status report 2015 – 2017 (july)...page 3 mib status report 2015 - 2017 1. introduction the...

Division of Marketing & International Business

Status Report

2015 – 2017 (July)

This report was compiled by Dr. Khoo Hong Meng and Professor Wee Chow Hou with valuable contributions from other members of the MIB Division.

MIB Status Report 2015 - 2017

Contents

1. INTRODUCTION .......................................................................................................................... 3

2. STAFF MEMBERS ....................................................................................................................... 4

3. INSTITUTE ON ASIAN CONSUMER INSIGHT (ACI) .......................................................... 9

4. STAFF ACHIEVEMENTS ......................................................................................................... 16

5. RESEARCH PUBLICATIONS .................................................................................................. 17

JOURNAL PAPERS .................................................................................................................................................... 18 BOOKS .................................................................................................................................................................. 22 BOOK CHAPTERS ..................................................................................................................................................... 22 CASES ................................................................................................................................................................... 23

6. RESEARCH GRANTS ................................................................................................................ 24

7. TEACHING .................................................................................................................................. 25

UNDERGRADUATE ................................................................................................................................................... 25 MARKETING ........................................................................................................................................................... 25 TECHNOLOGY ENABLED LEARNING (TEL) ..................................................................................................................... 26 PHD ..................................................................................................................................................................... 27

8. SERVICES .................................................................................................................................... 30

9. SEMINAR SERIES...................................................................................................................... 33

10. INDUSTRY RELATIONS ........................................................................................................ 41

PROFESSIONAL ATTACHMENT FOR UNDERGRADUATE ..................................................................................................... 41 GRADUATE EMPLOYMENT ......................................................................................................................................... 41

11. STUDENT ACTIVITIES .......................................................................................................... 42

THE MARKETING CLUB ............................................................................................................................................. 42

12. PROFILE OF OUR PHD STUDENTS .................................................................................... 43

PHD STUDENT PUBLICATIONS .................................................................................................................................... 46

13. STAFF CONFERENCE & SEMINAR PRESENTATIONS ................................................. 48

14. MIB FACULTY IN THE MEDIA ............................................................................................ 49

15. STUDENT/ALUMNI ACHIEVEMENTS ............................................................................... 52


1. Introduction The faculty of the Marketing and International Business (MIB) Division is global and diverse, with more than half hailing from North America, Europe and the Asia-Pacific region. A good proportion of our faculty members have extensive business experience and many continue to consult for major corporations in the region, bringing to their teaching and research industry-relevant scholarship. We support our students’ activities through the Marketing and Tourism-Hospitality clubs. We also serve the academic community by engaging in professional activities, forming relationships with industry through research collaborations mainly through the Institute on Asian Consumer Insight (ACI), and securing professional training for our students. The ACI, under the purview of MIB, brings academia closer to the industry through various approaches. For the past three years, the ACI has funded 35 research projects, launched two Pan Asian research studies, shared new founded knowledge through its online portal: Insight+, offered numerous executive education and training programmes, and organized three national level conferences. The division has grown in terms of faculty and student numbers. We extend a warm welcome to new faculty: Elaine Chan and Thomas Allard. We also welcome our new PhD students, Zhang Xueli and Bharti Mehak. The division has also garnered a number of accolades. Our faculty continues to extend the list of honours and awards. In 2016, Prof Gemma Calvert was voted Top 50 Asian Women Leaders by CMO Asia in 2016, and Dr Elison Lim Ai Ching and Dr Ali Faraji-Rad had won the division’s Teaching Excellence and Research Excellence Award respectively. Our heartiest congratulations go to:

Gemma Calvert Voted Top 50 Asian Women

Leaders for 2016, CMO Asia, 2016

Elison Lim Ai Ching Best Teacher of MIB, 2016

Ali Faraji-Rad MIB Research Excellence

Award, 2016


Our PhD students, Madan Shilpa and Li Shaobo Kevin had also brought home the Excellent Student Teacher Award 2016. Further details of these and other developments during 2015-2017 are given in the various sections of this report.

2. Staff Members

Full Professors

Wee Chow Hou Professor and Head PhD (University of Western Ontario) Expertise: Applications Of Chinese Classics To Business. Courses: Sun Zi Bingfa - Applications To Business & Marketing Strategies, Chinese Classics - Applications To Business & Marketing Strategies

Gemma Calvert Professor & ACI Research & Development Director DPhil (Oxford), CPsychol, FRSA Expertise: Neuromarketing, Multisensory Systems, Implicit Behaviour

Associate Professors

Joan C Henderson Associate Professor PhD (Edinburgh University) Expertise: Heritage Tourism, Destination Marketing And Crisis Management Courses: Tourism and Hospitality Management, Tourism and Society

Lam Shun Yin Associate Professor PhD (University of Western) Expertise: Services, retail and Internet marketing; customer loyalty Course: Marketing Communications

Lewis Lim Associate Professor (Practice) PhD (Indiana University) Expertise: Competitive Marketing Behavior, Pricing Management Capabilities, Marketing Organization Issues, International Marketing Strategy Courses: Marketing Strategy, Accountable Marketing Decisions, Driving Market and Financial Performance, New Venture and Entrepreneurial Marketing


Sharon Ng Sok Ling Associate Professor PhD (University of Minnesota) Expertise: Branding And Cross-Cultural Consumer Behavior Course: Strategic Brand Management, Seminar in Consumer Behaviour

Elaine Chan Associate Professor PhD (Hong Kong University of Science and Technology) Expertise: Consumer Psychology, Goals and Motivation, Attitudes and Persuasion Course: Marketing

Assistant Professors

Julien Cayla Assistant Professor PhD (University of Colorado) Expertise: consumer culture theory; ethnography; organizational theory; cultural anthropology Course: Market Behaviour

Charlene Chen Assistant Professor PhD (Columbia University) Expertise: Consumer Affect Regulation, Motivation and Self-Regulation, Emotions in Decision-Making, and Consumer Well-Being

Ali Faraji-Rad Assistant Professor PhD (BI Norwegian Business School) Expertise: Role of Feelings and Motivations in Decision Making, Feeling of Uncertainty, and Reward Seeking Behavior Courses: Market Relationships and Consumer Behavior

Xun Irene Huang Assistant Professor PhD (Chinese University of Hong Kong) Expertise: Consumer Psychology and Information Processing, Specific Emotions, Sensory/Physical Experiences, and Embodied Cognition Course: Market Relationships


Elison Lim Ai Ching Assistant Professor PhD (National University of Singapore) Expertise: Emotions, Culture, Language, Advertising Courses: Consumer Behaviour, Seminar in Consumer Behaviour

Sadat Reza Assistant Professor PhD (York University, Canada) Expertise: Microeconometrics, parametric and semiparametric duration models, social influence analysis, demand system estimation Course: Marketing Research

Shi Hongyan Assistant Professor PhD (University of Illinois at Urbana-Champaign) Expertise: Distribution Channel, Pricing, Advertising, Competitive Strategy; Game Theory Course: Marketing Research

Kuangjie Zhang Assistant Professor PhD (INSEAD, France & Singapore) Expertise: Hedonic and Experiential Consumption, Feelings in Judgment and Decision Making, Sensory Perception Course: Market Behaviour

Zhang Xiaoling Assistant Professor PhD (Indiana University) Expertise: Shopper Marketing, In-Store Decision-Making, Social Influence on Shopper Behavior, Salesperson-Customer Interaction, Bayesian Models, Analytical Customer Relationship Management Course: Marketing Research

Thomas Allard Assistant Professor PhD (University of British Columbia, Canada) Expertise: Emotional Experiences, Compensatory Consumption, Pricing, Expensiveness Perceptions Course: Marketing


Senior Lecturers / Lecturers

Khoo Hong Meng Senior Lecturer PhD (National University of Singapore) Expertise: Relationship Marketing, Customer Profiling, Scale Development, Sustainability Marketing and Product Innovation Course: Green Marketing

Johan Burger Senior Lecturer MBA (University of Stellenbosch) Expertise: Strategic Management, International Business, Africa Course: International Business

Lim Boon Chong Lecturer PhD (Nanyang Technological University) Expertise: Marketing / Consumer Behavior Course: Marketing

Wong King Yin Lecturer PhD (Cornell University) Expertise: Digital Marketing, Marketing Health Course: Tourism & Technology, Market Relationships

Adjunct appointees

Hong Hai Adjunct Professor PhD (Carnegie Mellon University) Expertise: Influence Of Confucianism And Taoism On Human Resource Management Of Chinese Enterprises; The Cultural Origins Of Guanxi In Chinese Business Courses: The Business Environment In China, East Asian Cultures & Management Practices


Gerard Dionicio Gonzales Adjunct Associate Professor MBA (Nanyang Technological University) Expertise: Services Marketing, Social Marketing Courses: Services Marketing, Social Marketing: Making the World a Better Place

Lynda Wee Keng Neo Adjunct Associate Professor PhD (University of Stirling) Expertise: Entrepreneurship, Leadership and People Management, Retailing and Adult Education Courses: Retail Management, Retailing Strategies

Secretary

Hasnah Hussin


3. Institute on Asian Consumer Insight (ACI) Singapore is strategically positioned as a center of global excellence for researchers and international companies to uncover the rising affluence of the Asian consumer and understand their behavior. The Institute on Asian Consumer Insight (ACI) is a world-class, one-of-its-kind, national-level research institute focused on Asian consumers.

