staying ahead of the curve (digital corporate communications)

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Staying ahead of the curve Staffan Lindgren, Managing Partner Madrid Januari 15, 2015

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Staying ahead

of the curve

Staffan Lindgren, Managing PartnerMadrid Januari 15, 2015

A general direction in which something is developing or

changing

A TREND IS

Definition of ”trend” in Oxford dictionairy

T

Understand the landscape Research Big data Explore Try and fail Stop doing things

Shifts & movements preceeds trends

Where do we

want to go?

Our digital world

Our digital world

Our world

Our world is digital

Budgets for marketing and communication haveincreased since 2007

happensShift

from media purchase to more resources for

content production, distribution and engagement

budgetShift

IF OUR WORLD IS DIGITAL

How would you changeyour communicationactivities tomorrow?

Content becomesinteractive

CHANGING HOW WE COMMUNICATE

Interactivity and engagement

Interaction integratedinto the story

Navigation and contentworks together to enhance the userexperience

New York Times Interactive Storytellingh

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Interactivity and engagement

Interaction integrated into the story

Navigation and content workstogether to enhance the userexperience

”Content creation and planning requires storyboard development as well as new skills working together”

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How is your contentlooking?

Stop doing things because ”youalways have”

Dare to fail – use prototypes to test and to ensure success

Invest in new skills and resources

Reality check…

How far behind are we?

74 % of sites do notwork on mobile or tablets

74 % of sites do notwork on mobile or tablets

40 %mobile

traffic

86 % does not provide full documentation from AGM

86 % does not provide full documentation from AGM

84 %Full AGM information

is important part of

corp governance

95 % does not provideinformation about who their

competitors are or whichindustry they belong to

95 % does not provideinformation about who their

competitors are or whichindustry they belong to

95 %Expect to find the

information on the

corporate site

24 % have search enginesthat simply do not work

24 % have search enginesthat simply do not workYou are joking, right?

Time to get moving!

Time to get moving!Mind

the gap

Time to get moving!Mind

the gap

Mend

the gap