stefani amanda harmani food valley ambassador lasalle food del monte (multinasional)/ pt.mitra...
TRANSCRIPT
Profile of Indonesia
• Business Opportunity
• Agri-food Trend
Profile of East Java
• Trade and Economy
• Trend and Opportunity
• Industrial Mapping
• Infrastructure
• Distribution
• Regulation
• Useful Contacts
Capital city : Jakarta
Major languages : Indonesian, 300 regional languages
Major religion : Islam
Life expectancy : 68 years (men), 72 years (women)[2]
Currency : Rupiah (IDR)
Population : 262 million [1]
Area : 1.9 million km2 (742,308 sq miles)
Population density :146 per Km2 (377 people per mi2).
Median age : 28.6 years [1]
54.7 % of the population is urban [1]
[1] www.worldometer.inco accessed on 13-2-2017
[2] BBC
Southeast Asia's biggest economy.
9th world largest economy based on GDP at PPP [1]
Higher consumer confidence index than US and EU [2] High purchasing power
25% GDP comes from household spending of food and beverages
[1] World Bank 2014 [2] OECD 2014
Urbanization
Modern retail stores
• Fast & good
Packaged / processed
food
Growing of young
population
• Health-conscious
• Lifestyle food
Packaged food
•Instant noodle
RTE Meal Exclusive instant noodle
Healthy food
•Energy bar
Yogurt Breakfast oatmeal
Lifestyle food •Local chocolate
Chips flv.instant noodle Green tea banana chips
Wheat, processed meat,
textured soy protein, processed
vegetables
Yogurt, grain cereals, nuts Chocolate, new spice flavorings
[1][2]
[1] USDA 2012
[2] GAIN 2013
0
5
10
15
20
25
Wheat flour Wheat grain Packaged food (snack,nuts, breakfast cereal)
Fresh fruit andvegetables
Processed fruit andvegetebales
Beverages (fruitjuices)
%
Import volume growth (2011-2013)
Top food product trend in Indonesia : packaged food, healthy food, lifestyle food
Top agrifood import in Indonesia : wheat, fruit&vegetables, packaged food (nuts, cereal grain), beverages (fruit juices)
Name : East Java Province
Capital city : Surabaya
Area : 47.799,75 Km2
Population : 39.107.095 people
Ethnic groups : Jawa, Madura, Tengger, Osing
Religion : Moslim: 96,3%, Protestant: 1,6 %, Catholic: 1 %,
Budha: 0,4 %, Hindu : 0,6 %
Administrative
area
: Disticts: 29, City: 9, Sub-districts: 664, Villages:
7.723
Website : http://www.jatimprov.go.id
3 Main Pillars in East Java
Economy:
- Agriculture
- Manufacturing Industry
(incl. food and beverages
industries)
- Trade, Hotel, Restaurant
(Tourism)
16%
27%
29%
9,00%
19,00%
GDP Structure of East Java 2010
Agriculture
Manufacturing Industry
Trade, Hotel, Restaurant
Services
Others
Fruit processing sector is still mainly dominated by small local industries. They are showing a strong growth.
In 2009: 596,198 agro and chemical industries (incl.fruit processing industries).
In 2010: 618,389 agro and chemical industries
• Medium and large
industries are paying more
attention to this fruit
processing sector.
• 99% its capital is owned by
national private sector
• 1% is owned by foreign
sector
0
20
40
60
80
100
120
140
2011 2012 2013
un
it
Number of fruit and vegetables
processing industries (medium and
large scales)
0
100.000.000
200.000.000
300.000.000
400.000.000
500.000.000
600.000.000
700.000.000
2011 2012 2013
Ru
pia
h (
IDR
)
Added value to the final fruit and
vegetables product
13171
14368
15380
15772
11500
12000
12500
13000
13500
14000
14500
15000
15500
16000
2012 2013 2014 2015
MV
A
Electricity power
0
200
400
600
800
1000
1200
1400
1600
1800
2011 2012 2013 2014
km
Development of the quality of the roads
Damaged roads Average roads Decent roads Excellent roads
Indonesia Retail Report Update 2015 (GAIN, 2015)
Main/ nationwide distributors
PT Natura Niaga Nusantara
Jl. Ancol Barat III No. 1-2, Jakarta Utara Jakarta ,
Indonesia
Phone : +622129986282
+6281213113323
+6285100089989
PT. Sewu Segar Nusantara
Jl. Telesonic Dalam (Jl. Raya Gatot Subroto Km.
8) Tangerang, Banten 15810
Phone: +62 21 590 2937
Consists of:
Hypermarket, Wholesale, Supermarket
High-end supermarket and Specialty stores
More than 60% of their fruit sales are of imported fresh fruit.
Offering wide variety of imported processed fruits, mainly canned, puree, and preserved fruits.