Started as an initiative of the Singapore Economic Development Board in 2011, ACI serves as a bridge between academia and industry, and its mission is to help companies grow their business in Asia based on profound market and consumer insights gathered through state-of-the-art research methodologies. ACI’s key personnel consist of:

• Member, Governing Council, Professor Wee Chow Hou • Deputy Director, Associate Professor Lewis Lim • Research & Development Director, Professor Gemma Calvert

ACI is in the midst of sourcing for an Executive Director for the institute. In strategic resources, the institute relies on our ACI Fellows, the majority of whom are MIB Division Professors. ACI has 74 Fellows and they are professionals from MIB, other divisions of NBS, other schools within NTU as well as industry professionals such as individuals from DuPont Asia and BBC World News. For a comprehensive list of ACI Fellows, visit: http://www.aci-institute.com/about/fellows-portfolio/ ACI Funded Research Projects ACI gives out grants for research projects. ACI has funded 35 research projects to date. ACI’s current research clusters examine the future in Asia of:

a. Health, Wellness and Nutrition b. Shopping and consumer lifestyle c. Digital behaviour d. Urbanisation, mobility and sustainable living e. Travel and Tourism

http://www.aci-institute.com/about/fellows-portfolio/

http://www.aci-institute.com/about/fellows-portfolio/


Examples of some research projects that ACI is funding: • The changing face of Asian beauty: Asian Face Judgment Mechanisms • The sustainability of the sachet economy: packaging issues in Asia • Social Media Sentiments and Spillover Effects (in collaboration with iSentia Brandtology) • Asia Gets Convenient: A Study of Convenience Shopping Behavior (in collaboration with

Shopology) • Decoding the Future of K Beauty • Marketing Travel Experience in 3D Virtual Worlds

For a full list of funded research projects and opportunities for research collaboration, please contact ACI’s Research & Development Director, Prof Gemma Calvert at [email protected]. ACI’s Flagship Research Study – Pan Asian Wave Study ACI conducts extensive research and help companies to develop customer-focused strategies based on insights about Asian consumers. Catered to each company’s needs, ACI recognizes the importance of understanding Asian consumers and the Asian market, and strives to provide relevant and impactful information to aid businesses understand Asian consumers and to create value in the areas of innovation, branding, new-market development and new media initiatives that will impact their business performance. ACI partners with significant industry players from the business community to conduct joint projects and forms academic partnerships for combined research. The Pan Asian Wave (PAW) Study II is ACI’s flagship research study. The study leverages on the latest market research techniques including neuroscience, observational and behavioural ethnography. This is the second large-scale Pan Asian study conducted by ACI and aims to generate pertinent insights to equip us with a better understanding of the way in which Asian consumers will live, work, think and behave in the near future. The study spans 10 Asian countries and will collect a combined qualitative, quantitative and response time dataset of close to 9000 respondents. Present sponsors of the study include Procter & Gamble, Dai Nippon Printing, Red Bull and Health Promotion Board Singapore. ACI’s Deputy Director Lewis Lim was invited to give a talk at Outlook 2017, organized by The Business Times and Canon in November 2016, where he shared initial findings of the study. The event attracted 200 senior management and business delegates in attendance.

mailto:[email protected]


ACI’s New Knowledge Portal: Insight+ In an effort to keep up to trend with the latest website technologies and to incorporate engaging and interactive elements on our digital platform, ACI unveiled the revamped ACI website in May 2016. The new website also launched a new knowledge portal, entitled “Insight+” which provides a platform for ACI and its Fellows to disseminate knowledge and findings in the form of industry articles, case studies and white papers from their original research to a broad industry audience.. In support of the 2016 ACI Asia Business Summit, the “Best of Insight+” booklet was published and distributed in October 2016. The booklet contained a compilation of insightful articles that appeared on Insight+ and can be downloaded from the website. The second edition of the “Best of Insight+” booklet is underway and ACI plans to publish it in August 2017. These copies will be distributed at the 2017 ACI August Roundtable Session and the 2017 ACI Asia Business Summit in October.

“Asia is a market where you won’t run out of consumers It’s not just the numbers, but also how they are spending. Asian consumers today are spending big dollars, they are growing out of poverty and beginning to consume, not just goods, but services and experiences as well.”

Lewis Lim Deputy Director, ACI


Executive Programmes As part of ACI’s mission to develop talent and impart skills and techniques for industry executives to deepen their understanding of consumers, ACI will begin a suite of Executive Programmes in 2017. As at June 2017, ACI has successfully organised and completed the following Executive Programmes:

1. ACI Executive Programme by Carlos Velasco from BI Norwegian School of Business on "A Multi-Sensory Brand Experience through F&B Product Packaging - Engaging your Customers through their Senses" (25 January 2017)

2. ACI Executive Programme by Mohit Das, Vice President, Global Marketing Analytics and Effectiveness from Kellogg Company on “Consumer Insights at the Heart of Successful Innovation” (29 – 30 March 2017)

Other Executive Programmes in the pipeline for the second half of 2017 include:

1. ACI Executive Programme by Jaisy Desai, Co-Founder from Tangram Research & Consultancy on “Art of Mining Insights using Psychological Testing & Detective Skills” (5 – 6 July 2017)

2. ACI Executive Programme by Gemma Calvert, Director for Research & Development from Institute on Asian Consumer Insight on “Understanding the Subconscious of Consumer” (19 – 20 July 2017)

Flagship Conference – ACI Asia Business Summit

2017 ACI Asia Business Series

ACI’s flagship Asia Business Series in 2017 comprised two pre-Summit roundtables in June and August 2017, which would culminate into the ACI Asia Business Summit on 9 October 2017. The series is a platform for ACI to showcase thought leadership and to disseminate key findings from ACI’s Pan Asian Wave Research, as well as to engage industry associates and to connect with companies for collaboration and research opportunities. The pre-Summit Roundtables took place at the InterContinental Hotel, with The Business Time as a supporting media partner. The pre-Summit roundtables served as an avenue for the Institute to drum up publicity and awareness of its flagship Summit in October, ACI focused on two pertinent topics at each Roundtable session, namely on the Millennial consumers and Design Thinking. These two sessions were part of the Summit programme and ACI aimed to attract the Roundtable delegates to attend the Summit, where these topics would also be covered.


The first Roundtable session took place on 19 June 2017 and was chaired by ACI’s Special Advisor, Prof Bernd Schmitt. The session focused on “Bridging the Millennial Gap with Asian Consumer Insight”. Prof Schmitt also chaired a panel discussion with three other panellists; Steven Han, Global Insights Manager at The LEGO Group, Xun (Irene) Huang, ACI Fellow and Assistant Professor at Nanyang Technological University, and Tio Wee Leng, ACI Fellow and Programme Chair, Diploma in Consumer Behaviour and Research at Republic Polytechnic. The session was well attended by senior management delegates and business leaders, feedback for the session were generally positive.

The second Roundtable session will take place on 1 August 2017 and will be chaired by Boh Wai Fong, ACI Fellow and Professor, Head of the Division of Information Technology and Operations Management, Nanyang Business School, Nanyang Technological University. The session will focus on “Tapping on Consumer Insight to Design for the Future” and will feature esteemed panellists; Garick Kea, ACI Fellow and Executive Director of Consumer Insights at Nielsen Singapore, Agnes Kwek, Executive Director of Design Singapore Council, Low Cheaw Hwei, Head of Design for Philips and Head of Philips Design Consultancy, and Kristin L. Wood, Head of Pillar Engineering Product Development and Co-director, SUTD-MIT International Design Centre at Singapore University of Technology and Design.

The Roundtables will culminate into ACI’s flagship business Summit, “Managing Business Turbulence Through Asian Consumer Insight” on 9 October 2017. The Summit will disseminate knowledge and strategic insights gathered and analysed by ACI using ethnography, neuroscience and analytics research methods. The event will gather business leaders to glean Asian consumer insights, adopt and apply them to amplify their engagement with their customers and ultimately, to propel their business growth in Asia.

Prominent Summit panellists who have been secured include:

• Tan Su Shan, Managing Director and & Group Head, Consumer Banking and Wealth Management, DBS Bank

• Rachel Lim, Co-Founder, Love, Bonito Group • Bojan Blecic, Senior Vice President and Head of Experience Design, OCBC Bank


• Terry O’Connor, Group Chief Executive Officer, COURTS Asia Limited • Candice Ong, Chief Commercial Officer, ShopBack • Jerald Singh, Head of Product, Grab • Olga Lahuerta, Head of Innovation and Consumer Insights, Procter & Gamble

Knowledge and Executive Seminars

ACI regularly co-organizes knowledge and executive seminars with MIB, where we share and develop knowledge with academic and business professionals. Apart from these seminars, ACI also partners with various companies and institutions, to jointly organize business conferences, forums, and workshops.

2017

• ACI-OXIRM Retail Workshop by Richard Cuthbertson, Research Director at Oxford Institute of Retail Management and Malobi Mukherjee, Research Fellow at Institute on Asian Consumer Insight on “Exploring the Future of Omni Channel Retailing in Singapore”

• ACI-Dsg Singapore Design Week Forum on “Asian Consumer Insights: Innovate and transform your business with design-led solutions”

• ACI-MIB Knowledge Seminar by Robb Olsen, Principal Scientist, Procter & Gamble on “Where Next? Building on 94 Years of Consumer Insight and Human Centered Design at Procter & Gamble”

• ACI Executive Seminar by Prof Kenichi Ito from College of Humanities and Social Sciences, Nanyang Technological University on “The Future of Mass Customisation and what it means for Japanese Businesses in Asia”

2016

• ACI-MIB Joint Public Talk by Prof Tory Higgins from Columbia Business School, Columbia University on “Beyond Pleasure & Pain: Value From Engagement”

• ACI-MIB Knowledge Seminar by Prof P.K. Kannan from Robert H. Smith School of Business, University of Maryland on “Optimal Design of Content Samples for Digital Products and Services”

• ACI-MIB Executive Seminar by Prof Michel Pham from Graduate School of Business, Columbia University on “What Every Marketer Should Know about Consumer Emotions”

• ACI Executive Seminar by Tom Doctoroff, former Asia CEO for J. Walter Thompson on “What Chinese Want: Culture, Communism and China's Modern Consumer”


MSc (Mkg) Programme Offered in collaboration between the Institute on Asian Consumer Insight (ACI) and the Nanyang Business School, NTU Singapore, the Master of Science (Marketing & Consumer Insight) programme is designed for ambitious and committed individuals exploring career opportunities in marketing and consumer insight, or those working closely with marketers in their management roles. Started in 2013, the cumulative student enrollment for our MSc program has reached 103 to date through five intakes (2013 to 2017 January). Intensive and academically challenging, the programme focuses on developing the skills required to analyse, evaluate and appreciate the unique needs of Asian consumers. With an analytical, quantitative and qualitative understanding of Asian consumers, graduates of the programme will empower companies with the competitive edge in product innovation, design, branding and communications. The one-year part-time Master's programme offers:

• Theories, frameworks and tools necessary to develop and implement innovative, value-added marketing solutions that maintain superior customer satisfaction.

• Experiential learning by utilizing a full range of teaching and learning approaches, including lectures, seminars, published and "live" case studies, site visits and applied projects.

• An understanding of the influence of environmental changes on consumption behaviour and how to overcome these challenges.

• An opportunity to benchmark your own practices against the best and elevate your organisation to the next level.

ACI is planning to launch a full-time MSc (MCI) programme in 2019, alongside the present part-time programme.


