stefanie miller & holland mills tomtom territory training managers
TRANSCRIPT
TomTom Personal Navigation Devices
Did you know… that 30 million people around the world have
purchased a TomTom PND, and over 45 million PNDs are powered
by our digital maps?
Source: NPD June 2009
Revenue now in the realm of TV & Audio
Continued Growth Means PNDs are 5th Largest CE Retail Category
TomTom Continues to Innovate the Core Benefits of Navigation
Best Maps – TeleAtlas Maps
– 30 Day Latest Map Guarantee
Most Up-to-Date Maps – TomTom MapShare™
Best Routing – IQ Routes™ Technology
TomTom’s Innovations Focus on: The Best Maps
Base map
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Base map
Map Share
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Base map
IQ Route
Map Share
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A
6 min6 min
9 min9 min
7 min7 min
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20 km/h
30 km/h
sIQ Routes
200 countries and territories
Over 19.2M miles of roads and over 25.9M Points of Interest
Data collected from over 50,000 sources – and input from actual map users
Top 4 global Internet mapping and routing websites use Tele Atlas maps
(including Google)
Maps in TomTom PNDs are same maps that route most 911 calls
Dept of Transportation (DOT) and Dept of Energy (DOE) use Tele Atlas maps to
route critical shipments
Tele Atlas Base Maps Offer Superior Coverage and Content
Base map
Map Share
TomTom’s Innovations Focus on: The Most Up-to-Date Maps
Base map
1
Base map
Map Share
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3
Base map
IQ Route
Map Share
B
A
6 min6 min
9 min9 min
7 min7 min
50 km/h
20 km/h
30 km/h
sIQ Routes
Base map
IQ Route
Map Share
B
A
6 min6 min
9 min9 min
7 min7 min
50 km/h
20 km/h
30 km/h
s
Base map
IQ Route
Map Share
B
A
6 min6 min
9 min9 min
7 min7 min
50 km/h
20 km/h
30 km/h
sIQ Routes
Base map
IQ Route
Map Share
B
A
6 min6 min
9 min9 min
7 min7 min
50 km/h
20 km/h
30 km/h
sIQ Routes
Base map
IQ Route
Map Share
B
A
6 min6 min
9 min9 min
7 min7 min
50 km/h
20 km/h
30 km/h
s
Base map
IQ Route
Map Share
B
A
6 min6 min
9 min9 min
7 min7 min
50 km/h
20 km/h
30 km/h
sIQ Routes
The Importance of Map Share™
Map errors & omissions: #1 consumer complaint for years
Map Share completely changes the game–Users can report errors immediately on the device–Instant gratification: many errors fixed instantly–Leverages the community – users benefits from everyone's changes
New input every day:–500K new users/month–6.7M reports received…including:
•650K+ roads blocked/unblocked•320K+ road crossing or rotary mix-ups
Base map
Map Share
The Power of Community 6.7 Million
ToApril 2009
1,500
Total July 2007
Base map
Map Share
The Map Share CommunityThousands of map improvements
submitted every day
TomTom’s Innovations Focus on: The Best Routing
Base map
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Base map
Map Share
2
3
Base map
IQ Route
Map Share
B
A
6 min6 min
9 min9 min
7 min7 min
50 km/h
20 km/h
30 km/h
sIQ Routes
TomTom IQ Routes™ Technology
Did you know... that to avoid traffic, 71.2 percent of Americans change their route depending on the time of day they travel?
TomTom IQ RoutesTM
Ensures You Always Drive Like A “Local”
The Importance of IQ Routes™ Technology
Manufacturers use estimates based on posted speed limits – seldom consistent with “real world” travel time or best routes
Calculating each part of the journey always changes, based on:– Speed bumps, traffic lights, school buses, traffic
IQ Routes uses historical “real-world” speed data– 100M+ road segments to cover very minute, every day
TomTom has 30M end users worldwide– Opt-in stats data provided automatically and anonymously
– Data collection began in 06, 76% consumer participation to date
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New features– 5.0” Screen
– AVAILABLE MID-OCTOBER
– MSRP $299
Plus all the features of the 340•S including:
– Maps of US, Canada & Mexico
– 7 Million Points of Interest
– IQ Routes™ Technology
– Advanced Lane Guidance
– Spoken Street Names
– TomTom Map Share
– 30 Day Latest Map Guarantee
TomTom XXL 540•S – 5.0” Touchscreen
New features– LIVE Services
– Covers 30% more markets – Traffic feeds 40-100 x faster
– AVAILABLE MID-OCTOBER
– MSRP $299
Plus all the features of the XL 340•S including:– Maps of US, Canada & Mexico – 7 Million Points of Interest – IQ Routes™ Technology– Advanced Lane Guidance – Spoken Street Names – TomTom Map Share– 30 Day Latest Map Guarantee
TomTom XL 340•S LIVE