stella mccartney the...

STELLAMCCARTNEYThe Naturalist

Because she's made ecofashion aspiralional

PROFESSION: Fashion designer.ECO CRED: Since starting hereponymous non-leather fashion line in001, the designer (who grew up in partI an organic farm) has turned sustainableAlton from crunchy to chic. Today, largetits of her collections are sustainably and

•thically sourced, and her team audits thewironmental profit and loss of eachiove her company makes. FASHION

iRWARD: "We owe it to ourselves1 the industry to do more," she explains.

_len we start each season, we askjrselves: how can we do this in a more

ustainable. responsible and environmentalway. without compromising on design?"STORE CREDIT: Her London store is•un on wind power; others are powered byolar energy or partially by green energy.4ANTRA: "I'm not perfect. For me,

it's about principle," says McCartney."Sustainability is about changing amindset. Every little bit counts. It's notall or nothing. It is about making an effort."

Politicians may be bailing on ihc planet, but thefashion industry isn't. Meet the innovators spearheadinga growing movement where sustainability meets style

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February, 2018Marie Claire, National

Section: General News • Article Type: News Item • Audience : 72,438 • Page: 38Printed size: 4911.00cm² • Market: National • Country: Australia • ASR: AUD 154,838words: 1626 • Item ID: 894068304

Licensed by Copyright Agency. You may only copy or communicate this work with a licence.

FASHION

EM MA WATSONThe Evangelist

Jccause she has turned her public platform green

PROFESSION: Actress. ECO CRED: A force to the #30Wears credo (before you buy something,behind fair-trade brand People Tree. Watson has dedi- ask yourself if you II wear it at least 30 times), the activ-cated herself to conscientious clothing - be it rocking ist swears by well-cur,the Met Gala with a Calvin Klein dress made from re- Parker's regenerated cashmere, promotes resoling oldcycled plastic bottles or wearing exclusively sustainable shoes and advocates carbon-neutral supply chains andfashion during Beauty and the Beasts promo blitz. She zero-waste factories. WHAT 'S NEXT: The star ischronicles her environmentally friendly red-carpet using her wardrobe choices to draw attention to morechoices on ®The_Press_Tour on Instagram, which has female designers, such as Stella McCartney, KITXshalf-a-million followers. CLOSET CASE: Dedicated Kit Willow and Dior's Maria Grazia Chiuri.

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LAURA WELLSThe Ocean Warrior

Because she's usingher platform to

stand up for the seas

PROFESSION: Marine biologistand model. ECO CRED: Oneof Australia's most successful body-positive models, Wells has appearedin campaigns for Berlei and LornaJane, and designed her own rangeof swimwear with Koru made fromeco-friendly fabrics. But her mostimportant work happens on sociamedia, where she uses her visibilityto bring attention to the way wetreat our oceans. "By 2050, there will>e more plastic than fish in the sea,"

she says SPREADING THEWORD: Whether it's campaigningagainst ocean plastics or promotingsustainable seafood (she's anambassador for the MarineStewardship Council, Planet Ark,Take 3 and 1 Million Women),Wells sees her role as makinginformation accessible, particularlyvia her 73,500 Instagram followers."Everyone is so busy, you cant=xpect them to research across allthese areas. Social media can helpwith that." MANTRA: Wellssubscribes to the AIR strategy:avoid, intercept, redesign. She tries*to avoid plastics, intercepts themfrom waterways and has redesigned

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TFRANCOIS-HENRI

PINAULTThe Powerhouse

Because he believesenvironmental stewardship

is good for business

PROFESSION: Chairman and CEO ofKering. ECO CRED: As head of Kering,the French global luxury group thatincludes Stella McCartney, BottegaVeneta, Gucci, Alexander McQueenand Saint Laurent, Pinault has set himselfambitious sustainability targets includingensuring that traceability of key rawmaterials reaches 95 per cent in 2018, andaims to halve carbon emissions by 2025. In2014, the company underwent a resourceefficiency audit, and Kering has sinceimplemented more than 150 energy-and water-efficiency improvements.TRUE LUXURY: "To me, sustainabilityis inherent to luxury. A luxury product mustbe perfect in all aspects and ethically andresponsibly produced," he says.

ANISA KAMADOLI COSTAThe Conservationist

Because she is a defender of land and water

PROFESSION: Chiefsustainability officer of Tiffany& Co., and chairman of TheTiffany & Co. Foundation. BLUESKIES: As a kid, Kamadoli Costatravelled to her mum's hometownon the Indian coast of the ArabianSea and saw a shoreline reelingfrom pollution. Her favouritecolour, no surprise, is blue, thoughshe's proud to have turned theiconic robin's egg-hued Tiffanybox "green" - the company'spaper-based packaging contains89 per cent recycled materials.POWER PLAYS: Anyone canmake grants on their own, butthere's great power when youcome together," says KamadoliCosta, who's led Tiffany & Co.to lobby against new gold andcopper mines being built inpristine environments such as

Yellowstone National Park andAlaska's Bristol Bay. Other battlecries? The brand's highly publicised(and futile) New York Times adin May 2017, urging US PresidentDonald Trump to uphold theParis Agreement; participationin The Kimberley Process (endingthe supply of blood diamonds);and commitment to reach net-zero greenhouse gas emissions by2050 STORE CREDIT: Thebrand is committed to installinglow-energy LED lights in its newand many of its existing stores.OFF-DUTY: Kamadoli Costais thrilled to see a communitycomposting program at herapartment building in Manhattan."It's reduce and reuse first, thenrecycle. I'm educating my kidsabout how we can't keep pullingfrom our planet," she says.