4. Staff Achievements Honours & Awards Wee Chow Hou Appointed Authority Member, Civil Aviation Authority of Singapore, 2012 - present. Honorary Professor, Faculty of Management, Xiamen University, China, 2001 - present. Honorary Professor, Universiti Tunku Abdul Rahman, Malaysia, 2003 – present.

Irene Huang Winner of SCP Park Young Contributor Award, 2015.

Gemma Calvert Top 50 Asian Women Leaders for 2016, CMO Asia, 2016.

Research Julien Cayla MIB Researcher of the Year, 2015.

Ali Faraji-Rad MIB Researcher of the Year, 2016.

Teaching Shi Hongyan Teacher of the Year (Business), 2015.

Elison Lim Ai Ching Teaching Excellence Award (Division), Nanyang Business School, 2016


5. Research Publications During 2015-2017, MIB faculty members have published their work in a substantial number of scholarly journals, books and as book chapters. A list of these publications are presented below.

2015 2016 2017 2015-2017

Journal Articles 17 19 12 48

Books 1 1 2 4

Book Editor &Chapters 3 0 0 3

Cases 0 9 0 9

Journal Articles 75%

Books 6.25%

Book Editor & Chapters

4.65%

Cases 14%

Research Publications, 2015-2017


Journal Papers

2017

Arnould, Eric, Cayla, Julien and Delphine Dion (2017), “Fetish, Magic, Marketing,” Anthropology Today, 33 (2), 28-32.

Scott, Rebecca, Cayla, Julien and Bernard Cova (2017), “Selling Pain to the Saturated Self,” Journal of Consumer Research, 42 (June), 22-43.

Chen, Charlene Y., Leonard Lee, and Andy J. Yap (2017), “Control Deprivation Motivates Acquisition of Utilitarian Products,” Journal of Consumer Research, 43(6), 1031-1047. Henderson, J.C. (2017), Global Cities, Tourism and Tokyo. International Journal of Tourism Cities, 3(2), 143-157. Henderson, J.C. (2017), Street Food, Hawkers and the Michelin Guide in Singapore. British Food Journal, 119(4), 790-802. Henderson, J.C. (2017), From Rhetoric to Reality? The ASEAN Inter-Governmental Alliance and Tourism. Tourism Planning and Development, 14(1), 50-64.

Ho, T-H, Png, I.P.L. and Reza, S. (2017). “Sunk Cost Fallacy in Driving the World’s Costliest Cars,” Management Science, Articles in Advance, Published online March 2, 2017

Ho, T-H, Lim, N., Reza, S. and Xia, X. (2017). “Causal Inference Models in Operations Management,” Manufacturing and Services Operations Management. Forthcoming

Lim, Elison, Lee Yih Hwai, and Maw Der Foo (2017), “Frontline Employee’s Nonverbal Cues in Service Encounters Is A Potential Double-Edged Sword,” Journal of the Academy of Marketing Science, 45 (5), 657-676. Pathak, Abhishek, Gemma Calvert, Elison Lim (forthcoming), “How the Linguistic Characteristics of a Brand Name Can Affect Its Luxury Appeal,” International Journal of Market Research.

Wee, C H (2017), “Think Tank—Beyond the Five Forces Model and Blue Ocean Strategy: An Integrative Perspective From Sun Zi Bingfa,” Global Business and Organizational Excellence, Vol. 36, No. 2, Jan/Feb, pp. 34 – 45 (Published online in Wiley Online Library (wileyonlinelibrary.com); DOI: 10.1002/joe.21768).


Wee, C H and Clive Choo (2017), “MahaChem: The Chemistry of Distribution,” Small Enterprise Research (RSER), DOI: 10.1080/13215906.2017.1339632, Routledge Taylor & Francis Group, London, UK.

2016 Cayla, Julien and Kushagra Bhatnagar (2016), “English Is a Violent Boundary: Language and Power in India’s ‘New Services’,” Journal of Business Research, 43(6), 1031-1047. Franks, Becca, Charlene Y. Chen, Katie Manley and E. Tory Higgins (2016). Effective Challenge Regulation Coincides with Promotion Focused-Related Success and Emotional Well-Being. Journal of Happiness Studies, 17, 981-994.

Faraji-Rad, Ali, Shiri Melumad, and Gita V. Johar (2016),"Consumer Desire for Control as a Barrier to New Product Adoption," Journal of Consumer Psychology, published online in August 2016. Kang, Soon Lee Eugene and Shun Yin Lam (2016), “Contingent Effects of Firm and Employee Reputations on Professional Advice Adoption,” Service Business, published online in April 2016.

Henderson, J.C. (2016) Foodservice in Singapore; Retaining a place for hawkers? Journal of Foodservice Business Research, 19(3), 272-286.

Henderson, J.C. (2016) From Rhetoric to Reality? The ASEAN Inter-Governmental Alliance and Tourism. Tourism Planning and Development. Published online on Mar 2016.

Henderson, J.C. (2016) Muslim Travellers, Tourism Industry Responses and the Case of Japan. Tourism Recreation Research, 41(3), 339-347.

Henderson, J.C. (2016) Integrated Resorts and Tourism: A Singapore Perspective. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 5(2), 191-208.

Henderson, J.C. (2016) Hosting the 2022 FIFA World Cup: Opportunities and Challenges for Qatar. Journal of Sport and Tourism, 19(3/4), 281-298.

Henderson, J.C. (2016) Local and Traditional or Global and Modern: Food and Tourism in Singapore. Journal of Gastronomy and Tourism, 2(1), 55-67.

Henderson, J.C. (2016) Remembering Lee Kuan Yew: Politics, heritage and political heritage in Singapore. International Journal of Heritage Studies, 22(1), 59-69.

Henderson, J.C. (2016) Halal Food, Certification and Halal Tourism: Insights from Malaysia and Singapore. Tourism Management Perspectives, 19(B), 160-164. DOI: 10.1016/j.tmp.2015.12.006.


Huang, Xun (Irene), Zhongqiang (Tak) Huang, and Robert S. Wyer (2016), "Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience," Journal of Consumer Research, 43 (3), 372-387.

Pathak, Abhishek and Lewis K.S. Lim (2016), “Marketing Decision Making Behavior under the Influence of Attractive Performance-linked Rewards,” International Journal of Business Administration, 7 (3), 81-90.

Reza, S. and Paul Rilstone (2016). “Semiparametric Efficiency Bounds and Efficient Estimation of Discrete Duration Models with Unspecified Hazard Rate,” Econometric Reviews, Volume 35, Issue 5.

Soumya Mukhopadhyay and Tuck Siong Chung (2016), “Preference Instability, Consumption and Online Rating Behavior, International Journal of Research in Marketing, 33(3), 624-638.

Tuck Siong Chung, Michel Wedel and Roland T. Rust (2016), “Adaptive Mobile Personalization Using Social Networks”, Journal of the Academy of Marketing Science, 44(1), 66-87.

Zhu, L., Lim, C., Xie, W. and Wu, Y. (2016). Modeling Tourist Flow Association for Tourism Demand Forecasting. Current Issues in Tourism. Forthcoming.

Wee, C H and Clive Choo (2016), “Addicon: We Are Logistics,” Small Enterprise Research, Vol 23, No. 2, pp 190-199, (http://dx.doi.org/10.1080/13215906.2016.1224199), Routledge Taylor & Francis Group, London, UK.

2015

Allard T, White K. (2015). Cross-Domain Effects of Guilt on Desire for Self-Improvement Products. Journal of Consumer Research, 42(3), 401-419.

Ang Swee Hoon, Elison Lim, Siew Meng Leong, and Chen Zhaonan (2015), “In Pursuit of Happiness: Effects of Alternative Comparison and Mental Subtraction,” Social Indicators Research, 122 (1), 87-103.

Chen, Charlene Y., Valerie Purdie-Vaughns, Jo Phelan, Lawrence H. Yang, and Gary Yu. (2015). Racial and Mental Illness Stereotypes and Discrimination: An Identity-Based Analysis of the Virginia Tech and Columbine Shootings. Cultural Diversity and Ethnic Minority Psychology, 21(2), 279-287.

Lim, Elison, Doreen Kum, and Lee Yih Hwai (2015), “How Fast the Times Change: The Effects of Change on Wait Time Perception,” Journal of the Academy of Marketing Science, 43 (6), 730-45.


Faraji-Rad, A., Samuelsen, B.M. & Warlop, L. (2015). On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty. Journal of Consumer Research, 42 (3), 458-471.

Pham, Michel T., Ali Faraji-Rad, Olivier Toubia, and Leonard Lee (2015), "Affect as an Ordinal System of Utility Assessment," Organizational Behavior and Human Decision Processes, 131(Nov), 81-94. Henderson, J.C. (2015). The Development of Tourist Destinations in the Gulf: Oman and Qatar Compared. Tourism Planning and Development, 12(3), 350-361. Ghaderi, Z., Mat Som, A.P. and Henderson, J.C. (2015) When Disaster Strikes: The Thai Floods of 2011 and Tourism Industry Response and Resilience. Asia Pacific Journal of Tourism Research, 20(4), 399-415. Ho, H. & Lu, R. (2015). Performance Implications of Marketing Exploitation and Exploration: Moderating Role of Supplier Collaboration. Journal of Business Research, 47 (2), 361-373. Kreuzbauer R., King D. & Basu S. (2015). The Mind In The Object - Psychological Valuation of Materialized Human Expression. Journal of Experimental Psychology: General, 144(3) 764-787. Ng, S., Kim, H. & Rao, A. (2015). Sins of Omission versus Commission: Cross-Cultural Differences in Brand-Switching Due to Dissatisfaction Induced by Individual versus Group Action and Inaction. Journal of Consumer Psychology, 25(1), 89-100. Ping, D., Huang, X.I. & Zhong, C.-B. (2015). Ray of Hope: Hopelessness Increases Preferences for Brighter Lighting. Social Psychological and Personality Science, 6(1), 84-91. Tuk, M., Zhang, K. & Sweldens, S. (2015). The Propagation of Self-Control: Self-Control in One Domain Simultaneously Improves Self-Control in Other Domains. Journal of Experimental Psychology: General, 144 (3), 639-654. Wadhwa, M. & Zhang, K. (2015). This Number Just Feels Right: The Impact of the Roundedness of Price Numbers on Product Evaluations. Journal of Consumer Research, 41 (5), 1172-1185. Wee, C H and Clive Choo (2015), “Case Study: Suki Group of Restaurants – transformation recipe,” Small Enterprise Research, Vol. 22, No. 1, pp 91-98, Routledge Taylor & Francis Group, London, UK.

