INTRODUCTION:Astatus symbolis a perceived visible, external denotation of one's social position and perceived indicator of economic orstatus. Manyluxury goodsare often considered status symbols.Status symbolis also asociologicalterm as part of social and sociologicalsymbolic interactions relating to how individuals and groups interact and interpret various cultural symbols. As people aspire to high status, they often seek also its symbols. As with othersymbols, status symbols may change in value or meaning over time, and will differ among countries and cultural regions, based on their economy and technology.For example, before the invention of theprinting press, possession of a large collection of laboriously hand-copiedbookswas a symbol of wealth and scholarship. In later centuries, books (and literacy) became more common, so aprivate librarybecame less-rarefied as a status symbol, though a sizable collection still commands respect. In some past cultures of East Asia,pearlsandjadewere major status symbols, reserved exclusively for royalty. Similar legal exclusions applied to thetogaand its variants inancient Rome, and tocottonin theAztec Empire. Special colors, such asimperial yellow(in China) orroyal purple(in ancient Rome) were reserved for royalty, with severe penalties for unauthorized display. Another common status symbol of the European medieval past washeraldry, a display of one's family name and history.Status symbols also indicate the cultural values of a society or a subculture. For example, in a commercialsociety, having money or wealth and things that can be bought by wealth, such as cars, houses, or fine clothing, are considered status symbols. In a society that values honor or bravery, a battlescarwould be more of a status symbol. In academic circles, a long list of publications and a securelytenuredposition at a prestigious university or research institute are a mark of high status. It has been speculated that the earliest foods to be domesticated were luxury feast foods used to cement one's place as a "rich person".Auniformsymbolizes membership in an organization, and may display additionalinsigniaof rank, specialty, tenure and other details of the wearer's status within the organization. Astate decorationmedal orbadgecan show that the wearer has heroic or official status. Elaboratecolor-codedacademic regaliais often worn duringcommencementceremonies, indicatingacademic rankand specialty. Possessions typically perceived as status symbols may include amansionorpenthouseapartment,atrophy wife,haute couturefashionableclothes,jewelry,or aluxury vehicle.A sizeable collection of high-priced artworks or antiques may be displayed, sometimes in multiple seasonally occupied residences located around the world.Privately owned aircraftand luxuryyachtsare movable status symbols that can be taken from one glamorous location to another; the "jet set" refers to wealthy individuals who travel byprivate jetand who frequent fashionable resorts.Status symbols are also used by persons of much more modest means. In theSoviet Unionbefore the fall of theBerlin Wall, possession of American-styleblue jeansorrock musicrecordings (even pirated or bootlegged copies) was an important status symbol among rebelliousteenagers. In the 1990s, foreigncigarettesinChina, where a pack ofMarlborocould cost one day's salary for some workers, were seen as a status symbol.Cellphoneusage had been considered a status symbol (for example inTurkeyin the early 1990s),but is less distinctive today, because of the spread of inexpensive cellphones. NonethelessAppleproducts such asiPodoriPhoneare common status symbols among modern teenagers.A common type of modern status symbol is a prestigiousbrandeditem, whether apparel or other type of a good.The brand name or logo is often prominently displayed, or featured as agraphic designelement of decoration. Certain brands are so highly valued that cheapcounterfeit goodsor knockoff copies are purchased and displayed by those who do not want to, or are unable to, pay for the genuine item.

SWOT ANALYSIS:STRENGHTS: For an individual owning very lavish belonging, for example, extravagant autos wallets satchels PDAs or pets will by and large be looked as a first class of the general public consequently the individual will be regarded for being an image as well as for the sort of accumulations he keeps. One of the significant things such individuals do is that they can parade their belonging and increase positive or negative viewpoint from it which will help them make a name for themselves in the general public. Such individuals are typically sure individuals from society when they know they have got everything that expected to be an image for status. WEEKNESS: With the qualities there are shortcomings additionally, for example, the trouble of support of the things. Case in point if an individual own profoundly extravagant autos he needs them to be kept up once in a while so as to continue thing in immaculate condition. In such exercises there is a high cost bearance of the belonging. Furthermore, the individual will likewise be dependent on new dispatches for instance when an individual purchases a costly auto and is known for it, he will like to purchase the most recent model additionally to keep his status alive in the general public. OPPERTUNITIES: For an individual who is a grown-up toy inside himself has preference that individuals know and admire him and he can accomplish his work all the more effortlessly when contrasted with ordinary individuals. The purpose for this is basic that he gains more significance from individuals. THREATS: The principle issues one face being a rich is the wellbeing of belonging he have. An individual owning a Mercedes will have a trepidation of its wellbeing particularly in Pakistan on the off chance that somebody claims such auto there are number of dangers for him for example dangers of being stolen or being lost or things other than autos being grabbed. The more you are an image the less reckless you must be so as to be safe and keep your things safe

