steam showers 101: how to turn a bathroom into a wellness retreat

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STEAM SHOWERS The What, Why and How of Creating the Ultimate Experience in Steam ––––––––––––––––––––––––––––––––––––––– ––– PART 1: How to Turn a Bathroom into a Wellness Retreat

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STEAM SHOWERSThe What, Why and How of Creating the Ultimate Experience in Steam

PART 1: How to Turn a Bathroom into a Wellness Retreat

Well talk you through the finer points of Steam from the whys to the hows and all the whats in between. Part one of our webinar series explores the best part of steamhow it feels, while part two will discuss installation basics. Lets start with why customers want steam.

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IMAGINE1

IMAGINEFrom Stress at work to

Take a moment and imagine a typical workday. -Projects to finish and deadlines to make -Phone calls all day asking you to put out fire after fire -The drive home through rush hour traffic and what is it exactly about the left lane that people dont understand, anyway?? Your muscles are in knots, your mind is swirling, your body is fatigued.

But all that is about to change You enter your house use your iSteam app to remotely activate your Mr. Steam steam shower, and suddenly

things begin to change. You step into the steam showerthe lights are dim as you sit down and take a deep breath. You close your eyes. The misty, warm environment envelopes you as you breathe deeply and moist, recuperative air fills your lungs. Soft music is playing in the background. Comforting scents chosen to relax you through the science of aromatherapy waft through the air and transport you to a place of calm. Your muscles unwind. Your mind begins to find peace. And then it happens if even just for a moment everything feels as if its in balance, and you feel good. Thats the power of steam.1

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Unwinding With Steam

STEAMTHERAPYprovides more than a place to shower.3Its a wellness retreat in the home a spa without a membership

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RESPIRATORY HEALTH 1. Improves breathing; opens up nasal passages related to symptoms of allergies.2. Improves breathing; opens up nasal passages related to symptoms of viruses.3. Hot mist helps to promote sinus drainage.4. Hot mist helps to loosen bronchial secretions.5. May provide temporary relief of asthma-type symptoms.6. Hot mist soothes the throat.7. Warm mist helps decrease symptoms due to croup.8. Acts as a natural expectorant.

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Steam is synonymous with relaxation, health and wellness. Theres a good reason for that actually, there are over 40 of them. While we wont read all of them right now, (you can take more time to look at all of them on the Mr. Steam website) here are a few to give you an idea of the power of steam

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SKIN CARE 9. Cleanses the skin10. May relieve acne conditions11. Opens up pores12. Lubricates the skin13. Hydrates dry skin14. Rejuvenates15. Leaves skin with a healthy glow16. Makes shaving in a steam shower easier17. Prepares the skin follicles for easier waxing5

HOLISTIC HEALTH18. Removes toxins from the body19. Increases circulation20. Helps the body rid itself of excess sodium21. May relieve pain and discomfort of arthritis22. Rids the body of metabolic and other waste products 23. Helps with detoxification

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WELL-BEING24. Relieves stress25. Encourages relaxation 26. Promotes deep, restful sleep27. Fosters a sense of well-being28. Can help increase the length of REM cycles during sleep29. Combining Steam and Aromatherapy (lavender) may promote soothing relief from stress and tension30. Combine Steam and MusicTherapy to manage stress31. Combine Steam and ChromaSteam to enhance your mood elevationWhat the culture is craving is a sense of ease and reflection, of not needing to be stimulated or entertained or going aftersomething constantly. - Soren Gordhamer, founder of the Wisdom 2.0 conference

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PHYSICAL WELLNESS

32. Increases blood circulation.33. Boosts metabolism.34. Helps to reinvigorate tired muscles.35. Removes lactic acid from over- worked muscles.36. Increases muscular flexibility (great for stretching).37. On average, burns 150 calories in a 15-minute session at 114F150 Calories =8

Incidentally, 150 calories may not sound like a lot, but thats equal to one tall Starbucks latte! Not a bad payoff for a relaxing steam!8

OTHER BENEFITS

38. Uses less than 2 gallons of water for a 1/2 hour steam bath.39. Costs cents to operate.40. May increase equity of the home.41. Saves energy by following steam shower with a cold shower.42. Can simply be added to an existing shower. Does not require a separate area or room in order to be used.43. Great way to de-wrinkle clothes.44. Adds humidity to your orchids.

