staying alive - food shippers of america events...the philosophy of george carlin lessons from the...
TRANSCRIPT
Staying Alive
Essential Business Evolution In Times of
Constant Change
THOSE WHO CANNOT REMEMBER THE PAST ARE CONDEMNED TO REPEAT IT.
George Santayana
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Real Choices…
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Looking Back/Ahead
• Major Causes of Change
• Lessons of the Past
• What’s Coming Next
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Through The Years
• Economics
• Demographics
• Technology
• Community
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THE PHILOSOPHY OF GEORGE CARLIN
Lessons From the Highways and
By-Ways
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Epistemic Closure
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1960
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1960
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Changes That Explode
Cheap Money
Cheap Food
Cheap Fuel
Easy Growth
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The Value Challenge
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Family
Money Time
Personal
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The New Battlefield
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Already Gone…?
• Tube Televisions
• Phone Books
• Deposit Slips
• Rolodexes
• Film
• Incandescent Bulbs
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Soon to Follow
• Home Phones
• Stamps
• Gasoline Pumps
• Analog Clocks
• Language Barriers
• Toilet Paper
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Source: AARP Bulletin
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Tomorrow’s Shoppers
• Who Do They Trust?
• What Do They Believe In?
• What Do They Value?
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A New World of Shoppers
0
10
20
30
40
50
60
70
80
White Hispanic Black Asian Euro
-Age 30 and older
Under 30-
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Even This Changes
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…As Does This
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Just Another Day
• 40% before breakfast
• 540 million Facebook users daily
• 300 million Tweets
• And that’s just the start…
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45% are over 35 years old
40% are 18-34 years old
15% are <18 years old
2011
WHO’S USING SOCIAL MEDIA?
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15% <18 years old
2013e 50% over 35 years old
35% 18-34 years old
Everyone’s Doing It
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Source: Google UX Team Research, The Royal Society, Biological Sciences
Age Old Need, New Method
Primitive man Modern man
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Why It Matters
• The human touch
– The need to connect
• Communicate, Create, Collaborate, Consult
– On every type of purchase
• How it changes everything
– Shoppers and associates
• And more change is coming
– Going mobile
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Four Key Steps
LISTEN
UNDERSTAND
PARTICIPATE
CREATE
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How to Start
1
• Define Your Role and Goal
• Introduce Yourself
2
• Set Up Your Social World
• Facebook, Twitter???
3
• Engage
• Learn the Rules
4
• Assess and Evolve
• What Success Is
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How to Start
• Building a process
– Internal and external tactics
• Internal issues
– Budget
– Support
– Alignment
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Old Dogs and New Tricks
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Charge to the Future
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