step by step for facebook admins (dec 2012) for festivals and events
DESCRIPTION
Presentation created for Facebook Administrators who are new to using Facebook to promote their Festivals and EventsTRANSCRIPT
STEP BY STEP FOR FACEBOOK ADMINSUsing Border Union Show as an example
For Festivals and Events Training
Scottish Borders Council – December 2012
FACEBOOK ADMINISTRATORS
EDIT FACEBOOK PROFILE
EDIT FACEBOOK PROFILE (2)
EDIT FACEBOOK PROFILE (3)
POST AN UPDATE TO FACEBOOK
FACEBOOK UPDATES
Think about types of updates and vary the content Questions Statements News ‘Behind the scenes’ Sharing content from partners/ local interest Mentioning other events which are on in the area
FEATURE A POST ON FACEBOOK
SCHEDULE A FUTURE POST
Posts can be scheduled for a future date Or backdated to feature events in your
history
POST AN UPDATE WITH A LINK
To share a news item found elsewhere on the web, copy the web address (URL) and then paste it into your status update.
Images from the post will feature, unless you ‘remove thumbnail’
VIDEO CONTENT FROM YOUTUBE
If you, or others, create useful content on YouTube, it can be shared on your Facebook Timeline which will allow your followers to watch the video within your timeline
PHOTOGRAPHS ON FACEBOOK
Facebook interaction is enhanced with photographs, so use them often, or share photographs which others have taken (remember to credit them)
PHOTOGRAPHS ON FACEBOOK (2)
PHOTOGRAPH ON FACEBOOK (3) ALBUMS
PHOTOGRAPHS ON FACEBOOK (4)
PHOTOGRAPHS ON FACEBOOK (5)
You can ‘tag’ friends or pages by typing @ and then starting to type their name – select the name from the list presented
Tagging means your friend/ page will be notified that you have tagged them and can approve this tag so that others may see it
Use the spaces provided to add more information about photographs, and particularly links
Seek out good photographs for your header image and change it periodically to add interest to the page (e.g. seasonal, monthly, to feature an event)
HOW TO ‘LIKE’ ANOTHER PAGE
IMPACT OF ‘LIKING’ A PAGE (1)
LIKED PAGES SHOW ON YOUR PAGE
TAGGING PAGES FROM YOUR PAGE
SHARING CONTENT ON YOUR PAGE
MANAGING POSTS BY OTHERS
You do want followers of your page to share content with you.
Occasionally however this can be a nuisance, or inappropriate for your page
You can remove posts which are abusive, or against the aims of the page
You can also block persistent offenders Remember, this is your page!
MANAGING POSTS BY OTHERS (2)
HOW FREQUENTLY TO POST?
Think about how often you would like to receive an update from a page you are following
Think about when those who follow you are likely to be on Facebook
Aim for once a day to start with – remember to schedule a post for the weekend days too
Vary content Check what is working Check when your most popular posts are,
and what type Experiment, and adapt to suit your audience
SET UP AN “EVENT”
EVENTS (2)
Remember to include details of how to buy tickets, entrance prices, times etc
EVENTS (3)
INVITING FRIENDS TO YOUR PAGE
PROMOTING YOUR PAGE
In the early days of running a FB page, promoting it ‘offline’ is going to be important
Tell people you have a page Email – include your FB link in your email
signature http://facebook.com/BorderUnion Letters – next time you have them printed, add
the FB logo and link Posters Billboards Think Facebook!
BorderUnion
PROMOTE ON YOUR WEBSITE
CHECKING LIKES ON YOUR PAGE
CHECKING LIKES (2)
CHECKING LIKES – BY PEOPLE (3)
CHECKING LIKES – BY PAGES (4)
PAGE INSIGHTS
Facebook statistics help you to find out more about how your page is doing
At present, we simply want to know what is proving popular when we update, and times which work best
PAGE INSIGHTS (2)
HELP WITH SOCIAL MEDIA
This training package prepared by Susan McNaughton (http://www.susanmcnaughton.com)
Contact: 07742 418388 Email: [email protected]• Twitter https://twitter.com/#!/SusanMcNaughton
• Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media
• LinkedIn: http://www.linkedin.com/in/SusanMcNaughton