Wang, Guocai, XiaoYan Wang, Yu Long, C H Wee and Lim Ai Ching (2015), “Buyer loyalty in business markets : Can the firm and salesperson get what they truly desire?” Journal of Business to Business Marketing, Vol. 22, Issue 3, p. 197-210, Routledge, Taylor and Francis Group, London.


Wee, C H (2015), “用孙子兵法读蓝海战略,” 北大商业评论, 2015年11月总136期，027 -035 (“Using Sun Zi Bingfa in Analysing Blue Ocean Strategy,”, PKU Business Review, Issue 136, pp. 27 to 25, China).

Books

EDITED BOOKS Ng, Sharon & Angela Lee (Eds) (2015) Handbook of Culture and Consumer Behavior (as part of the Frontiers of Cultural Psychology series) BOOKS Wee, C H (2017), Sun Zi Bingfa: Strategic Applications to Business and Marketing Practices. Pearson Education South Asia Pte Ltd., 377 pages. (Book was featured in The Business Times , 3-4 March 2017, page 34; and AsiaOne, 6 March 2017).

Henderson, J.C. (2017), Sports Events, Tourism, Development and Regeneration: A Perspective from Gulf States of Abu Dhabi, Dubai and Qatar (Chapter 1) in Wise, N. and Harris, J. (Eds) Sport, Events, Tourism and Regeneration. Routledge, London. Hill, Charles W L, C H Wee and Krishna Udayasankar (2016), International Business: Asia Global Edition; 2nd Edition, McGraw-Hill, 749 pages. (A full complement of supporting teaching materials are also developed for this book). Adopted by more than 50 institutions across Asia-Pacific economies within a two-year period. Khoo, H.M. (2015), Scaling New Heights Of Sustainability Excellences. Singapore: Singapore Business Federation Apex Business Chamber and NTU, Nanyang Business School.

Book Chapters

2015 Ng, Sharon and Angela Lee (2015), “History of Culture and Consumer Behavior and Future Research Directions,” chapter in Handbook of Culture and Consumer Behavior, Oxford University Press. Ng, Sharon, Michael J Houston and Rohini Ahluwalia (2015), “Culture and Branding,” chapter in Handbook of Culture and Consumer Behavior, Oxford University Press


Cases

2016 Khoo Hong Meng (2016), “Uniseal – Creating green value and solutions in urban living”, Asian Business Case Center, Case reference: ABCC-2016-017.

Khoo Hong Meng (2016), “Airbnb – Transforming travel through technology”, Nanyang Technopreneurship Case Center, Case reference: NTCC-2016-001.

Khoo Hong Meng (2016), “Apple Watch – Leading the Next Consumer Trend”, Nanyang Technopreneurship Case Center, Case reference: NTCC-2016-003.

Khoo Hong Meng (2016), “Vertical Farming – An Urban Agricultural Solution”, Nanyang Technopreneurship Case Center, Case reference: NTCC-2016-020.

Huggins, K., Burger, J.H., Pretorius, M. and Overby, J. (2016). Two-A-Day: A Choice of Target Market Selection of Apple Export Business. Business Case Journal, Summer, Volume 23, Number 2.

Tuck Siong Chung (2016), “ASEAN CSR Network”, Asian Business Case Center, Case reference: ABCC-2016-006.

Wong, King-Yin (2016), “Carousell: How to thrive amid fierce competition?”, Nanyang Technopreneurship Case Center, Case reference: NTCC-2016-005.

Zhu, L., Lim, C., Xie, W. & Wu, Y. (2016). Forecasting Singapore Tourist Arrivals Using Copula Method: High Dimensional Case. Proceedings of the Asia Pacific Tourism Association 2016 Annual Conference. Beijing, China. Zhu, L., Lim, C., Xie, W. J. and Wu, Y. (2016). Serial Dependence Structure of Chinese Outbound Tourism Demand and Its Contribution to Forecasting. Council for Australasian Tourism and Hospitality Education 26th Annual Conference, Sydney, 2016.


6. Research Grants

Principal Investigator (PI) Project Title Amount

Elison Lim (PI), May Lwin, Sharon Ng

Complex Scents Induce Risk-Taking Behavior: Understanding the Role of Self-Control. (2015-2018)

S$72,486.40 (Tier 1)

Sharon Ng (PI) Understanding Sustainable Consumption and Prosocial Behavior in a Globalized World (2015-2018)

$67,900 (Tier 1)

Sharon Ng (PI) Time Orientation and Digital Preferences (2015-2017) $86,000 (Telenor)

Sharon Ng (PI) Culture, Regulatory Focus and Consumer Deceptive Behavior: Implications on Consumption of Counterfeit Products. (2014-2016)

$ 84,628 (Tier 1)

Shin Wonsun (PI), Elison Lim, Shirley Ho, May Lwin

The Role of Socialization Agents In Adolescents’ Responses to Mobile Marketing: A consumer Socialization Perspective. (2014-2017)

$79,960 (Tier 1)

May O. Lwin (PI), Gemma Calvert, Elison Lim, Lewis Lim, Wonsun Shin, Shirley Ho, and Cyndy Au

Future Health in Asia: A Multi-Country Study of Health Information and Health Benefit Seeking Behaviours (2015-2017)

S$150,000 (ACI Research

Grant)

Wong, King-Yin (PI), Lui, Tsz-Wai

Marketing Travel Experience on 3D Virtual Worlds (2016-2018)

S$66,360 (ACI Research

Grant)

Zhang Xiaoling (PI) Modeling Consumer Purchase Spending and Return Amount for Experience Goods: A Dynamic Structural Approach (2015-2018)

S$65,605.12 (MOE Tier 1

Research Grant)

Zhang Xiaoling (PI) Asia Gets Convenient (2016-2018) S$71,105

(ACI Research Grant)

Chen Chien-Ming (PI), Lam Shun Yin and Zhang Xiaoling

Retail Productivity: An Interdisciplinary View (2016-2019) S$60,320.56 (MOE Tier 1

Research Grant)

Charlene Chen, Yang Nan (PI), Leonard Lee and Ziv Carmon

Promoting Mobility as a Service: Public Acceptance and Behavioral Responses

S$783,120.00 (Behavioural Studies in the Energy, Water,

Waste and Transportation Sectors Grant)

Elison Lim, Michael David Gumert, Kenichi Ito (PI), Khoo Hong Meng, Lee Yih Hwa, Shirley Ho and Hannah Chang Hanwen

Making Recycling Fun in Singapore (2017 – 2020)

S$402,004.00 (Behavioural Studies in the Energy, Water,

Waste and Transportation

Sectors, BSEWWT)


7. Teaching Undergraduate

Our Bachelor of Business programme is a rigorous and broad-based three-year direct honours programme that will help you gain a global perspective and critical and analytical skills. Regarded widely as one of the best in Asia, our business degree programme is widely known for its professional orientation and innovative curriculum. Guided by a pragmatic, real-world focus, the programme offers six cutting-edge and industry-relevant specialisations that are continuously updated through interactions and consultation with leading professional bodies. Our graduates are highly sought after by the world’s top employers for their analytical acuity and resourceful creativity. They are particularly valued for their adaptability, leadership qualities and the ability to work effectively in a team. You will develop these capabilities as you undergo our rigorous curriculum that emphasises team-based projects, presentations, business simulations, integrative case studies, company visits, real-world projects and hands-on experience with leading industry partners. These strengths may be further honed through student activities such as participating in industry and international competitions and conferences, and organising professional and social events that benefit other students.

Student visit to Samwoh Corporation to learn about green product development

Student visit to NEA Waste-to-Energy Incineration Plant to understand the waste management system in Singapore

Student visit to Asiawide Printing to understand sustainability practices in the printing industry

Marketing

Specialisation starts from Year 2 of the programme, ensuring that students will possess valued substantive expertise that will give them an edge when they begin their career. Marketing is one of the six specialisations in the Bachelor of Business offered by MIB.

The Marketing specialisation prepares students for exciting careers in a variety of marketing functions (including brand/product management, key account management, trade marketing,


advertising, and marketing research) as well as in related sectors (such as hospitality, retailing, public relations, consultancy, and industry-oriented government agencies).

The curriculum gives a strong grounding in market analysis, planning and decision-making techniques, as well as consumer and business behaviour theories relevant to modern marketing practice. It places a strong emphasis on experiential pedagogical methods, and students can expect to learn through business cases, computerised simulations, field trips, consumer experiments, online tools and various team projects.

Students can choose to go on to one of three tracks: Marketing, International Business or Tourism to broaden their skill sets and/or to focus their training on particular career directions. In addition, students gain industry exposure through internships, competitions, and activities organised by the MarkeTHINK club.

The Marketing curriculum consists of a set of core modules and a set of electives.

For more details, visit: http://www.nbs.ntu.edu.sg/Undergraduate/Bachelor_of_Business/Pages/Marketing.aspx

Technology Enabled Learning (TEL)

Certain MIB courses have been identified for TEL conversion. In 2016, BM3501 Marketing Strategy has been redesigned using the flipped classroom pedagogy. 18 video lectures and e-briefings, along with other online learning materials, which students will access online before attending each class, have been developed to achieve greater student engagement and interaction in class.

http://www.nbs.ntu.edu.sg/Undergraduate/Bachelor_of_Business/Pages/Marketing.aspx


Nanyang MBA

This full time programme can be completed in 12 months, and the part time programme in 20-24 months. The following 3 tracks allow students to focus on specific career requirements that they would like to pursue:

• Banking & Finance track • Strategy & Innovation track • General Management track

The MBA courses which are taught by MIB faculty include:

• B6026 Marketing (core course) • B6092 Sun Zi Bingfa: Applications to Business and Marketing Strategies (Strategy &

Innovation track) • B8727 Strategies for China Business (General Management track) • B8947 Strategic Brand Management (General Management track) • MKT601 Asian Consumer Insight* • MKT602 Creativity and Design* • MKT604 Qualitative Research Methods* • MKT606 Consumer Behaviour* • MKT612 Retailing in Asia* • MKT614 Service Marketing in Asia* • MKT631 Insights from Psychophysiology and Neuroscience* • MKT634 Branding in Asia* • MKT636 Managing Media in Asia* • MKT651 Ethnography* • MKT654 Business Analytics*

* General Management track and by ACI

For more details, visit: http://www.nanyangmba.ntu.edu.sg/why-nanyang-mba/programme-structure/mba-track/

PhD

The Nanyang Business School PhD programme is a full-time doctoral programme. The time needed to complete a PhD typically ranges from 4 to 5 years. The first 18 months consist of coursework concentrated in the student’s area of specialization. Students are required to complete at least 24 academic units as graduation requirement. They will need to have completed at least 12 academic units before undergoing the Qualifying Exams.

http://www.nanyangmba.ntu.edu.sg/why-nanyang-mba/programme-structure/mba-track/

http://www.nanyangmba.ntu.edu.sg/why-nanyang-mba/programme-structure/mba-track/


Typically, the course requirement ranges from 8 to 11 courses. The list below comprises the courses generally required for MIB, which may be subject to changes.

