reconnect with fellow alumni or past colleagues

• In contact information field, list any websites your company owns & links to other social media sites

Fill out your profile completely

• Monthly, go through the process of

importing from your email accounts

• Use Facebook Connect on your blog

Import contacts & grow your network

• Use a group to bring people together in your industry, become valuable contributor to your community & market your company’s product

• Share links, videos, photos and start discussions

Start a group

• Use pages for brands

• Pages resemble your FB profile

• Customize Facebook URL to company name

for example www.facebook.com/asgteam

• Pages help your brand go viral

• Pages rank in Google and you can use it for your professional career, keeping your personal private

Start a page

• By opening up an event to everyone, you can meet and discover new people who have a shared interest and can support your career

• Events are cataloged

• By starting an event, you’re positioning yourself as a leader and an expert – great for your personal brand

Join or start an event in your area

• Share your Facebook link to other sites

• Build your friend list so you have people to market to in the future

• Think profile as a digital asset & grow that asset over time

Link out to your Facebook profile

• Link social media profiles together so you only have to update one time

• Use RSS feeds to import blog titles

Feed your social networks

• Start following people and institutions

• Relevant people in your field & become their follower

Twitter: “It’s about who you know”

Twitter: “It’s about who you know”

• Tweet about relevant topics such as specific niche, professions, industry advice, specific companies, etc.

• Start re-tweeting (forwarding)

• Write notes to followers using the “@” symbol and their Twitter handle

• Tweet about articles relevant to your industry or links you find intriguing

• Example – Energy Recruiter posts an article on natural gas extraction

Create Twitter content

• Use hash tags - #Tweetmyjobs

• Search in the Twitter home page to see what is happening now

• Job search accounts that are dedicated to company, field, job type or region

• @simplyhired, @chicagowebjobs

Job search tools & resources

• Social Media Policy – more than rules, a strategy

• Companies not evolving into this approach to social media have even more to lose

• Overly restricting social media use is counter-productive

• Broad policies often lose the chance to help guide employees into respectful social network habits & even act as “brand ambassadors” for the company

Social media compliance

• Good starting point for establishing guidelines – The 5 R’s

• Reason

• Represent Yourself

• Responsibility

• Respect

• Restraint

Social media policy guidelines

Questions?

Thank You!