staycations summer travel infographics

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Source: Google Search Data, March–May 2014, United States. TOP U.S. HOTEL DESTINATIONS FROM KEY METRO AREAS IN THE U.S. Source: Google Trends (google.com/trends), January 2011–June 2014, United States. NEW YORK WASHINGTON, D.C. ATLANTA LOS ANGELES SAN FRANCISCO CHICAGO 1 Chicago, IL 2 Las Vegas, NV 3 New York, NY 4 Indianapolis, IN 5 Nashville, TN 1 Las Vegas, NV 2 San Diego, CA 3 Los Angeles, CA 4 Palm Springs, CA 5 San Francisco, CA 1 New York, NY 2 Atlantic City, NJ 3 Las Vegas, NV 4 Miami, FL 5 Boston, MA 1 Washington, D.C. 2 New York, NY 3 Ocean City, MD 4 Las Vegas, NV 5 Virginia Beach, VA 1 Atlanta, GA 2 Savannah, GA 3 Las Vegas, NV 4 Charleston, SC 5 New Orleans, LA 1 San Francisco, CA 2 Las Vegas, NV 3 San Diego, CA 4 Anaheim, CA 5 New York, NY STAYCATIONS This summer’s most popular destination is in your backyard The summer is “staycation” season, with searches peaking each July. And this year, the “staycation” looks to be more popular than ever. Searches are up 10% year over year as more and more people seek vacation opportunities in their own backyards. SEARCHES FOR "STAYCATION” Jan 2012 Jan 2013 Jul 2011 Jul 2012 Jul 2013 Jan 2014 Up 10 % YoY Where are people across the U.S. looking to stay this summer? Hint: It’s closer to home than you think. The most popular hotel destinations are often the ones just down your street. New York City is the most-searched destination for New Yorkers. Atlantans search near and not-so-far for hotels this summer. Northern Californians are searching for hotels in San Francisco more than anywhere else. Washingtonians are searching for destinations within driving distance of home. Las Vegas was the top-searched destination for Angelenos. Chicagoans are searching locally first for hotel destinations this summer. Here are some unexpectedly popular U.S. destinations being searched this summer, according to top trending searches on Google. SARASOTA, FL SAN ANTONIO, TX BRECKENRIDGE, CO MINNEAPOLIS, MN ASHEVILLE, NC SAVANNAH, GA COLUMBUS, OH Source: Google Search Data, March–May 2014, United States. SEATTLE, WA PITTSBURGH, PA TUCSON, AZ Seattle, WA Searches for the "Chihuly Garden and Glass" are at an all-time high and up 16% from last year. Breckenridge, CO Nature hikes are a popular attraction during the summer, and searches for "wildflowers" are up 72% over the past two years. Minneapolis, MN Searches for "iced coffee" in Minneapolis are on the rise, up 44% from last year and 52% higher than in the rest of the U.S. Columbus, OH The Columbus Zoo is an increasingly popular attraction this summer. Searches in June are up 14% over last year, and more than 30% over 2012. Asheville, NC Searches in June for the Greenville Drive, a nearby minor-league baseball team, have reached new heights, surging more than 40% compared to the previous year. Savannah, GA Searches in Savannah for “hilton head restaurants” have doubled over the past two years. Pittsburgh, PA Kennywood, a local amusement park, was the second-fastest rising search from April to June, after the World Cup. Tucson, AZ Searches for "spa" peak every summer. San Antonio, TX Searches for the River Walk are up 28% over last year. Sarasota, FL Interest in gelato is on the rise in Sarasota. Since April, searches have grown 40% compared with the same period last year. thinkwithgoogle.com

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An infographic explaining the backyard tourism which is evolving slowly

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Page 1: Staycations Summer Travel Infographics

Source: Google Search Data, March–May 2014, United States.

TOP U.S. HOTEL DESTINATIONS FROM KEY METRO AREAS IN THE U.S.

Source: Google Trends (google.com/trends), January 2011–June 2014, United States.

NEW YORK

WASHINGTON, D.C.

ATLANTA

LOS ANGELES

SAN FRANCISCO

CHICAGO

1 Chicago, IL2 Las Vegas, NV3 New York, NY4 Indianapolis, IN5 Nashville, TN

1 Las Vegas, NV2 San Diego, CA3 Los Angeles, CA4 Palm Springs, CA5 San Francisco, CA

1 New York, NY2 Atlantic City, NJ3 Las Vegas, NV4 Miami, FL5 Boston, MA

1 Washington, D.C.2 New York, NY3 Ocean City, MD4 Las Vegas, NV5 Virginia Beach, VA

1 Atlanta, GA2 Savannah, GA3 Las Vegas, NV4 Charleston, SC5 New Orleans, LA

1 San Francisco, CA2 Las Vegas, NV3 San Diego, CA4 Anaheim, CA5 New York, NY

STAYCATIONS This summer’s most popular destination is in your backyard

The summer is “staycation” season, with searches peaking each July. And this year, the “staycation” looks to be more popular than ever. Searches are up 10% year over year as more and more people seek vacation opportunities in their own backyards.

SEARCHES FOR "STAYCATION”

Jan 2012 Jan 2013Jul 2011 Jul 2012 Jul 2013 Jan 2014

Up 10% YoY

Where are people across the U.S. looking to stay this summer? Hint: It’s closer to home than you think. The most popular hotel destinations are often the ones just down your street.

New York City is the most-searched destination for New Yorkers.

Atlantans search near and not-so-far for hotels this summer.

Northern Californians are searching for hotels in San Francisco more than anywhere else.

Washingtonians are searching for destinations within driving distance of home.

Las Vegas was the top-searched destination for Angelenos.

Chicagoans are searching locally first for hotel destinations this summer.

Here are some unexpectedly popular U.S. destinations being searched this summer, according to top trending searches on Google.

SARASOTA, FL

SAN ANTONIO, TX

BRECKENRIDGE, CO

MINNEAPOLIS, MN

ASHEVILLE, NC

SAVANNAH, GA

COLUMBUS, OH

Source: Google Search Data, March–May 2014, United States.

SEATTLE, WA

PITTSBURGH, PA

TUCSON, AZ

Seattle, WASearches for the "Chihuly Garden and Glass" are at an all-time high and up 16% from last year.

Breckenridge, CONature hikes are a popular attraction during the summer, and searches for "wildflowers" are up 72% over the past two years.

Minneapolis, MNSearches for "iced coffee" in Minneapolis are on the rise, up 44% from last year and 52% higher than in the rest of the U.S.

Columbus, OHThe Columbus Zoo is an increasingly popular attraction this summer. Searches in June are up 14% over last year, and more than 30% over 2012.

Asheville, NC Searches in June for the Greenville Drive, a nearby minor-league baseball team, have reached new heights, surging more than 40% compared to the previous year.

Savannah, GASearches in Savannah for “hilton head restaurants” have doubled over the past two years.

Pittsburgh, PAKennywood, a local amusement park, was the second-fastest rising search from April to June, after the World Cup.

Tucson, AZSearches for "spa" peak every summer.

San Antonio, TXSearches for the River Walk are up 28% over last year.

Sarasota, FL Interest in gelato is on the rise in Sarasota. Since April, searches have grown 40% compared with the same period last year.

thinkwithgoogle.com