Marketing & Int'l Business (Consumer Behaviour)

• MG9203 Contemporary Research Issues in Psychology at Work • MG9001 Research Methods • MG9003 Theory Construction and Experimental Methods in Behavioral Research • ST9003 Applied Regression Analysis • MK9101 Seminar in Consumer Behaviour • MK9201 Seminar in Marketing Modelling • MK9103 Special Marketing Topics

Marketing & Int'l Business (Mktg Modelling)

• EC9101 Microeconomics Theory • EC9002 Econometrics I • EC9003 Econometrics II • MG9003 Theory Construction and Experimental Methods in Behavioral Research • MK9101 Seminar in Consumer Behaviour • MK9201 Seminar in Marketing Modelling • MK9103 Special Marketing Topics • MG9001 Research Methods • HP7001 Advanced Research Design and Data Analysis

Marketing & Int'l Business (Tourism)

• MG9001 Research Methods • ST9003 Applied Regression Analysis • MK9201 Seminar in Marketing Modelling • MK9101 Seminar in Consumer Behaviour • MK9103 Special Marketing Topics • HP7001 Advanced Research Design and Data Analysis

For course description, visit: http://www.nbs.ntu.edu.sg/Graduate/PhD/Pages/Programme_Structure.aspx

Upon successful completion of the required coursework, students will undergo comprehensive exam and confirmation hearing (Qualifying Exams). After these requirements are satisfied, students become doctoral candidate with adequate preparation to research and write a doctoral dissertation on significant problems of academic and practical significance to business communities. They are expected to work closely with their selected supervisor and communicate with their Thesis Advisory Committee.


During the dissertation stage, students are required to complete the following: Proposal Oral Defence Internal Oral Defence Submission of thesis for examination Final Oral Examination

The PhD programme in Marketing and International Business is targeted at those wishing to pursue academic careers in the marketing and tourism management arenas. Candidates will not only be exposed to the latest tools and concepts in these areas of research, but will also have an opportunity to explore the rich literature that exists in these areas. The programme equips students with the conceptual and quantitative skills needed to independently pursue cutting-edge research. Given the diversity of research expertise in MIB, students can get a range of research supervision on a variety of topics, particularly in the following distinctive areas of research competency:

• Behavioural aspects of marketing, including cross cultural consumer behaviour and organisational buyer behaviour.

• Marketing strategy, including competitive advantage, segmentation, marketing mix strategies, service quality, services marketing, relationship marketing, business-to-business marketing, e-commerce and internet marketing.

• Tourism management, including the impact of information technology on travel distribution systems, tourism forecasting, social impacts of tourism, national identity and cultural tourism, sustainable urban tourism and human resources management practices in the tourism industry.

One of the major strengths of our programme is that most faculty members have strong industry experience and knowledge. Thus, the practical relevance of research is very important to them. Students will be challenged to think of problems and come up with solutions that make sense not only from an academic perspective, but also from that of industry. Faculty members teaching in the doctoral programme are all active researchers who have a great deal of experience supervising graduate research. They have published in some of the world's leading journals in marketing, international business and tourism management, such as the Journal of Marketing, Journal of International Business Studies, Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Strategic Management Journal and Annals of Tourism Research.


8. Services

Professional Contributions

Elaine Chan • Program Committee Member, Association for Consumer Research, 2016

Gerard Dionicio Gonzales

• Reviewer, “The New Amby – The Second Debut,” Asia Case Research Journal, 2016. Joan Henderson

• Editorial Board Member, Journal of Gastronomy Tourism, 2014 – present. • Editorial Board Member, Journal of Heritage Tourism, 2004 – present. • Editorial Board Member, Tourism Recreation Research, 2004 – present. • Editorial Board Member, International Journal of Contemporary Hospitality

Management, 2007 – present. • Editorial Board Member, International Journal of Tourism Research, 2011 – present. • Editorial Board Member, Journal of Destination Marketing and Management, 2011 –

present. • External Reviewer, Research Grants Council of Hong Kong, 2011 – present. • Regional Editor, Journal of China Tourism Research, 2016 – present. • Theme Editor, International Journal of Tourism Cities, 2016 – present. • External Examiner, Hospitality and Tourism Management Diploma, Temasek

Polytechnic, Singapore, 2010 – 2014.

Julien Cayla • Editorial Board Member, Recherches et Applications en Marketing (Journal of the

French Marketing Association), 2015 – present. • Editorial Board Member, Journal of Marketing Management, 2015 – present. • Editorial Board Member, Markets, Globalization & Development Review, 2015 –

present. • Board Member, Consumer Culture Theory Consortium (Asia-Pacific Representative),

2013 – present. • Consumer Research Advisory Board Member, Valio (Finland), 2016 – present.

Khoo Hong Meng • Member, Working Committee Member, Singapore Business Federation Sustainability

Award, 2014 – 2015.

Lam Shun Yin • Member, Editorial Review Board, Journal of Service Research, 2005 – present. • Member, Editorial Review Board, Journal of Interactive Marketing, 2005 – 2009, 2017 –

present.


Lewis Lim • Member, Asian Business Case Centre Academic Panel, (2016).

Lynda Wee • Associate Editor, Singapore Management Review, 2003 – present. • Judge, Annual Retail Asia Top 500 Award, 2004 – present.

Sharon Ng • Editorial Board Member, Australasian Marketing Journal, 2014 - present • Editorial Board Member, Journal of Business Research, 2015 to present • External Program Examiner, UniSIM, 2014 – 2016.

Wee Chow Hou • Advisory Board Member, Chinese Management Research Centre, City University of Hong

Kong, 1998 – present. • Advisory Committee Member, School of Business Administration, Jimei University,

China, 2000 – present. • Editorial Board Member, Journal of Management, 2004 – present. • Editorial Board Member, China Business Review, 2005 – present. • Editorial Board Member, Global Business and Organizational Excellence, 2006 – present.

National & International Advisory Boards

Hong Hai • Member, NAFA Council, 2003– present.

Lewis Lim

• Member, Scientific Advisory Board for Danish Innovation Foundation, 2016.

Lim Boon Chong • Advisory Committee Member, SIM University, Bachelor of Science in Marketing

Programme, 2016.

Lynda Wee • Executive Committee Member, Adult Educator’s Network, Singapore Workforce

Development Agency, 2009 – present. • Member, Trainer and Adult Educator Manpower Skills and Training Council, Singapore

Workforce Development Agency, 2008 - present. • Vice-Chairperson, Temasek Primary School Advisory Council, 2007 – present.


Wee Chow Hou • Academic Council Member, China-Singapore Airport Management Academy, 2003 –

present. • Advisory Board Member, Singapore Aviation Academy, 2007 – present. • Chairman, Advisory Committee on Diploma Programs, Ong Teng Cheong Institute of

Labour Studies, National Trade Union Congress, 1999 – present. • Honorary Advisor, Society of Modern Management, Singapore, 2003 – present. • Honorary Advisor, Hua Yuan Association, Singapore, 2005 – present. • Honorary Professor of United International College, Zhuhai, China, 2014. • Member, Singapore Human Resource Institute Advisory Panel, 2007 – present. • Member, Board of Governors, Institute of Management Consultants (Singapore), 2013

– present • Member, UniSIM College Advisory Board, SIM University, 2013 – 2015.

Board Directorship

Hong Hai • Director, Poh Tiong Choon Logistics Ltd, 2000 – present. • Director, China Merchants Holdings (Pacific) Limited, 2005 – present. • Director, Starhill Global REIT Management Limited, 2005 – present. • Director, Luye Pharma Ltd, 2007 – present.

Lynda Wee

• Director, HTL Holdings Ltd., 2013 – present.

Wee Chow Hou • Director, HTL Holdings Ltd., 2003 – present. • Director, Tembusu Growth Fund I Ltd., 2006 – present. • Director, Tembusu Growth Fund II Ltd., and Tembusu Growth GIP Fund Ltd., 2012 –

present.


9. Seminar Series

Another dimension of the vibrant research environment in MIB is the Seminar Series. From 2015 till to-date, we have 72 speakers presented their research work. The Division was pleased to host 19 research scholars from prestigious universities in both the international and regional arena in the last three years.

In addition to the research talks by our visitors, we have regular brown bag seminars during which some faculty members and PhD students presented their on-going research work. 53 seminars were also organized together with ACI. Through these initiatives, we nurture a vibrant and exciting research culture where faculty members connect with like-minded researchers, and quality research work is inspired and celebrated.

MIB Seminar Title in 2017 Speaker

The Effect of Anthropomorphism On Consumer Decision Making (8 February 2017)

Asst Prof Rocky Peng Chen Hong Kong Baptist University

Double-Edged Effects Of Customer Participation In New Product Development: The Moderating Roles Of Global Integration And Local Adaptation Mechanisms (23 March 2017)

Asst Prof Caleb H. Tse Sungkyunkwan University, Seoul


The Endowment Effect Of Experiences: The Role of Narrative Processing (26 January 2016)

Ms Li Jiang University of California, Los Angeles

Input Vs. Output: Social Comparison Perspective (28 January 2016)

Asst Prof Elaine Chan Tilburg University

Exchange Attributes, Governance Mechanisms, And Opportunism In Buyer-Supplier Relationships: The Overlooked Role Of Institutional Forces (2 February 2016)

Prof Julie Juan Li City University of Hong Kong

Modeling Dynamics in Crowdfunding (24 August 2016)

Mr Chul Kim University of Maryland


When And How Does Market Share Drive Firm Profits? (29 August 2016)

Mr Abhi Bhattacharya Indiana University

Me-Too Or Exclusive? The Role Of Consumer Heterogeneity On Value-Enhancing Investments And It Impact On Product Differentiation In Conspicuous Goods Markets (9 September 2016)

Asst Prof S. Sajeesh City University of New York

Social Versus Economic Factors In Network Formation: An Empirical Analysis Of The Multi-Level Marketing Industry (20 September 2016)

Ms Eunsoo Kim University of Michigan

Modelling The Role Of Uncertainty In Cause-Based Crowdfunding: A Multiple Discrete Continuous Choice Approach (6 October 2016)

