step 1: the idea
TRANSCRIPT
Step 1: The Idea
Giacomo ‘Peldi’ Guilizzoni - Startup Weekend Women Bologna, 14 Mar 2015
Vision
Ecosystem
Company
Support
Marketing
Product
Vision
Ecosystem
Company
Support
Marketing
Product
Vision
The Idea
Don’t Look for an Idea. Look for a problem!
Idea Validation
Idea Validation
What makes your idea special? What makes YOU special?
Get out there!
Competition is good
Use the competition’s marketing material + your twist.
What’s the natural size of the company to execute on this idea?
Can it be bootstrapped or does it need funding?
The Business Plan
Business Plan
Don’t worry, it’s easy
Goals:
Clarify your ideas
Circulate your idea to anyone who’ll listen
Give you the strength and confidence to get started
Business Plan Structure
1.Core Beliefs
2.Mission Statement
3.Target Customers
4.Business Model
5.Revenue / Costs / Cash Flow Projections
6.Product
7.Long Term Vision
8.Competition
9.Motivations
10.Funding Sources
11.Open Questions
– Steve Blank
“No Business Plan Survives First Contact With a Customer”
http://steveblank.com/2010/11/01/no-business-plan-survives-first-contact-with-a-customer-%E2%80%93-the-5-2-billion-dollar-mistake/
– My friend Luis Arias
“Money should be a consequence, not a motive.”
