Steal My Girl by One Direction

Use of Camera -long shots to show people on mass-necessary to see faces in pop genre because it’s what sells them as artists-variety of different shots (close-ups and medium shots) to create their individual and group identity-very rare that there’s no band members in the frame-individual shots play to the individual fan bases for example by naming them at the beginning of the video with the fan identity

Pace and Rhythm of Editing

-beginning = continuity-rest of video = montage-both fast and slow paced to fit in with each section of the song-montage edit makes it unrealistic and therefore connotes an idealised world

Genre Ingredients -pop videos are commonly abstract now so adheres to the stereotype of pop music videos-contains the artist performing which is a common stereotype of the pop genre-personalities are showing through which are a key part of selling the band because they are ‘love interests’-use of camera creates the mood which they hope for the artist to be viewed in

Audience and Text -audience are having fun because the artist are having fun within the video itself-close-ups create a connection between the artist and the audience because the audience can feel as though they are actually there

Type of Video -abstract-disjuncture

Video and Lyrics -doesn’t really fit the lyrics because if you were really trying to ‘steal my girl’ you wouldn’t be at a carnival type event-promotes the band rather than the song because it fits in with the stereotype of them as individuals