Mr Prasad Vana London Business School

Witnessing Moral Violations Increases Conformity In Consumption (13 October 2016)

Ms Ping Dong University of Toronto

A Semantic Approach For Estimating Consumer Content Preferences from Online Search Queries (25 October 2016)

Ms Jia Liu Columbia University

Competition Among Retail Formats (28 October 2016)

Ms Chaoqun Chen Northwestern University


Balancing Out the Metacognitive Feeling of Social Risk Through Playing Safe: The Effect of Social Networking on Subsequent Risk-Related Judgements (26 January 2015)

Assoc Prof Hakkyun Sungkyunkwan University

Driving B2C Business with Digital Media: Where We Are and Where Are We Headed (10 July 2015)

Assoc Prof Amit Mehra Indian School of Business

Urban Underground Space: The Toronto Experience (26 Aug 2015)

Prof Thomas Kong The School of the Art Institute of Chicago


The Matchmaker’s Dilemma (28 August 2015)

Mr Yue Wu INSEAD

When Busy Is Less Impulsive: Impact of Busy Mindset on Indulgent Consumption (22 September 2015)

Ms Christine Kim INSEAD

ACI Seminar Title in 2017 Speaker

Where Next? Building on 94 Years of Consumer Insight and Human Centered Design at Procter & Gamble (21 February 2017)

Robb Olsen Principal Scientist Procter & Gamble

The Value of Measuring Customer Satisfaction (23 February 2017)

Asst Prof Anocha Aribarg Ross School of Business University of Michigan

Exploring the Future of Omni Channel Retailing in Singapore (28 February 2017)

Richard Cuthbertson Research Director Oxford Institute of Retail Management Malobi Mukherjee Research Fellow Institute on Asian Consumer Insight

Threads of Success: New Empirical Generalisations from a large crowdsourcing dataset (6 March 2017)

Asst Prof Anirban Mukherjee Lee Kong Chian School of Business Singapore Management University

Asian Consumer Insights: Innovate and transform your business with design-led solutions (9 March 2017)

ACI-Dsg Singapore Design Week Forum

Multimedia Advertising Effectiveness in a Multichannel and Multibrand Environment (13 March 2017)

Prof Peter Danaher Department of Marketing Monash University

E-commerce: Challenges & Opportunities for Singapore Businesses (4 April 2017)

Malobi Mukherjee Research Fellow Institute on Asian Consumer Insight


(I'm) Happy to Help (You):The Impact of Personal Pronoun Use in Customer-Firm Interactions (27 April 2017)

Assoc Prof Brent McFerran Beedie School of Business Simon Fraser University

Fast-expanding "online" markets in South Korea and China: are they worth pursuing? (12 May 2017)

Assoc Prof Adrian Kuah College of Business, Law and Governance James Cook University Australia

The Future of Mass Customisation and what it means for Japanese Businesses in Asia (16 May 2017)

Asst Prof Kenichi Ito College of Humanities and Social Sciences Nanyang Technological University

Bridging the Millennial Gap Through Asian Consumer Insight (19 June 2017)

2017 ACI Asia Business Series – Roundtable 1

An Experience-Utility Explanation of the Preference for Larger Assortments (7 July 2017)

Prof Michel Pham Graduate School of Business Columbia University

Building Strong Brands (25 July 2017)



Sustainable Tourism - Strategies to Create Value to both Companies and Consumers (22 January 2016)

Prof Durairaj Maheswaran Stern School of Business New York University

The Bounded Self: Effects of Product-Ownership Induced Identity Activation on Product (Un)Related Task Performance (4 February 2016)

Prof Gita Johar Columbia Business School Graduate School of Business

How do Market Actors Facilitate Marketplace Sensemaking? (19 February 2016)

Assoc Prof Eileen Fischer Schulich School of Business York University

Understanding and Financial Decision-Making (14 March 2016)

Asst Prof Bart de Langhe Leeds School of Business University of Colorado-Boulder

Understanding Human Behaviour (21 March 2016)

James Breeze ACI Fellow and CEO Objective Experience


Beyond Pleasure & Pain: Value From Engagement (12 April 2016)

Prof Tory Higgins Columbia Business School Columbia University

Positioning Multi-country Brands: The Impact of Variation in Cultural Values and Competitive Set (18 April 2016)

Prof Rajeev Batra Ross School of Business University of Michigan

Dalal Street Blues: The Economic Environment and the Demand for Bollywood Movies (16 May 2016)

Asst Prof Anirban Mukherjee Lee Kong Chian School of Business Singapore Management University

Anticipating A Brand New Asia: How Different Will Your Customer Be? (22 June 2016)

2016 ACI Asia Business Series June Roundtable Session

The Pleasure of Liking (and Disliking) (11 July 2016)


What Every Marketer Should Know About Consumer Emotions (15 July 2016)


Know Your Consumer: The Changing Face of Asian Beauty (25 August 2016)

2016 Asia Business Series August Roundtable Session

Future World of Asian Consumers: Encompassing Insights on how the Next Generation Lives (10 October 2016)

2016 ACI Asia Business Summit

Optimal Design of Content Samples for Digital Products and Services (12 October 2016)

Prof P.K. Kannan Department of Marketing Science University of Maryland

Sleuthing for Insights (13 October 2016)

Jaisy Desai ACI Fellow and Co-Founder Tangram Research & Consultancy

Second-Hand Experience and Divergent Endorsement Effects: Which Products Should Be Credibly Endorsed? (17 October 2016)

Prof Noah Lim Wisconsin School of Business University of Wisconsin-Madison

No Food Left Behind (18 November 2016)

Prof Raj Raghunathan McCombs School of Business University of Texas at Austin


Anthropology and Ethnographic Filmmaking in Corporate Research (7 December 2016)

Patricia Sunderland Founder of Cultural Research & Analysis And Bruno Moynié Founder Studio Bruno Moynie

Marketing to Chinese in the Digital Era (9 December 2016)

Tom Doctoroff CEO, Asia Pacific J. Walter Thompson Asia Pacific

On Building a Neuroscience of Architecture: Lessons From Neuroaesthetics (16 December 2016)

Prof Anjan Chatterjee Department of Neurology Pennsylvania Hospital


The Future of Retail: Will Physical Stores Still Exist in 20 Years? (18 March 2015)

ACI-FT Smarter World Series Roundtable #1

Engaging Customers in the New Digital Age (19 March 2015)

Prof Peter Weill Center for Information Systems Research MIT Sloan School of Management

The Future of Healthcare: Will Telemedicine Replace Doctors? (20 March 2015)

ACI-FT Smarter World Series Roundtable #2

Making Impact Through Research on Asian Consumers & Asian Markets (13 April 2015)

Prof Amitava Chattopadhyay INSEAD

The Role of Culture in Business

Prof V Kumar J. Mack Robinson College of Business at Georgia State University Georgia State University

Rigor and Relevance in Research: Publishing in Top-Tier Journals Prof V Kumar J. Mack Robinson College of Business at Georgia State University Georgia State University


The MINI Story: An Example of Comprehensive Brand Strategy (21 May 2015)

Dr Kay Segler Former Senior Vice President BMW Senior Advisor to President Nanyang Technological University

Scenarios: Capturing uncertainties and exploring the future of retailing (27 May 2015)

Dr Malobi Mukhurjee Research Fellow Oxford Institute of Retail Management

Negative with Friends, Positive with Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence (16 June 2015)

Asst Prof David Dubois INSEAD

Through the looking glass: A layered discourse of luxury consumption (25 June 2015)

Asst Prof Madhumita Banerjee School of Business Administration American University of Sharjah

Predicting Advertising Success: New Insights from Decision Neuroscience (9 July 2015)

Asst Prof Vinod Venkatraman Fox School of Business Temple University

Internationalization Process and Entry Modes of Global Firms: A Conceptual Framework and the Significance of Cross-Cultural Research (15 July 2015)

Prof James Agarwal Haskayne School of Business University of Calgary

The Role of Customer Engagement in a Hyper-Competitive and Digital World (21 July 2015)

Prof Suresh Ramanathan Mays Business School Texas A&M University

The Science of Food Marketing: Effective Use of Health Claims, Colours, and Packaging Design (22 July 2015)

Prof Suresh Ramanathan Mays Business School Texas A&M University

Redefining Home: Immigrant State of Mind and Consumer Preferences for Regional Brands (19 August 2015)

Assoc Prof Carlos Torelli Carlson School of Management University of Minnesota

Quantifying Cross and Direct Network Effects in Online C2C Platforms (10 Sept 2015)

Prof Puneet Manchanda Ross School of Busin University of Michigan

Nation Equity, Emotions and Globalization (16 Sept 2015)

Prof Durairaj Maheswaran Stern School of Business New York University


Rapid Global transformation in the Consumer Insight function- A practitioner’s perspective (9 October 2015)

BV Pradeep Global Vice President Consumer & Market Insight Unilever

Consumer Responses to Cuteness in Marketing: Applications to Product Malfunction and Conservation Appeals (29 October 2015 )

Assoc Prof Anirban Mukhopadhyay School of Business and Management Hong Kong University of Science and Technology

The Fixed Unit Effect (10 December 2015)

Assoc Prof Maura Scott College of Business Florida State University


10. Industry Relations Professional Attachment for Undergraduate

A Professional Attachment of 10 weeks is a requirement of all our undergraduate degree programmes. Typically completed at the end of the second year of study, these internships are carefully crafted to be relevant and enriching, allowing students to acquire first-hand practical experience and to sharpen their skills in industry. Through the attachments, they will also get to interact and network with professionals in the working environment, setting up valuable contacts that can give them an edge when they start their career. The Professional Attachment experience often serves as an excellent opportunity for employers to assess our students, prior to making a permanent job offer – often even before they graduate.

The agencies which have provided work experience for our undergraduates include non-profit organizations, statutory boards, SMEs and Multinational Companies. For more details, visit: http://www.nbs.ntu.edu.sg/Undergraduate/Professional%20Attachment/Pages/default.asp

Graduate Employment

The Nanyang Business School Undergraduate Career Services work closely with many employers and organise recruitment talks for our students. The companies which have provided full-time employment to MIB graduates include:

• Cerebos • Clariden Global • Cognizant • DB Schenker • DFS • Diageo • GIC

• Google • GSK • Hilton Hotel (Nagoya,

Japan) • HSBC • Kao Corporation • LinkedIn • L'Oreal

• Nielsen • P&G • Ritz-Carlton Hotel • Shopee (Garena) • Singapore Airlines • SingTel • Tan Tock Seng Hospital • Smaato


11. Student Activities The Marketing Club

Founded in February 2007, MarkeTHINK Club acts as the bridge among various stakeholders of the marketing community including Marketing students, alumni, researchers, educators, practitioners, and corporate entities. Through seminars, workshops, networking sessions, office tours, competitions, and working with corporate clients on various marketing consultancy projects, marketing students have excellent opportunities to sharpen their marketing acumen.