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KIT WILLOWThe Pioneer

Because she is leading theway for sustainable design

in Australian fashion

PROFESSION: Designer and founder ofKITX. ECO CRED: A true leader in thelocal sustainable and ethical fashion space.Since launching KITX in 2015, where KitWillow walks, others follow. SECRETWEAPON: Hemp is fast growing, goodfor soil, requires very little water and doesn'tneed pesticides. If we all used more hempthan cotton, the world would be a betterplace." SEE THE CHANGE: "Because I'm

so deep in it, I might have a skewedperspective, but I'm definitely seeing a lotmore interest and uptake in this area. We'vestill got a long way to go as an industry - weneed to change the world, and quickly - butthere is so much innovation and opportunity.We're at the beginning of it now." WHAT'SNEXT: "We're working on an exciting eventfor London Fashion Week," she says, "whichI could tell you about, but I'd have to kill you."

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JACKIE RUDDOCKThe Social Entrepreneur

Because she knows it mailerswho makes our clothes

PROFESSION: CEO of The Social Outfit.ETHICAL GRED: "We're a fashion label witha difference.* Ruddock says of her four-year-oldSydney brand. "We create beautiful, ethically-madegarments that stand out in a crowd, and er~~and train talented people from refugee ana newmigrant communities. Fabric comes from d

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LUCY KINGThe CorporateGame Changer

Because she knowsher customers care

PROFESSION: Group sustainabilitymanager at Country Road Group.RESPONSIBLE FASHION: King,who oversees the group's sustainabilityacross the Country Road, Trenery,Witchery, Politix and Mimco brands, hasa mission that's both revolutionary andfiercely practical. We've got big goals,"she says. They've committed to ensuringthat all their cotton supports sustainablefarming practices by 2020 and plan "todesign every product with at least onesustainability attribute" to the sametimescale. W I N - W I N : "We'reencouraging our customers to join usthrough things like the Country RoadFashion Trade program," she says, referringto a partnership with the Red Cross thatsaw the brand offer a garment recyclingservice to divert fashion from landfill.

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CLARE PRESSThe Storyteller

Because she's spreading the good word

PROFESSION: Writerand podcaster. ECO CRED:Formerly a self-confessed"rampant over-consumer", Presshas been writing about - andrevelling in - fashion for more than20 years. But a quick flick throughher Instagram feed shows herdressed solely in vintage, upcycledor ethical clothing and passionatelyadvocating responsible fashion.What changed? After the RanaPlaza factory collapse in 2013 thatkilled more than 1000 Bangladeshiworkers, "it became very obviousto me that the fashion system as itworks today is broken', Press says.The Sydney-based writer (andmarie claire contributing editor)shifted her focus to leading theconversation about how weconsume clothes, discussing

sustainable style in her bookWardrobe Crisis: How We WentFrom Sunday Best to Fast Fashionand follow-on podcast. She alsosits on the local advisory board ofFashion Revolution, a fashionactivism movement. "I writestories that address the issues in apositive way, by giving people thetools to make change." FUTUREFOCUS: "Sustainability is not atrend. As it becomes more andmore evident that resources aredwindling and our environment isimperiled by industrial production,people will understand that."LABELS SHE LOVES: "Halfmy wardrobe is vintage, but I'mexcited about Yevu, an Australianlabel that's made in Ghana as asocial enterprise, as well as KITXand Annie Hamilton."

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F A S H I O N

NADJA SWAROVSKIThe Torch bearer

ide renewable

s

PROFESSION: Executive board memberof Swarovski. ECO CRED: "We've been usinghydropower at our headquarters in the TyroleanAlps since 1907," says Nadja Swarovski from theAustrian jewellery house that's been in her familyfor five generations. Today, the company hasintroduced technologies such as lead-freecrystal, 70 per cent of its water usage is recycled

is become a principal sponsor of theenhagen Fashion Summit, the worlds

ibility conference.LAB OF LUXURY: The company recentlylaunched lab-grown Swarovski CreatedI J I ^ >*Y^ S*\ T ^ / ' i C V A / n \ y " J " N "^ f f~\ I f~\ i ^ \ n r I f~~ T \ I l f \ r^Y~\ I l " l J^\ J*i

diamonds in clarity;Roberts wore them to the Oscars in 2017^WHAT'S NEXT: "We're committed thelping the next generation of creatives 1sustain 'brand supported the 2017 Youth hashionwhere students drafted a "fashion resolut

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