SUMMARY OF ARTICLES:STATUS SYMBOL:A possession which is regarded as proof of the owner's social position, wealth, prestige, etcLions-ultimate-status-symbol-Persian-Gulf-rich-wealth-Instagram ByJAMES NYE.Diverse societies treat riches in an unexpected way. In the west, numerous families have had riches for innumerable eras, prompting a practically indifference towards their riches. Middle Easterner states have an altogether different standpoint. A considerable lot of the todays Arab world class recollects being soil poor, so their interpretation of cash is very distinctive. They display it in ways; written work of their name in the sand, buying an unadulterated white gold Mercedes or innumerable different silly shows. One thing that basically all Arab world class do is hotshot their autos. This has ended up so regular place that the first class are searching for different methods for flaunting, and fascinating pets are the new thing. With lions striving for $50,000 a piece, couple of customary society can bear the cost of it, making all of them the all the more fascinating for those looking to display. Incredibly wealthy young fellows in the Gulf Arab states have taken to posting photos of themselves with enormous predator felines on the well known informal organization site Instagram. As indicated by a report in the online version of British daily paper the Daily Mail, the rich young fellows have been flaunting the Persian Gulf's most recent 'extreme materialistic trifle', which, the daily paper said, either sells out their "sheer boasting or ineptitude, contingent upon your perspective". The story highlighted the instance of Humaid AlBuQaish who has evidently achieved religion seeing with more than 250,000 supporters taking a gander at his posts of himself with his cars and animals. "While it is not by any means clear what AlBuQaish accomplishes professionally or how he gathered his astonishing riches and pets, it is pass that he carries on with an existence of extravagance that most can just long for," the daily paper said. "Believing his felines certainly, AlBuQaish is imagined bolstering his zoological garden of deadly predators and grappling with them - at the same time flaunting the way that he possesses such radiant animals," the report included. As per the report, the exchange enormous felines mirrors the significance of status among the rich in the Gulf, where an uncommon white lion will offer for around US$50,000. In the event that somebody purchases an exceptionally costly creature, he is gloating that he has enough cash to get anything he needs. His posts have impelled other young fellows to transfer photos of their enormous felines being taken for a twist in a speedboat, while others show themselves with their heads inside the predators' mouths. wellness the new status symbol"Eating right can give the privileged class a sense of moral superiority".By:Nedahl Stelio (sydney morning herald)In the past the status symbols were quiet different from the emerging new status symbols and health and wellness is one of those new status symbol which is quickly getting recognition in the society .since the global financial crisis and health hazards "health " has become the only acceptable way to make a statement of how privileged you are and this phenomena starts from food and exercise and than it circles our whole lifestyle.Now people from upper class are more concerned about their health and fitness exercises as its an emerging trend as a status symbol.There are elite exercise classes and all of those organic ingredients are produced to make green juices and smoothies, pricey vitamin and mineral supplements .Yoga classes become a visual stamp of their luxury lifestyle to give themselves psychological and moral superiority.Getting the body you want might be the end goal ,Feeling like youre part of an elite group and show that they have enough money on their health and fitness."It's like, look how much money I spent on this almond-milk chia-seed smoothie, and you post a picture of it on Instagram.

"wellness has become an important part of the luxury lifestyle"And in todays work-obsessed culture, that might be the ultimate luxury. "status insanity: Why the iphone is the perfect status symbol"This article focused on iphone as a revolutionary status symbol.as well as it is also discussed that Black berry is much better than iphone for office work and for sending and recieving emails and its not even cheap but still people like iphone more just because of status symbol.Its also discussed in the article that iphone is a status symbol u can carry everywhere and u dont habe to awkwardly try to insert it into a conversation like the name of the club u belong to or the american business school your child attends or the car u drive.. u just fish it out of your pocket and look at time thats it.It is also discussed that if u routinely post photos of yourself on facebook flying first class on international flights u are an insufferable show off but if u post photos with your new iphone u are just on the cutting edge or in short iphone is a status symbol that u can always justify.At the last the author discussed that technology was supposed to be in the service of man but when in a world of google glass and apple's watch technology becomes a status symbol.

9 MUST HAVE STATUS SYMBOLS THAT SAY "I' M RICH"BY: Drew Gannon (The Fiscal Times)Swanky strollers, special customize bikes, designer fashion clothes n bags, expensive wines, furry items, expensive pets, fast cars, world tours and watches are the things people mostly use as status symbols Celebrities are the ones seen mostly using these symbols. The purchase of these items are increasing day by day . " if someone buys a very expensive animal ,he is boasting that he has enough money to buy anything he wants ,he said to CNN .Big cats are now used as a status symbol, hybrid dogs and pure dogs are also used as status symbol and their foods are more tasty then ours. Fox fur and other rare animals skin is used in different items, they are soo expensive that they have lockers for them. "the trade in big cats in the world reflects how status among the wealthy is all important. where a rare white lion will sell around $ 50.000

Sociologists study how people use symbols to communicate. These symbols include items that are part of our nonmaterial culture, such as language, and also our material culture, such as clothing.Status symbols communicate much more than wealth. They communicate ones ability to fit in with the wealthy, that is, that you belong. These are the soft skills employers state many college students lack. Elite colleges and universities are now realizing that a financial aid package to a low-income student is not the only thing that matters in terms of college success for low-income students in their ability to climb the social class ladder.Status stories is not about brands telling their stories to masses but helping individuals to tell stories.BY: Belgian Dinner(Trendwatching.com)Status stories becoming more important, some life caching service take on a new role: helping to recall and illustrate the stories that consumers want to share to entertain and impress others Human beings (fueled by a need for self-worth validation, control, vanity, even immorality) love to collect and store possessions, memories, experiences, in order to create personal histories, mementos of their lives , or just to keep track for practical reasons. And in an economy in which many consumers favor the intangible over the tangible, collecting storing, displaying and sharing experiences is exciting and even necessary. People will increasingly tell stories to each other to achieve a status dividend from their purchases. Expect a shift from brands telling a story, to brands helping consumers tell status yielding stories to other consumer.