The Club consists of a group of enthusiastic Marketing students from Nanyang Business School who enjoys putting marketing theories into action. The Club aims to build the Thinkers to become Creators, Catalysts, and Connectors. Club events are held regularly, almost every week during the semester, to train, engage, and connect members. External consultancy projects are ongoing throughout the semester, giving the Thinkers valuable opportunities to gain hands-on experience in the field.

For more details, visit: https://www.facebook.com/nbs.markethinkclub/

Club Advisors

Advisor: Dr Wong King Yin (2014-Present)

Dr. Wong King Yin obtained her PhD from the School of Hotel Administration, Cornell University. She has teaching experience in both marketing and tourism modules such as basic marketing, research methods, market relationships, and tourism and technology. Her research interests lie in the area of consumer behavior (marketing), and technology adoption and innovation in the hospitality industry (tourism). She has also worked as a consultant for hotels and Singapore Tourism Board.

Deputy Advisor: Dr Lim Boon Chong (2013-Present)

Dr. Lim Boon Chong obtained his PhD from NBS, Nanyang Technological University. He has teaching experience in numerous modules such as basic marketing, research methods, consumer behaviour, and other business related modules. He was also certified for Problem-Based Learning facilitation by Republic Polytechnic, when working there as a facilitator for their diploma courses. Before starting on his teaching career, Dr. Lim worked in several companies performing different marketing functions, including marketing research, sales and customer service. He had also worked as a marketing consultant for SMEs’ IT products/services.


12. Profile of our PhD students

Asst Prof Elison Lim is the PhD Chair for the Division of Marketing & International Business (MIB). Currently, we have 9 PhD students in the programme and they are:

Student Supervisor(s)

1 KUO Tzu-Yin Dr Elison Lim & Dr Kuangjie Zhang

2 MADAN Shilpa Dr Elison Lim & Dr Sharon Ng

3 LI Shaobo Dr Kuangjie Zhang

4 GUPTA Priyanka To be assigned

5 ZHANG Xueli To be assigned

6 BHARTI Mehak To be assigned

7 ZHANG Lijun Shirley To be assigned

Graduand Supervisor(s)

1 BAE So Hyun (2015) Dr Sharon Ng

2 MUKHOPADHYAY Soumya (2015) Dr Tuck Siong Chung

3 PATHAK Abhishek (2015) Professor Gemma Calvert

4 LIU Jenny Xiao Yan (2016) Dr Sharon Ng

5 BASU Shankha Dr Sharon Ng

6 ZHU Liang Dr Christine Lim

7 BAE So Hyun (2015) Dr Sharon Ng

http://www3.nbs.ntu.edu.sg/nbsresearch/display_particular_student_record.asp?id=BAES0001

http://www3.nbs.ntu.edu.sg/nbsresearch/display_particular_student_record.asp?id=SOUMYA1

http://www3.nbs.ntu.edu.sg/nbsresearch/display_particular_student_record.asp?id=XLIU11

http://www3.nbs.ntu.edu.sg/nbsresearch/display_particular_student_record.asp?id=BAES0001


Our PhD scholars come from Singapore and overseas. All of them have been awarded the NTU Research Scholarship to undertake their PhD studies in MIB. They are at different stages of the PhD programme, with some doing the required coursework while others are at the PhD candidacy stage. Every PhD student has to complete a minimum of 8 courses during the programme. The PhD scholars are also given the opportunity to perform some research assistant and teaching responsibilities. These experiences combined with their PhD qualifications will make them more marketable when they apply for academic positions in Singapore or overseas. 1) KUO Tzu-Yin (Taiwan)

• Academic Qualifications Bachelor of Business Administration (Finance), National Taiwan University, Taiwan, 2005. Master of Science in Management (Recreation and Sport Management), Taipei Physical Education College, Taiwan, 2007.

• Started her PhD in 2012. • Research Assistant in MIB.

2) MADAN Shilpa (India)

• Academic Qualification Bachelor of Technology (Information Technology), Guru Gobind Singh Indraprastha University, India, 2003. Master of Management (Marketing), SJM School of Management, Indian Institute of Technology, Bombay, India, 2005.

• Started her PhD in 2013. • Research Assistant in MIB.

3) Shaobo LI (China)

• Academic Qualification Bachelor of Business Administration (Marketing), (First Class Honors), Lanzhou University, China, 2011. Master of Business Administration, West Virginia University, USA, 2013 Master of Finance, West Virginia University, USA, 2014.

• Started his PhD in 2014. • Research Assistant in MIB.


4) Priyanka GUPTA (India) • Academic Qualification

Bachelor of Technology (Electronics), Indian Institute of Technology, India, 2000-2004. Masters of Management (Marketing), S P Jain Institute of Management & Research, Mumbai, India, 2006-2008.

• Started her PhD in 2015.

5) ZHANG Xueli (China) • Academic Qualification

Bachelor of Science (Economics), Wuhan University, China, 2009-2013. Masters of Science (Economics), Wuhan University, China, 2013-2016.

• Started his PhD in 2016.

6) BHARTI Mehak (India) • Academic Qualification

Bachelor of Art (Honours), Second Class, University of Delhi, India, 2005-2009. Masters of Business Administration, Institute of Management Technology, India, 2010-2012.

• Started her PhD in 2016. 7) ZHANG Lijun Shirley (China)

• Academic Qualification Bachelor of Arts (Psychology), Kentucky State University, US, 2014. Bachelor of Science (Applied Psychology), Guangdong University of Foreign Studies, China, 2015. Master of Arts (Psychology), Nanyang Technological University, Singapore, 2017Started her PhD in 2017.

• Started her PhD in 2017 Others

• Bae So Hyun (Supervisor: Sharon Ng; graduated 2015; placement: Hong Kong Baptist University, Hong Kong)

• Mukhopadhyay Soumya (Supervisor: Chung Tuck Siong; graduated 2015; placement: Indian Institute of Management, Ahmedabad, India)

• Abhishek Patek (Supervisors: Gemma Calvert, Elison Lim; graduated 2015; placement: University of Dundee, Scotland)


• Jenny Liu Xiaoyan (Supervisors: Sharon Ng, Elison Lim; graduated 2016; placement: Southwestern University of Finance and Economics, China)

• Zhu Liang Benjamin (Supervisor: Christine Lim; graduated 2017; placement: ShenZhen University, China)

• Shankha Basu (Supervisor: Sharon Ng; graduated 2017; placement: University of Leeds, UK)

PhD Student Publications Journal articles

Lim, C. and Zhu, L. Dynamic Heterogeneous Panel Data Analysis of Tourism Demand for Singapore. Journal of Travel & Tourism Marketing, Published Online (2017.05).

Zhu, L., Lim, C., Xie, W. J. and Wu, Y. Analysis of Tourism Demand Serial Dependence Structure for Forecasting. Tourism Economics, Published Online (2017.02).

Zhu, L., Lim, C., Xie, W. J. and Wu, Y. Modelling Tourist Flow Association for Tourism Demand Forecasting. Current Issues in Tourism, Published Online (2016.08).

Leng, H. K., Kuo, T. Y., Baysa-Pee, G., & Tay, J. (2015). Singapore 2010 Youth Olympic Games and national pride: An examination of differences between spectators and non-spectators. Sport, Business and Management: An International Journal, 5(1), 21-30.

Book Chapters

Madan, S., Basu, S., Lim, E. & Ng, S. (2017, in press), “The Appeal of Beauty and Physical Attractiveness: An Indian perspective" in Perspectives on Indian Consumers Eds. Durairaj Maheswaran & Thomas Puliyel, Oxford University Press: India.

Mathur, P., Madan, S. & Basar, B. (2017, in press), “Consumer Mindsets" in Perspectives on Indian Consumers Eds. Durairaj Maheswaran & Thomas Puliyel, Oxford University Press: India.


Cases

Madan, S. & Gaur, S.S. (2016), Magic Water Saver: Driving Sustainability at the Bottom of the Pyramid. The Case Center, UK. (Winner of the Case Center Global Case Writing Scholarship, 2015).

Conference Proceedings Bae, Sohyun, Liu Xiao Yan and Sharon Ng. (2016). “Lie acceptability,” abstract in Advances in Consumer Research, Berlin Madan, S., Lim, E., & Ng, S. (2016, October). Happiness From Experiences: Its All in the Mind (Set). ACR North American Advances. Berlin, Germany.

Madan, S., Basu, S., Lim, E., & Ng, S. (2016, August). Pursuit of Beauty: The Impact of Self-Construal. American Marketing Association’s Summer Educators’ Conference. Atlanta, USA.

Madan, S., Basu, S., Lim, E., & Ng, S. (2016, June). Pursuit of Beauty: The Impact of Self-Construal. European Marketing Association Conference. Oslo, Norway.

Madan, S., Basu, S., Lim, E., & Ng, S. (2016, June). Pursuit of Beauty: The Cultural Divide. LVMH SMU Luxury Research Conference. Singapore.

Madan, S., Basu, S., Lim, E., & Ng, S. (2016, May). Pursuit of Beauty: The Role of Self-Construal. Theory + Practice in Marketing Conference. Texas, USA.

Gaur, S. S., Yap, S-F., Madan, S. & Homan, J. (2015, August) Re-thinking Online Purchases: A Netnography Analysis of Cognitive Dissonance. AMA Summer Marketing Educators’ Conference, Chicago, USA.

Madan, S., Basu, S., Lim, E., & Ng, S. (2015, June). Pursuit of Beauty: The Cultural Divide. ACR Asia-Pacific Advances, Hongkong.

Madan, S., & Lim, E. (2015, June). When Keeping It Simple Isn't Stupid: the Cost of Olfactory Complexity. ACR Asia-Pacific Advances. Hongkong.