At least 60 to 70 percent of the homes were designing now have home spas to some degree. Robert D. Henry, Architect, New York

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Trending NOW: Water & WellnessTwice as many designers specified steam showers for master baths as whirlpools in 201344% of respondents see the demand for steam showers increasingThe interesting changeis the interest consumers have in wellness aspects not just the cleansing potential of water. Consumers value the de-stressing and/or invigorating spirit of a water experience.Ellen Cheever, NKBA, writing for Kitchen & Bath Design News, 2/13NKBA survey of 420 kitchen & bath designers in March, 2014NKBA survey of 420 kitchen & bath designers in March, 2014

*THIS SLIDE REQUIRES 3 CLICKS

Weve talked about the emotional side of steam what it feels like, and given you some of the health benefits. But for you left-brainers who want more cold hard facts, here they are

NKBA did a survey of 420 kitchen & bath designers in March, 2014. They found that twice as many respondents specified steam showers for master baths as whirlpools in 2013. And 44% of them saw the demand for steam showers increasing.

Quote in 3rd box is from Ellen Cheever, NKBA, writing for Kitchen & Bath Design News, 2/1310

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Bathrooms are poised to be the most popular remodeling project of 2015Spending for a bath remodel is up from $15,000 to $20,000According to an Angies List survey

*THIS SLIDE REQUIRES 1 CLICK

According to an Angies List survey, the bathroom is the most popular remodeling project of 2015.

And quoted in that same survey, Tom Sertich, President of Kirk Development Company, says spending on the bath remodel is up by $5,000.11

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Trending THEN: Water & Wellness

When we talk about current trends in steam, we feel pretty confident that these trends arent just a fad. In fact, its important to note that steam therapy has been around since the Bronze Age Ancient Roman Baths, Moroccan Hammams, Native American Sweat Lodges, and Japanese Onsen are all part of the history of steam.

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STEAM: AN ECO-FRIENDLY LUXURY

One of the most important things we can talk about right now is water usage. (Mention Californias new water usage laws, growing drought concerns, etc.)

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What is a Steam Shower, from a Customers Perspective?

There are so many good reasons to choose steam whether youve got a client who wants it for the holistic health benefits, and is sold by the eco-friendly aspects of steam, or a client whos in it for the skin care benefits and is sold by the relaxation factor - once youve gotten to the point in your client conversation where youre ready to talk details, this is where you start

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DEFINITION

A type of bathing where a humidifying steam generator produces water vapor that is dispersed around a persons body. This feature is added to the typical features of a bathroom shower.

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1. Completely enclosed space including: 7- 8 Ceiling Gasketed Door2. Properly sized steam generator3. Standard shower floor drain4. Steam Head5. Standard shower head, or any shower head6. Sloped seating7. Vapor-sealed light fixtures

PUTTING IT TOGETHER

17KEY ELEMENTS FOR A STEAM ROOM

1. Adjustable operating temperature range (90F 120F)2. Wet environment experienceAdjustable length of a Steam Session Recommended = 10-20 minutes4. Allow 10 minutes for tile and natural stone to pre-heat5. Controls with temperature sensors6. Customization Wireless devices, apps, pre-sets Aroma, Chroma and Music Therapies Bath & Body Therapy

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MrSteam generators are made from naturally corrosion-resistant 100% recyclable stainless steel.

Mr. Steam generators are made from naturally corrosion-resistant 100% recyclable SS.

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Overcoming Myths: I Cant / Shouldnt / Wouldnt

Lets talk about some of the common misconceptions that you might be faced with as youre talking steam to your clients. In fact, lets play a little game of Mythbusters here. If youve ever seen that show, they present you with a myth, and then they give you the evidence to either confirm it or bust it. Lets start with our first myth19

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__________________Its too expensive.__________________ If opening walls, a steam showercan be added for about $1,250BUSTED(That price doesnt include labor.)