Fruit Boutique
Wet markets
Offering common imported fresh fruits
Mom and pop store/ souvenir shop
Main distribution channel for processed fruit products (dried/preserved) in East Java
Go-Jek
Motorcycle taxis to transport
people and goods
- Transparent pricing &
tracking system
- Instant courier
- Transport
- Shopping (shop and
deliver food, etc)
Entry Permit (SKI)
“All imported food material/ingredients, including processed foods, must obtain an entry permit (SKI) from the head of BPOM (The National Agency for Drug and Food Control) for every shipment. ”
Import Quantity of Horticultural and Animal-Based Food Products
“Allocation of import quantities for imported horticultural products will be determined by government every six months.”
These regulations limit the availability of imported fresh fruits in retail outlets, as more than 60 percent of hypermarket fruit sales are of imported fresh fruit.
Duties and Taxes
“Most food and agricultural product import duties are 5 percent, most imported products are also assessed a value added tax of 10 percent and a sales tax of 2.5 percent. New tariffs is issued for value-added goods (incl. processed fruits) between 10-30%.”
Halal
Halal products include foods, beverages, drugs, cosmetics, biochemistry products, and genetically modified products.
Forthcoming law: “Halal products intended for consumption, usage, or wear to be in accordance with Islamic Law. Halal products will also likely be required to bear a recognized halal certificate and be labeled with a recognized halal symbol.”
Indonesia Retail Report Update 2015 (GAIN, 2015)
Labeling
“Label is written in Indonesian and to note GMO-derived ingredients.”
“Supplementary labels (ML registration) should be affixed prior to customs clearance (before arriving in Indonesia). Statements or claims on the benefit of the food product shall only be included if they are supported by scientific facts.”
Complying with The National Agency for Food and Drug Control (BPOM) labeling regulations, the new Food Law 18/2012, and the Consumer protection Act of 1999.
Imported Product Registration Number (ML)
“All processed food products imported in retail packaging must be registered with BPOM prior to customs clearance. The registration process should be conducted by a local agent or importer.”
Challenges: often non-transparent, costly, & time consuming
However, the ML registration processed has improved slightly by the implementation of the E-registration for low risk processed food products since early 2013.
Imported Fruits
Passing the laboratorium observation according to Codex International Food Standards (CIFS) from WHO.
Free of Plant Pests quarantine at the port
PT Aneka Food Tatarasa Industri
Business : fruit chips
Phone +62 335 422300/421977 / Fax +62 335 421181
PT Pangan Lestari
Business: frozen fruit
Phone +62 341 353430 / Fax +62 341 353430
PT Lasalle food del monte (multinasional)/ PT.Mitra
Sarana Purnama
Phone +6285227067157 / +62281-641582
PT Koki Indocan
Business : fruit, vegetable processing and canned
Phone: (+62343) 633016 / Fax: (+62343) 631769
PT JNI Mitrajaya Surabaya and Malang
Business: Distributor and Logistic Company in
Surabaya and Malang, incl. fruit products
Phone: +62 31 7495605
PT Primafood Pangan Indonesia
Business: fruit cocktail
Address: Jl. Embong Gayam 11 Embong Kaliasin
Genteng, Surabaya, Jawa Timur
PT Interfood Sukses Jasindo Surabaya
PT Suryajaya Abadi Perkasa
Address: Jl. Raya surabaya Probolinggo Km 90, Jawa
Timur
Phone: (+62335) 421172
Ecofarm Cipta Karya, CV
Address: Jl. Kalimasada V No. 10, Malang, Jawa Timur
65122
Business : Agricultural product
Phone: (+62341) 3419867 / Fax: (+62341) 327451
UD Kaisar Tahu
Business: processed fruits
Phone: +62334 885230
CV Jaya Wijaya
Business: fruit chips
Phone: +6231 8700365
Sumber Gizi Sejahtera
Business: fruit chips
Phone: +62321 495160
UD. Sidojoyo A.G.
Business: canned fruits and vegetables
Phone: +62333 462438
Indonesian Tropical Fruit Research Institute (ITFRI)
Kraton Research Station
Research station for mango germplasm and pomelo germplasm
Pandean Research Station
Research station for mango germplasm
Cukurgondang Research Station
Initially established by Dutch in 1938 and currently known having one of the most complete mango germplasm in the world, particularly in South East Asia.
Indonesian Citrus and Sub-Tropical Fruit Reserach Institute (ICSFTRI) Phone: +62 341 592683 / Fax: +62 341 593047 Email: [email protected] Tlekung Research Station
Research scope: citrus, pomelo, longan strawberry, lychee, avocado, apple, peach/plum, grape, and other miscellaneous plants. The research station has a central collection of sub-tropical fruit plants.
Punten Research Station
This research station has the most complete germplasm of citrus in Indonesia.
Banaran Research Station
Focusing mainly on apple
Kliran Research Station
Focusing on citrus and strawberry
Banjarsari Research Station
The only research station focusing on grape and has the most complete grape germplasm in Indonesia.