Madan, S., Basu, S., Lim, E., & Ng, S. (2015, February). Pursuit of Beauty: The Cultural Divide. Society of Consumer Psychology Conference. Phoenix, USA. Xiaoyan Liu*, Sharon Ng, Elison Lim, “Power Distance and Consumer Evaluation of Vertical Brand Extension”, ACR Asia-Pacific Conference, Hong Kong, June 2015.

http://www.thecasecentre.org/educators/ordering/selecting/featuredcases/magicwater

http://www.thecasecentre.org/educators/ordering/selecting/featuredcases/magicwater


13. Staff Conference & Seminar Presentations

2016 Chen, Charlene Y., and Claire I. Tsai (2016), “The Thought Counts: Effect of Surprise on the Consumption Experience of Gifts Overtime,” competitive paper presented at Society for Consumer Psychology Conference, San Francisco, CA.

Chen, Charlene Y., and Claire I. Tsai (2016), “The Thought Counts: Effect of Surprise on the Consumption Experience of Gifts Overtime,” competitive paper presented at Association for Consumer Research Conference, Berlin, Germany.

2015 Huang, X.I., Ping, D. & Wyer, R.S. “Regain Attention with Brightness: Effects of Jealousy on Preferences for Brightly Colored Products”, Association of Consumer Research Conference, New Orleans, LA., 2015.

Huang, X.I., Ping, D. & Wyer, R.S. “Regain Attention with Brightness: Effects of Jealousy on Preferences for Brightly Colored Products”, Society of Consumer Psychology, Phoenix, AZ., 2015. Lim, B.C. & Chung, C.M.Y. “The Impact of Positive Word-of-Mouth on Post-Purchase”, International Academic Conference on Social Sciences and Management, Okinawa (Naha), Japan, 2015.


14. MIB faculty in the Media

Prof. Gemma Calvert was the keynote speaker at Chartered Institute of Marketing Conference APAC in June 2016. Dr Lewis Lim was the speaker at the 2016 Business Times-Canon Think Big Leadership Series “Outlook 2017” Conference, Singapore.

Faculty commentaries in the media Opinion: Feeling out of control? Try buying cleaning fluid, by Charlene Chen, Y. (The Business Times, 2 August, 2017). The surprising trigger that makes you buy cleaning products, by Charlene Chen, Y. (HuffPost, 30 June, 2017) Why shopping helps people feel more in control, by Charlene Chen, Y. (The Straits Times, 12 June, 2017) Consumers who lack control seek functional products, by Charlene Chen, Y. (INSEAD Knowledge, 10 April, 2017) Feeling out of control: Do consumers make practical purchases or luxury buys?, by Charlene Chen, Y. (Science Daily, 22 March, 2017) Islamic Tourism: The Next Big Thing? by Henderson, J.C. (The Straits Times, 14 May, p. A57, 2016) From Tough Mudders to Colour Runs: how Asian brands are gaining ground on competitors, by Calvert, G.A. (South China Morning Post, 9 August, 2016). Online reviews: Tricks that sway consumers, by Calvert, G.A. (Singapore Business Times, 8 November, 2016). The SME advantage in Asian markets, by Lewis Lim and Wee Chow Hou (The Business Times, 18 November 2014) http://www.nbs.ntu.edu.sg/News_Events/In_the_Media/Pages/The_View_from_NTU_Professors_The_SME_advantage_in_Asian_markets.aspx

http://www.nbs.ntu.edu.sg/News_Events/Documents/BT_141118_37_The%20SME%20advantage%20in%20Asian%20markets.pdf

http://www.nbs.ntu.edu.sg/News_Events/In_the_Media/Pages/The_View_from_NTU_Professors_The_SME_advantage_in_Asian_markets.aspx

http://www.nbs.ntu.edu.sg/News_Events/In_the_Media/Pages/The_View_from_NTU_Professors_The_SME_advantage_in_Asian_markets.aspx


International marketing in the post-globalisation era, by Lewis Lim and Wee Chow Hou (The Business Times, 7 January 2014) http://www.asiabusinessinsights.com/articles.html#sub_articles_International_Marketing Shifting the focus from product to customer, by Lewis Lim and Wee Chow Hou (The Business Times, 27 January 2015) http://www.nbs.ntu.edu.sg/News_Events/Documents/BT_150127_23_Shifting%20the%20focus%20from%20product%20to%20customer.pdf

Read more on MIB Faculty commentaries in the media:

• Is the happiness you seek the same as mine? Marketing & happiness across different cultures, by Charlene Chen, Y. (INSIGHT+, 20 Jun, 2016)

• Insta-gratification: Cafes seek success in a Snap, by Charlene Chen, Y. (Channel News Asia, 4 October, 2016)

• Africa’s TFTA: An exercise in Economic Integration, by Burger, J.H. (AfricaBusiness.com, 22 June 2016)

• Espinaca Innovations: A Case Study in Innovation in South Africa by Burger, J.H. (AfricaBusiness.com, 30 October 2016)

• Tourism game plan an ongoing project, by Joan Henderson (The Business Times, 24 October 2015)

• Mass-customised goods do have a future in Asia, by Yeh Mingmin & Gemma Calvert

(The Business Times, 2 October 2015)

• Why our brains are drawn to F1 races, by Gemma Calvert (Today, 16 September 2015)

• Bright Future for the Dark Continent by Burger, J.H. (Business Times, 10 October 2015).

• The business allure of Africa by Burger, J.H. (Today, 9 November 2015).

• Asean can take a leaf from Africa’s M-Pesa by Burger, J.H. (Business Times, 14 November 2015).


http://www.asiabusinessinsights.com/articles.html#sub_articles_International_Marketing


http://www.nbs.ntu.edu.sg/News_Events/Documents/BT_150127_23_Shifting%20the%20focus%20from%20product%20to%20customer.pdf

http://www.nbs.ntu.edu.sg/News_Events/Documents/BT_150127_23_Shifting%20the%20focus%20from%20product%20to%20customer.pdf

http://www.nbs.ntu.edu.sg/News_Events/In_the_Media/Pages/Tourismgameplananongoingproject.aspx

http://www.nbs.ntu.edu.sg/News_Events/In_the_Media/Pages/Mass-customisedgoodsdohaveafutureinAsia.aspx

http://www.nbs.ntu.edu.sg/News_Events/In_the_Media/Pages/Why_our_brains_are_drawn_to_F1_races.aspx


Expert Comments/other coverage: • Tough Mudder Adventure Challenge study, media highlights on, mention of and

comments by Julien Cayla (The Atlantic, 25 March 2017; The Sun, 15 March 2017; The Daily Mail, 14 March 2017; Men’s Fitness, 24 March 2017; La Stampa, 03 May 2017; The Independent, 15 March 2017; The Metro, 15 March 2017; Fast Company, 20 June 2017; Outside Magazine, 03 August 2017; Yorkshire Post, 14 March 2017; The Mail, 14 March 2017; BT, 14 March 2017; Belfast telegraph, 14 March 2017)

• Cool Step Forward, Comment by Lewis Lim. (The Straits Times, 04 May, 2017)

• Price war with Prime Now? Don’t bet on it, Comment by Lewis Lim. (The Straits Times, 10 August, 2017)

• The use of self-service technologies among consumers. Television interview with Charlene Chen, Y. (MediaCorp Channel 5’s Talking Point, 7 January, 2016)

• Self-service cultures in Singapore. Radio interview with Charlene Chen, Y. (MediaCorp 938Live The Breakfast Club, 6 November, 2015)

• The obstacles to a DIY nation, by Charlene Chen, Y. (Today Online, 12 November, 2015)

• The symbol of Singapore: The Merlion. Interview with Gemma Calvert

(Channel NewsAsia, 26 October 2015)

• Channel NewsAsia interview with Gemma Calvert on using Neuro Marketing to gauge consumer preferences (Channel NewsAsia, 10 October 2015)

http://www.nbs.ntu.edu.sg/News_Events/In_the_Media/Pages/ThesymbolofSingapore.aspx

http://video.toggle.sg/en/series/money-mind-2015/ep28/345671

http://video.toggle.sg/en/series/money-mind-2015/ep28/345671


15. Student/Alumni Achievements Current students Our PhD students, Madan Shilpa and Li Shaobo Kevin had been awarded Excellent Student Teacher Award 2016 by the School. Social marketing (BU8542) students were again commended by Samaritans of Singapore (SOS) in 2015 and 2016 for developing social marketing plans for the organization. Below is an extract from page 33 of the SOS 2015 – 2016 Annual Report:

“Over two consecutive semesters, SOS also worked closely with Nanyang Technological University (NTU) for the course Social Marketing: Making This World A Better Place. For their term project, two project groups from each semester worked on topics identified by SOS, such as volunteer recruitment and retention, and promoting help-seeking behaviour among those aged 20-29. Creative and innovative social marketing plans were presented to SOS and outstanding ideas were earmarked for future review.”

Terence Hor (Year 3, BUS), Loke Si Hui (Year 2, BUS), and Tay Kuan Yu (Year 1, BUS) turned up as champs at the L'Oréal Brandstorm Competition National Finals 2017. The trio first met as members of the NBS MarkeTHINK Club. Kuan Yu was the one who rallied the other club members to form a team to enter the contest. They eventually emerged as second runners up at the international competition in Paris. Read more at http://www.nbs.ntu.edu.sg/NewsnEvents/Pages/News-Details.aspx?news=d63acd3b-e69f-493a-95f4-4ac0c31bbb69. Alumni Ms Charmaine Tan, our MIB student, a B. Bus graduate in 2010, has received The Women Icons Award 2017 in The Women Icons Summit & Awards hosted in Singapore on March 17, 2017 which celebrates and honours the accomplishments and contributions of women who have excelled in different walks of life. Charmaine has distinguished herself as a prominent citizen who has displayed a strong mettle and capability to perform well as a marketer. Find out more at https://youtu.be/rv2UKMgCi6E. Ms Rebekah Lin, our MIB student, a B. Bus graduate in 2007, has been recognized as the youngest philanthropist in Singapore in 2016. She spearheaded the formation of the Jia Foundation, which supports charities that do not get a lot of support, such as those that help people with mental illnesses and former prisoners. Among other things, it is also funding documentaries that help raise awareness about social issues and effect change. Read more at http://www.straitstimes.com/singapore/one-is-100-years-old-one-is-just-31.

http://www.nbs.ntu.edu.sg/NewsnEvents/Pages/News-Details.aspx?news=d63acd3b-e69f-493a-95f4-4ac0c31bbb69

http://www.nbs.ntu.edu.sg/NewsnEvents/Pages/News-Details.aspx?news=d63acd3b-e69f-493a-95f4-4ac0c31bbb69

https://youtu.be/rv2UKMgCi6E

http://www.straitstimes.com/singapore/one-is-100-years-old-one-is-just-31