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21______________________I dont have enough room.______________________BUSTED

Steam showers dont require any additional space other than your existing shower space.They can be as small as the minimum code requirements: 3 x 3 x 7

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22_______________________It will cost too much to run._______________________

The energy costs of a typical steam shower session are less than $1BUSTED

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23________________________________I wasnt looking for that big of a project._______________________________

An existing shower can be enclosed with relatively minimal renovation

BUSTED

*THIS SLIDE REQUIRES 2 CLICKS23

24____________________________My spouse/significant other wantsa different experience than I do...____________________________

Good News

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CUSTOMIZABLE OPTIONS

26iSteam

Sleek, 1/8 thick, nearly flush mount, moisture-proof control pad with swipe-touch simplicity thats as easy to use as a smart phone

Allows control of every aspect of the steam experience (including AutoStart) Created by world-renowned Industrial Engineer David Farrage, who focused on user simplicity and intuitive experiences

27iSteam

28iSTEAM MOBILE APP

Yes. Theres an app for that.

29iTempo

30WIRELESS iGENIE

Remotely pre-heat steam shower from up to 100 away with one-touch water-resistant control

31AROMATHERAPY

Relax or invigorate with an on-demand AromaSteam system that automatically infuses aroma oil into steam environment

EUCALYPTUSRefreshing and cleansingOpens nasal passagesLAVENDERCalming and restorativeSoothes anxietyEVERGREENRefreshing and upliftingClears the mindMINTClear and crispStimulates and energizesBREATHETropical and brightsClears chest, nose and sinuses

32AROMATHERAPY

Relax or invigorate with an on-demand AromaSteam system that automatically infuses aroma oil into steam environment

33CHROMATHERAPY

Set the mood with Vapor-sealed low voltage LED modules that can be set for continuous color, or to cycle through 6 colors

Includes white light, slow changing light (chameleon) and fast changing cycle (disco)

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34MUSICTHERAPY

Flush mount, moisture-resistant in-shower speakers can accept input from almost any audio source

Music washes away from the soul the dust of everyday life.

-Berthold Auerbach

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35BATH & BODY THERAPY

Bring the history of steam bathing into the present with TALA body therapy products derived from the Moroccan landscape

Oils, clays, scrubs and soaps35

36TOWEL WARMERS

In a variety of styles and finishes, available with AromaTherapy, digital timers and in hydronic or electric models

37BASIC PLANNING CHECKLIST

1. Minimum 36 x 36 one person shower or 48 x 60 two person shower 2. Full service access to steam generator 3. Water proofed area with ventilation or humidistat/occupancy sensor 4. Seated space 18 high and 15 deep with bullnose edge 5. Full back-rest area free of small tiles 6. Steam controls located within easy reach 7. Steam head located across from bather 8. Shower door with gasket and transom above 9. Tile and finishes approved for use in steam showers 10. Water Proof membrane

These are the basics. Well go over the installation details in part two of this webinar, but this is sort of the outline of what youll need to know to make this happen for your clients.37

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I have long recommended steam therapy for its health benefits and use it frequently myself. Unlike the dry heat of most saunas, it soothes the nasal passages and respiratory tract, relieves congestion, and clears the sinuses. It relaxes the mind and body and neutralizes stress.

After trying a number of home steam therapy systems, I have found MrSteam products to be the best. They allow me to enjoy steam therapy regularly, just the way I like.- Dr. Andrew Weil

Why suggest steam to your clients?...because IT FEELS GOOD.

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RESOURCE LIST

Visit MrSteam online atwww.mrsteam.com.

Explore the ebooks and other downloads available by visiting www.mrsteam.com/downloads.

Access the web-based and mobile-friendlySpa Sizer App.

Try out ourVirtual Spa Systemand see how easy it is to spec the right steam generator.

Locate a Premier Dealer near you by clicking onwww.mrsteam.com/dealer-locator.

Browse through Videos & Podcastswww.mrsteam.com/videos-podcasts.

Read theSteamTherapy Blog.

Social Media Links:Facebook.com/mrsteamtherapyTwitter.com/steamtherapyPinterest.com/steamtherapyYoutube.com/steamtherapyHouzz.com/mr-steam